Leadspace

Leadspace

(69)
4.3 out of 5 stars

Leadspace B2B Audience Management Platform enables companies to increase pipeline, better engage customers and drive faster growth, by allowing marketers to find and know their audiences.

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Leadspace review by <span>Robert I.</span>
Robert I.
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Great B2B predictive database tool

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What do you like best?

While other predictive tools focus primarily on scoring with a vague ROI, Leadspace focuses on applying that predictive intelligence to build, append, and cleanse a B2B database, finding the best companies and, more importantly, the best contacts at that account. As importantly, their utilization of predictive intelligence is not cookie cutter as I have found with many other predictive systems. Their data scientists are building truly custom models for your business so its really right for you. Their target account buying center building is really fantastic too. Their new look-a-like modeling has been really great for us. Their salesforce integration is really strong. I have used them at straight companies at this point with positive experiences at both.

What do you dislike?

Its not the cheapest tool in town. But if your needs are sophisticated and your business is trying to be best in class, they offer a great and impactful service.

Recommendations to others considering the product

When you purchase, spend the sufficient time setting up your profile thoughtfully and sharing your past success data so your predictive models work right. Don't use it like you might a simple mass database.

What business problems are you solving with the product? What benefits have you realized?

Database building, appending, cleansing. Finding new target accounts. Building out contact center for target accounts. Using look-a-like technology to find new companies who are not in your database.

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Leadspace review by <span>Nina V.</span>
Nina V.
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What do you like best?

We use Leadspace for lead enrichment, lead to account matching, and persona scoring, and also looking to add contact acquisition for target accounts. My favorite aspect is definitely the persona scoring where we worked with the Leadspace team to define our key target personas using job titles, job levels and technologies and now when new leads come into our database, they get scored against these personas and this drives a key part of our lead scoring model and campaign segmentation. I like the simplicity of the webhook integration with Marketo and how fast leads get enriched--almost instantly! Also lucky to work with a great customer success team.

What do you dislike?

Lead to account matching has not always been accurate and we realized when we add new accounts to the system, we need to send them for offline mapping on at least a monthly basis. Would be great if this was an integrated solution. Also often when we need offline enrichment or changes to the persona scoring, it takes up to a week.

Recommendations to others considering the product

Take advantage of the persona scoring that Leadspace can provide! I don't know of any other vendors that do this. It takes a while to set it up but once you do, it's great to use for segmenting the database and the qualification part of lead scoring.

What business problems are you solving with the product? What benefits have you realized?

Lead enrichment and filling in gaps in the data, persona scoring, lead to account matching - ultimately all aspects of our lead flow and scoring.

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Response from Sherrod Patching of Leadspace

Hi Nina,

Thanks you for your time and for the detailed feedback.

Leadspace-Salesforce seamless data sync is on our roadmap for 2018. This means that your Salesforce leads, accounts and contacts can be automatically enriched, including persona and predictive scoring. We'll keep you updated!

Best

Sherrod

What Marketing Account Intelligence solution do you use?

Thanks for letting us know!
Leadspace review by <span>Neil S.</span>
Neil S.
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LeadSpace = EFFICIENCY

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What do you like best?

Their account data is second to none. It's allowed us to really zero in on target accounts for our SalesTeam

What do you dislike?

Credit model for pricing makes us have to be careful when dolling out credits to the sales team for fear they would use them capriciously.

Recommendations to others considering the product

LeadSpace has fantastic support services when you're getting set up, but be aware, it's not plug and play. You need to be heavily involved in the set-up or else you wont get the full benefits.

What business problems are you solving with the product? What benefits have you realized?

We have been able to accelerate our Marketing Sourced pipeline by using the LeadSpace Lead 2 Account data. It's allowed us to only serve our ADRs the leads we want them talking to.

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Leadspace review by <span>Kimberly H.</span>
Kimberly H.
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Great Product

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What do you like best?

It has allowed us to really target prospects within our market. LeadSpace also has a great account management team.

What do you dislike?

Integration has been a bit of a lengthy process but we are utilizing Hubspot which isn't as turn-key as something like a Salesforce for them.

Recommendations to others considering the product

Prepare to have implementation time factored in.

What business problems are you solving with the product? What benefits have you realized?

We are able to target in on the leads with a higher potential to convert. Our market is very broad and yet very niche within the verticals so it's been challenging for us to target into the right folks before Leadspace developed our profile. Leadspace has also helped us clean up our database and is allow us to segment in ways we weren't able to before.

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Leadspace review by <span>Jon J.</span>
Jon J.
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What do you like best?

The customer success team at Leadspace is top notch! We never would have been able to be successful using the tool without the guidance from our CSM and implementation team at Leadspace. They have helped us in every step of the way and been able to provide best practices and key workflows for activating the data that Leadspace provides. Their ability to learn our business and provide actionable insights and recommendations has been extremely helpful as we role out the technology and data to our sales and marketing teams.

What do you dislike?

The inability to download contact and account information on a self-service basis makes turnaround time on net-new acquisition a bit time consuming.

What business problems are you solving with the product? What benefits have you realized?

Leadspace is a one stop shop for helping fill gaps in our database and account intelligence. While searching for tools to help with predictive analytics and propensity to buy modeling, we came across Leadspace. Leadspace has helped us fill in the missing areas in our account and prospect database by being able to cleanse and augment our data, prioritize the right accounts for sales, and provide additional account and contact details to round out our sales/marketing database.

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Leadspace review by <span>Jenny H.</span>
Jenny H.
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A "one stop shop" when it comes to software

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What do you like best?

One of the most frustrating parts about marketing lately is all the different tools and software I need to bring in to get my job done. That being said, what I like most about Leadspace is that it truly is a one stop shop in a data platform. Additionally, the entire Leadspace team is so helpful and accommodating and provides top of the line, personalized customer service.

What do you dislike?

One potential dislike is that data enrichments are handled by their team in Israel so any large list cleanse or enrichment may take a longer turnaround time, but nothing that can't be planned for.

Recommendations to others considering the product

If you're looking for a tool to help solve a lot of everyday marketing issues (lead to account mapping, data enrichments, lead scoring, lead targeting,etc.) Leadspace is what you're looking for. Implementation is a breeze (I've personally implemented in both SalesForce and Marketo) and was up and running in no time.

What business problems are you solving with the product? What benefits have you realized?

I've brought Leadspace into three different companies I've worked with now and used it for everything from identifying target accounts/leads to data enrichments, database clean up, increases in lead conversion and even lead to account mapping.

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