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Leadsquared Marketing Automation

4.5
(122)

All in one Sales Execution and Marketing Automation Platform. Map your entire business process in hours not months. Designed to help you sell more-faster. #1 choice for B2C Businesses

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Leadsquared Marketing Automation review by Andrea P.
Andrea P.
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Verified Current User
Review Source

"An affordable, yet robust email marketing tool and easy CRM for a small business"

What do you like best?

I like the robust analytics, ease of use, of the email marketing side of this software. Add in the simplicity of Leadsquared as a CRM, and you have a great tool for a small business.

What do you dislike?

It was difficult to get training from the leadsquared people because of the language barrier, their accent was hard to understand. Luckily we hired a marketing consultant that was familiar with the product and this person walked us through it.

Recommendations to others considering the product

If you are looking for something more robust than mailchimp or constant contact, and also something that can double as a very viable CRM tool, this is a great choice.

What business problems are you solving with the product? What benefits have you realized?

We have conducted email marketing campaigns, used it as a CRM tool for those leads, prospects and ooppotunities generated from the email campaign. We have also used it to create landing pages.

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Leadsquared Marketing Automation review by Ankit Sourabh L.
Ankit Sourabh L.
Validated Reviewer
Verified Current User
Review Source

"Intuitive & Empowering"

What do you like best?

A highly intuitive interface with a fast learning curve.

Highly efficient service delivery and quick problem resolutions.

Easy adaptation of real life use cases on a digital platform.

Responsive service assurance team.

Frequent User Updates, empowering users with new tools and functions.

Webinars keep users engaged and develop new use cases to utilize LeadSquared to improve Lead Management

What do you dislike?

Absence of Self Generated(Customized) Reports

More options/content to create landing pages will be appreciated

Lack of logical operations (equal to, greater, less than) to compare value in two lead fields in Automation

What business problems are you solving with the product? What benefits have you realized?

Synchronized Lead Acquisition Data from multiple channels (website, telephonic, offline).

Marketing Automation has been deployed to keep leads engaged and informed.

LeadSquared is now being used for Lead Nurture at other branches as well.

What Marketing Automation solution do you use?

Thanks for letting us know!
Leadsquared Marketing Automation review by Vijay V.
Vijay V.
Validated Reviewer
Review Source

"Comprehensive Sales Enablement, Marketing Automation & reporting; recommended for EduTech companies"

What do you like best?

1) It offers all the features of a good CRM such as contact management, segmentation, 360 contact view, lead nurturing, lead tracking, distribution, lead qualification, source attribution, filters, reporting & more.

2) Important Marketing Automation features include bulk email/SMS campaigns, drip campaigns, landing pages, webhooks to push/fetch data & auto responders.

3) Other common Task handling options & third party integrations are provided. It offers Zapier integration too.

4) It's highly recommended CRM for EduTech companies as it has all the required features for such at once place.

What do you dislike?

1) It's slightly pricey per contact handled when compared with other SMB CRMs.

2) It's missing on a drag-drop campaign builder for creating Marketing automation campaign workflows which is found in other SMB CRMs.

3) It's a B2C CRM, may not be well suited for B2B companies.

4) It needs to add more features under Web Engagement & Telephony.

5) Parent/dependent fields get updated with a lag upon updating the Child field & that delay affects Webrule triggered activities eg: it takes up/works on previous field value instead of new updated value.

Recommendations to others considering the product

It's very highly recommended for EduTech companies & works well for other B2B companies too. Leads from all the sources can pour into the CRM with direct integrations or Zapier or API integrations. Marketing Automation plan is the most recommended plan. Just care to see/enquire if integrations with your third party apps for payment, accounting etc... are offered.

What business problems are you solving with the product? What benefits have you realized?

It enables collection of leads from almost all the sources (mostly directly) incl. Sulekha, Justdial, UrbanPro, Exotel etc... apart from the common lead sources like Facebook, PPC (Adwords), Twitter, Website, landing pages etc... This helped dynamic aggregation of all leads at once place, measure the effective of campaigns from multiple sources across various mediums & in further engagement of these leads.

API integration with UrbanPro & our native app helped collect real-time leads & attend to them asap.

Leadsquared Marketing Automation review by Agam G.
Agam G.
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Verified Current User
Review Source

"Leadsquared - Lead Management Tool"

What do you like best?

The best lead management tool we have ever find, the lead scoring, the details about lead, hot or warm separation, engagement with the leads and over the top the marketing and automation part is quite beautiful and lovable to use.

The ease , flow and UI of the software is quite beautiful and understandable for a user who do not know about the management. If you are a first

What do you dislike?

Quite Expensive and the limit in the basic package is very minimal, that you can maintain only 5000 contacts.

And if you want to add more contacts, then the price is quite expensive.

Recommendations to others considering the product

If you want to create a connections with your visitor and never miss a communication with them, do use Leadsquared

What business problems are you solving with the product? What benefits have you realized?

The engagement, reminders, connectivity of visitors and their timeline of becoming the customers.

Leadsquared Marketing Automation review by Kevin G.
Kevin G.
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Verified Current User
Review Source

"A Hubspot Beater"

What do you like best?

Landing pages, email marketing, drip campaigns. This software is very easy to use. It has all the features you would need for a marketing automation system at a fraction of the cost. The customer service is very helpful and will go out their way to help you. The system comes with landing pages, workflows, and many more features.

Also worth noting is the free CRM system that comes with it. It is very nice and keeps up to date with all my leads. It even integrates with Gmail so all emails are synced into the CRM.

The landing pages come with some really nice templates so you can be up and running in no time. I would have liked it if they had the ability to send rss emails but I hear that feature is in the pipeline.

What do you dislike?

the system could do with the look being updated and to look more modern. some usability issues make the system less easy to use than it could

Recommendations to others considering the product

try it, you will find it has most of what you need. If you are coming from Hubspot you won't find a system that as closely matches it. Great value for money.

What business problems are you solving with the product? What benefits have you realized?

generating leads, marketing automation

Leadsquared Marketing Automation review by Nisharg G.
Nisharg G.
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Verified Current User
Review Source

"Best CRM with an amazing Customer Success Team"

What do you like best?

The best part of Leadsquared as a CRM is the kind of support we get from the customer success team, help us create the customized dashboard, reports etc.

The integration with other services is also pretty smooth and fast.

Almost zero downtime on the service, really helps keep the efficiency.

What do you dislike?

I think currently there is nothing we dislike in leadsquared. We constantly have review meetings which help us improving.

What business problems are you solving with the product? What benefits have you realized?

Lead distribution, Task management, Automated dialing for agents, one place all history of user are some of the benefits we are using.

The best part is reports as its totally customizable from all ends.

Leadsquared Marketing Automation review by Akhil S.
Akhil S.
Validated Reviewer
Verified Current User
Review Source

"Strong marketing tool for entrepreneurs"

What do you like best?

* All in one package for your marketing needs

* Flexibility in setting up stages and whole customer lifecycle

* Drip Campaigns, Rules & Notifications - it would be awesome if emails could be sent to customers via Rules & Notifications

* Landing Pages have been a great help and integration is straightforward

* API & Webhook Integration and Help pages are well explained

* Lists have been very useful. I like the advanced search feature.

* Support team is very active and found them very helpful

What do you dislike?

* Features like website widget needs to be improved

* Design/UX for Email editing needs to be improved

* It loads quite slow and hampers in the work sometimes.

* Reports could be improved and excel attachment instead of pdf for saved reports will help a lot.

Recommendations to others considering the product

Explore all the features and check out help pages. They are beautifully written and test out the services on your own as most of the customization has to be done by Administrator so that they should know the product thoroughly. In case of query, shooting a mail or chat with support helps a lot. It's expensive where the number of leads are quite high, so you need to take the call based on your requirements.

What business problems are you solving with the product? What benefits have you realized?

Marketing automation for all our seekers and controlling leakage for our leads. Our channels for acquiring customers are not just online and before we setup LeadSquared, there was a lot of leakage in fetching all the leads on one portal and engaging with the customers. We have drastically improved our leakage in 6 major channels with present leakage less than 1%. We were able to achieve it through API integration or Zapier integration for those channels.

Major benefit has been standardization of our communication to customers and minimal leakage of less than 1%.

Leadsquared Marketing Automation review by Kai B.
Kai B.
Validated Reviewer
Review Source

"Keeping up with sales has never been this easy, especially for the price."

What do you like best?

This programs ability to find leads that are promising is fantastic. When you compare the results to the price you pay, this product has it all!

What do you dislike?

For the price i would like to be able to have a few more options like creating reminders and invoices as well as a way to mass communicate information in groups.

Recommendations to others considering the product

If you are looking to expand your business beyond what it is now or if you have expanded and need help weening out good leads from bad, i would highly suggest looking into this product. even if you're happy with the program you are using now, the cost could be cut in half for you.

What business problems are you solving with the product? What benefits have you realized?

I am attempting to sell products to anyone who will listen to my pitch. I am using social media, on site presentations and outbound phone calls, etc. to spread the word on my products. I have found that this product cuts my scavenge in half when looking for potential buyers.

Leadsquared Marketing Automation review by Ben H.
Ben H.
Validated Reviewer
Verified Current User
Review Source

"Best automation platform around"

What do you like best?

The platform is really intuitive and easy to use. It provides detailed reporting and automatically measures individual contact engagement. It gives us the visibility and strategic insight to exceed our marketing and business development goals.

We wanted a solution that could be a CRM as well as an automation platform and LeadSquared does a fantastic job in both areas. Having used many of the leading automation systems LeadSquared is the best solution around. On top of that their support is superb. They even customised their wordpress plugin for us at no extra charge. They have a great team and are always there ready to help you. Their price point compared to some so called market leaders is also incredible.

If you are looking to try an automation platform for the first time or switch vendors you should definitely look seriously at LeadSquared.

What do you dislike?

LinkedIn integration but this isn't LeadSquared's fault it is LinkedIn's who have locked down their API, unfortunately it is a problem with all the platforms.

Could add in a reverse IP lookup tool, better A/B split testing for email subject lines and landing pages would be good.

Recommendations to others considering the product

List the top features you need and organise a demo and trial it. The experience and support from LeadSquared is first rate. You will appreciate their value-add if you are coming from another vendor.

What business problems are you solving with the product? What benefits have you realized?

Improved visibility of all our business development

Leadsquared Marketing Automation review by Administrator in Real Estate
Administrator in Real Estate
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Verified Current User
Review Source

"Simple, Flexible, and Easy to use."

What do you like best?

Excellent support team. Great results. Easy to distribute work, no more excel sheets to maintain. Easy to follow up, more individual attention can be given; more people can be reached at once. And hence better flow of work. More coordination between the team members. Telling them what we do and gaining valuable feedback for the same. Acting on feedback, impoverishment of product and hence optimizing the product life cycle. Hence exactly knowing how and which areas to improve and act on it. through this we can increase our sales percentage by 20 to 30 %.

What do you dislike?

None yet.May be it must be so simple that customers will be able to set up themselves

Recommendations to others considering the product

yes

What business problems are you solving with the product? What benefits have you realized?

I have integrated Lead management in just one tool: Landing Pages + Online Forms + Lead Management + Lead Behaviour Tracking (Website tracking) + Autoresponders + Email Campaigns + Open / Click Tracking + Lead Scores. All you need to support a good digital marketing strategy

Leadsquared Marketing Automation review by Lynda P.
Lynda P.
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Verified Current User
Review Source

"True "Partner Service" like no application I have ever worked with in my career (30+ years)!"

What do you like best?

Responsive Service. Any time I have a problem they are quick to reply.

What do you dislike?

Time difference India to US. sometimes it is difficult.

Recommendations to others considering the product

Customization is easy to use! When I have a question or am stuck, they are quick to reply.

What business problems are you solving with the product? What benefits have you realized?

Marketing, Analytics are just astounding! Everyone here is ramped up with excitement to have this tool!

Leadsquared Marketing Automation review by Igor S.
Igor S.
Validated Reviewer
Verified Current User
Review Source

"A tool for "

What do you like best?

1. Simplicity.

2. Key marketing tools exist in one place

3. Lead scoring & leads' activities tracking

4. Simple and quick forms creation + auto responses

What do you dislike?

1. Poor design which is too 'old-school'

2. Poor options for Email marketing: cannot substitute the footer using our HTML code.

3. Cannot divide lists into segments

4. The email campaigns analytics is not accurate, e.g.: the quantity of the clicks doesn't match the % of them.

Recommendations to others considering the product

It's a simple and quick-to-start tool which automates your marketing + sets up the comfortable lead scoring.

What business problems are you solving with the product? What benefits have you realized?

We help our clients to find qualified leads as Leadware and create awesome APIs as Apiware.

Using Leadsquared we launched the email marketing, drip campaigns and contact forms for our products. This helped us to convert our cold leads and communicate with our clients in a simple way.

Leadsquared Marketing Automation review by Toni K.
Toni K.
Validated Reviewer
Verified Current User
Review Source

"Great Lead management with sensible pricing"

What do you like best?

On top of the fact that Leadsquared does what it is supposed to, it comes with a sensible price tag. The people are extremely nice and actually respond to any questions and request you have. I have received a lot of help in tracking different things from our website to leadsquared.

What do you dislike?

The user interface could be a bit more modern. This is not a problem for me, but for our sales who is not used to using this kinds of software. As a technology orientated geeky guy, the interface works for me.

The email campaign creation is a bit too technical as it basically demands that you understand HTML so you can modify your something else than text and images from your emails.

Recommendations to others considering the product

If your marketing team can handle HTML and are otherwise tech-savvy, you should not have problems using Leadsquared.

Landing page management is easy as you have set up your templates.

Lead tracking is good and the people at Leadsquared are really helpful and reply pretty quickly. Leadsquared is developing all the time and they take customer feedback seriously.

What business problems are you solving with the product? What benefits have you realized?

Originally were trying to get more tracking and personalization to our email marketing. We used Mailchimp before and it had its limits. I was blown away what Leadsquared could offer to us.

On top of personalizing email marketing with any criteria, I can manage my landing pages and get really good information to our sales about our leads.

Building automation workflows is also possible, although I haven't set those up quite yet.

Leadsquared Marketing Automation review by Tobias S.
Tobias S.
Validated Reviewer
Review Source

"Complete our Hompage"

What do you like best?

The management of Homepage Leads and collectability with landing pages as well as the many functions to automatically send information to the right colleagues

What do you dislike?

At many points the tool works mechanic. Also the email campaign tool crashes regularly

Recommendations to others considering the product

Take time to get into the tool. Some functions are hidden. Also, set up a GDPR-conform process. Features are available on Leadsquared.

What business problems are you solving with the product? What benefits have you realized?

I don't need to inform someone by hand. Once I set up a landing page or sent a mail campaign the right colleagues get informed about leads, conversions etc impliedly

Leadsquared Marketing Automation review by Povilas L.
Povilas L.
Validated Reviewer
Verified Current User
Review Source

"Effective on the outside + great user experience on the inside"

What do you like best?

I like the following:

- Simplicity of the interface with 4 main functionalities: email automation + autoresponders + landing pages + website widgets. Powerful functionalities, yet simple interface.

- Possibility to use our own design for email and landing pages: all seamlessly integrated with the Leadsquared functionality in the background.

- Simplicity of lead list management + individual emailing. Effectively, the system works now as our CRM: we moved away from SalesForce and use this instead. If your usage of SalesForce functionality is "basic", you can consider the alternative of only having Leadsquared: you would have a CRM and marketing automation on one system. Way simpler + the sales team love it: saves time = more calls. (Disclaimer: we run a native website system that can do billing - so you would still need that functionality separately.)

- Once the prospect clicks on an email link, his browsing history on our website is links automatically to Leadsquared. This applies also retroactively - even for activities that happened before clicking the email links. So when our sales team start a conversation with a prospect, they know exactly the professional interests of the user. We sell professional content subscriptions for our website, so this functionality is really key.

- Above all - professional and flexible team at LeadSquared that really reacts to our needs!

What do you dislike?

What could be improved:

- Leadsquared is for individual leads, i.e. people. If you have company accounts (which we do) and want to use this for CRM functionality, then tracking accounts is a bit more difficult. Doable (we have done this), but more difficult.

- No API integration with SalesForce. When moving from SalesForce which we pretty much had to move our database manually. But that was a good exercise for cleaning up the database.

- Some graphic output, such as click/open pie charts misrepresent data. Easy fix, I guess, but needs to be done :)

What business problems are you solving with the product? What benefits have you realized?

Marketing automation for a professional content website that sells subscription. We have implemented some functionalities and are still exploring other, but what we have done so far has proven effective. Using this for 6 months now - mainly email campaigns and landing pages. In addition to marketing automation, we've moved away from SalesForce completely + use this as main CRM in parallel to our native website system.

Leadsquared Marketing Automation review by Ankit C.
Ankit C.
Validated Reviewer
Verified Current User
Review Source

"Great CRM for B2C Sales teams"

What do you like best?

The gamut of features, reports and level of customisation which can be done is a great advantage. Their native integrations with some of their other tools we use too make it easy to collect and make sure data is present in one CRM. Their support is fast and good too!

What do you dislike?

The occasional downtime and the UI at some places. One needs to be trained on how / what to use which I guess happens with most feature rich CRMs though.

What business problems are you solving with the product? What benefits have you realized?

Managing and driving our sales team.

Leadsquared Marketing Automation review by Dharmendra S.
Dharmendra S.
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Verified Current User
Review Source

"It has been very productive lead generation efforts for the team we are seeing success."

What do you like best?

Very simple tool with great UI that gives you a very quick review of leads that are good to be tracked and transponders.

What do you dislike?

None yet.May be it must be so simple that customers will be able to set up themselves.

Recommendations to others considering the product

Pls use such platform that saves lots of marketing efforts and also bring efficiency within your company.

What business problems are you solving with the product? What benefits have you realized?

We are a M&A corporate development platform company with clients all over all mainly US and Europe.Many customers were looking for our product and services but we were not able to track these opportunity as we never had any qualified leads.Once e started using the platform things improved a lot and we are able to attract many customers.

Leadsquared Marketing Automation review by Ayush J.
Ayush J.
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Verified Current User
Review Source

"Life made easy using Leadsquared"

What do you like best?

Simple UI. Excellent support team. Great results. Easy to distribute work, no more excel sheets to maintain. Easy to follow up, more individual attention can be given; more people can be reached at once. And hence better flow of work. More coordination between the team members. Telling them what we do and gaining valuable feedback for the same. Acting on feedback, impoverishment of product and hence optimizing the product life cycle. Hence exactly knowing how and which areas to improve and act on it.

What do you dislike?

Nothing. Everything works seamless and easy to use product. The reminder function and task addition and deleting part may be improved in the coming days. Apart from this, List making can be made a little easy to use feature. For now the list making is a little difficult to learn if you are a new user.

Recommendations to others considering the product

Do use it. It is easy and effective to use.

What business problems are you solving with the product? What benefits have you realized?

Reaching more and more people. Telling them what we do and gaining valuable feedback for the same. Acting on feedback, impoverishment of product and hence optimizing the product life cycle. Hence exactly knowing how and which areas to improve and act on it.

Leadsquared Marketing Automation review by Sunny D.
Sunny D.
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Verified Current User
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"Leadsquared has enabled us automate our business process"

What do you like best?

Any time tech support

Software constantly gets improvised with new features being added almost every alternate month

What do you dislike?

challenge to manage multiple business verticals due domains and sub domains

What business problems are you solving with the product? What benefits have you realized?

We have experienced a tremendous increase in footfalls to confirmations conversion from 9% last year to 21% this year, this increase directly co relates to the ease of identifying leads with no contacts and also flexibility of determining leads to their respective stages

Leadsquared Marketing Automation review by Susan H.
Susan H.
Validated Reviewer
Review Source

"Marketing Gain, without the pain"

What do you like best?

Leadsquared is a wonderful intuitive program that really helps the user get through the marketing email trail without having the pain of trying to figure out how to pull different marketing aspects of campaign together. It's ease of use really helps when you have tight deadlines.

What do you dislike?

There is very little that I dislike about Leadsquared. I guess I would say that some of the design tools are a little less intuitive than others and it may take me awhile to figure out what I need.

What business problems are you solving with the product? What benefits have you realized?

There have been many instances where I have been asked to send out a campaign with little time to prepare. By being able to follow each step that is automatic in the workflow process I am easily able to produce that which is needed and send it out into Social and other Networks. My time is very precious to me, as I have little of it. Leadsquared helps me leverage it optimally.

Leadsquared Marketing Automation review by Anjuman s.
Anjuman s.
Validated Reviewer
Review Source

"Leadsquare leads the way as a Digital Marketing Software"

What do you like best?

Its a very user friendly Software and it took me 2 days of R&D and support from the Leadsquare Team to understand the working of various Tools.

Was able to create Landing Pages and Email Campaigns within few days.The Support tutorials and Videos are very useful.

Been using the Tutorials to create Responsive Landing pages and have found it an easy process.

Attended a few Webinars and all have been quite informative and has given a Market Perspective about other players and Industries too.

What do you dislike?

Am trying to find a flaw...Nah..not able to !

Recommendations to others considering the product

Its one of best Softwares available to reach out to your customers. The integration between Website and other Social Media through Leadsquare is an easy and effective process.

What business problems are you solving with the product? What benefits have you realized?

We are an Academy and use this Software to engage prospective candidates for our Course. The Leadsquare, Google Adwords, Facebook and Website integration works without a hitch, therefore reaching out to the prospects is a smooth sail.

We are still dealing with conversion analysis post Lead generation but am sure even that would be sorted soon.

Leadsquared Marketing Automation review by Administrator in Management Consulting
Administrator in Management Consulting
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"A great marketing automation product with 'human' support"

What do you like best?

A great tool with a number of options on how you can manage and automate segments and lead nurture campaigns, and mobile-friendly templates. EVERYTHING LeadSquared gets it, they make marketing fun and easy.

What do you dislike?

*It loads quite slow and hampers in the work sometimes.

* Reports could be improved and excel attachment instead of pdf for saved reports will help a lot.

What business problems are you solving with the product? What benefits have you realized?

Tracking my leads to the finish, it is such a bliss to know what exactly your lead wants from you. We have managed to improve the quality of our services to great extend. We have began to understand the needs in a way, that not only communicate about our company's vision but also our professionalism and commitment to client satisfaction.

Leadsquared Marketing Automation review by Philip R.
Philip R.
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Verified Current User
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"Integrated our marketing and sales departments"

What do you like best?

The fact that it is a marketing automation and sales CRM in one.

What do you dislike?

The reporting capabilities are slightly limited

What business problems are you solving with the product? What benefits have you realized?

We're using the lead scoring and drip campaigns to send the right content to the right people at the right stages in the buying process.

Leadsquared Marketing Automation review by Madhu E.
Madhu E.
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Verified Current User
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"Forget Hubspot, Salesloft, Toutapp and Marketo. Leadsquared is what you need."

What do you like best?

End to end integration of the entire marketing and sales process. All the way for acquiring the leads, tracking the activity in the email opens, clicks and their subsequent clicks on the website, leadsquared provides THE BEST solution. I have used (both paid versions as well as the trial versions) of the following:

-Tout App

-Salesforce

-Marketo

-HubSpot

-Salesloft Cadence

to name a few tools.

The challenge was to find a tool thats easy for my sales and marketing folks to use and provides me the visibility on the team activities. Our team instantly loved the tool, minimum learning curve. We are up and running in literally few hours. We had the email templates setup, landing pages ready and all done in hours.

The Ease of use and ability to track the emails across LSQ as well as our own servers is a great features.

The best part is that the support team is very responsive and when me made few requests they immediately enhanced the product to support our sales process.

This is the only tool you need. Ignore everything else.

What do you dislike?

Having used for 3 months, I can say that its difficult to find a flaw.

Recommendations to others considering the product

Dont use 2 or 3 systems for marketing and sales. I understand you can be tempted by say outreach or salesloft or toutapp and above all the salesforce. But having all the features you need in one place, so that all your marketing and sales happens from one system - that wont break the bank - is invaluable.

Dont for get you get 5 users even for the base plan. More than enough to give access for your entire team.

What business problems are you solving with the product? What benefits have you realized?

Sales automation

Marketing automation

Leadsquared Marketing Automation review by Garima N.
Garima N.
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"Effective and Simple"

What do you like best?

Its very simple to use and doesn't require a complicated structure to follow. The options of sending emails, updating the lead status, publishing and editing emails is quite user friendly. It has definitely saved me from the chaotic maintenance of lead details via excel sheets. Dynamic and effective.

What do you dislike?

There are certain problems in sending bulk mails and adding new members to existing lists.

What business problems are you solving with the product? What benefits have you realized?

We aim at maintaining constant contact and provide relevant information to all our leads regarding Manya - The Princeton Review, Kochi. It has helped us convert a lot of leads into customers which has been made possible by timely contact with the leads.

Leadsquared Marketing Automation review by Amit M.
Amit M.
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Verified Current User
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"This product do the same it says. Lead management with ease"

What do you like best?

Most of the CRM in market have bulky features which actually divert users from main objective of a CRM. The neat and clean UI and lead lifecycle is the main attraction of this software. This software provides easy integration with telephony and web chat engines which is vital for any business.

In one line this is one of the easiest CRM tool, which all my team members are using with minimum training.

Leadsquared support is excellent.

What do you dislike?

The SMS automation will be required.

In automation user created fields should have better roles.

Custom report creation UI.

However as this solution is still under evolution and team there is open for all valid ideas and changes, I think they will be extremely good in upcoming days.

Recommendations to others considering the product

I will recommend this product to all folks who needs their work done rather than fancy features. This software may not be on top of chart in terms of custom workflow and advance automation feature, but it really works because of this thing only.

What business problems are you solving with the product? What benefits have you realized?

Centralizing leads via multiple lead sources.

Centralize All kind of outbound and inbound communications.

Lead Lifecycle management

Leadsquared Marketing Automation review by Suneet Singh K.
Suneet Singh K.
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"Fantastic Product that is an Exceptional Value for Money"

What do you like best?

The support team - they never disappoint. My experience with other LMS we trialed was that they were not able to support the product well. Here the support team is always very prompt in helping and solutions are arrived at pretty quickly and efficiently. Customisations requested, though nominally charged, have been executed promptly and efficiently. There is never an issue too small for them to have a look into. I also love the fact that I can use them as a sounding board for my online marketing ideas and they have always given me great advise - especially Nilesh.

What do you dislike?

There is really not much to hate about the product. They keep evolving every month so if I ever have felt I needed something added to the software Ii am usually surprised to hear that it possibly is in the pipeline. So all in all I really don't have any major complaints.

If i am forced to nitpick a nagative i would say they possibly could improve the role assignment for different users - maybe allow the admin to customise the access rights per user rather than be forced to use one of the pre-configured profiles.

Recommendations to others considering the product

I have personally been very happy with this product and would recommend it wholeheartedly

What business problems are you solving with the product? What benefits have you realized?

Leadsquared has helped maximise my return from my online campaigns. As the campaigns grow and get complicated leadsquared scales up easily and efficiently.

Leadsquared Marketing Automation review by Leandro J.
Leandro J.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Marketing Automation perfect for Small Business"

What do you like best?

Landing Page tools are very powerfull, it's very easy to create beatiful and responsive Landing Pages with online forms, and also have options to customize their appearance and behaviour in case you need to integrate to an existing page in your website. Landing Page templates are also very usefull.

Website tracking scripts can track visits in Landing Page even before user sign up.

Great automation, including autoresponder and Lead Scores.

Documentation - I used a lot when implemented my strategy.

Wordpress integration made easy with plugins.

Exceptional support.

Constantly evolving platform, I have seen constant changes in the tools.

What do you dislike?

Some limitations in basic plan may not be explicit, I recommend to make a trial, check and ask about every aspect you will need.

Billed annually.

Recommendations to others considering the product

Definetely try Leadsquared, it will help a lot your business.

What business problems are you solving with the product? What benefits have you realized?

Now I have integrated Lead management in just one tool: Landing Pages + Online Forms + Lead Management + Lead Behaviour Tracking (Website tracking) + Autoresponders + Email Campaigns + Open / Click Tracking + Lead Scores. All you need to support a good digital marketing strategy

Leadsquared Marketing Automation review by swapna r.
swapna r.
Validated Reviewer
Verified Current User
Review Source

"Good Service"

What do you like best?

I like the when ever we assigned to some one and Reminder it will be on time to remind us because every one is busy every work but the gentle remind is very good

What do you dislike?

Every week having some technical server problem

Recommendations to others considering the product

Good service which leads will be updating on time

What business problems are you solving with the product? What benefits have you realized?

I am not sure because i am just a user

Leadsquared Marketing Automation review by Bob D.
Bob D.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great Value - solid functionality - easy to use."

What do you like best?

LeadSquared is a great all in one marketing platform. It's very easy to use and the learning curve is very short. LS has a very helpful and responsive support team.

What do you dislike?

Overall a great solution but I'd like to see A/B testing capabilities.

Recommendations to others considering the product

Give it a try! It works very well and is easy to implement than other, more costly solutions.

What business problems are you solving with the product? What benefits have you realized?

I'm able to rapidly create and launch campaigns and manage the platform for multiple clients. Lead scorning and activity tracking is particularly useful.

Leadsquared Marketing Automation review by Sasidhar S.
Sasidhar S.
Validated Reviewer
Verified Current User
Review Source

"Easy-to-use product, exceptional service, fantastic price!"

What do you like best?

Possibility to integrate all relevant marketing tools with LeadSquared

Reliable, prompt and understanding customer support service

Client comes first for them: Team's effort to creatively solve the clients' problem and not find ways to overcharge

Simple to use UI

Very active, feedback based high frequent software updates

Last but not the least - low cost compared to others in the market by atleast 50%.

That makes Leadsquared a winner for me.

What do you dislike?

Though the functionality is good, the look and feel of the UI is not too great

Recommendations to others considering the product

Prefer talking to them in person. Understanding each other's requirements is the key.

What business problems are you solving with the product? What benefits have you realized?

Wanted to track lead engagement of over a 65,000 leads by multiple team members across Asia, across 15 different channels at one place seamlessly. We achieved that by using the plug and play model of LeadSquared.

Leadsquared Marketing Automation review by Pratik M.
Pratik M.
Validated Reviewer
Verified Current User
Review Source

"Simple, Flexible, Usable"

What do you like best?

Simplicity of using the product, Leads Management feature, Advanced leads filtering, Seamless integration of all the features - email marketing, reports, lead management, etc.

Perfect marriage between Email Marketing and CRM

What do you dislike?

The lists do not allow advanced filtering of leads them. Handling/Managing duplicate data can be improved.

Recommendations to others considering the product

They live true to their tagline - Simplest Marketing Automation software out there!

What business problems are you solving with the product? What benefits have you realized?

Using Leadsquared, we have a better visibility on who is engaged with our marketing campaigns and who is not. That helps us decide our sales strategy better.

Leadsquared Marketing Automation review by Administrator in Architecture & Planning
Administrator in Architecture & Planning
Validated Reviewer
Verified Current User
Review Source

"Don't see the SIZE, see its POTENTIAL!! "

What do you like best?

I'm quite a fan of the Lead squared system. It has some really lovely features throughout - for some reason I really like the way it generates reports and gives you a whole view in one go. The best mailing application i have worked around till now, helping me to dispatch a pile of email with brutal efficiency to raise it to a genuine contender. Being in India the challenges that you have to face between different channels of communication, it smartly integrates a variety of services to give you a seamless experience. These guy know to keep things simple but at the same time perform complex tasks with ease. And of course they are up to date with the current trends and cycles of the current requirements.

What do you dislike?

Its giving a run for their money to some serious competitors out there!!! :)

Recommendations to others considering the product

Yes for sure they should use it.

What business problems are you solving with the product? What benefits have you realized?

Ahh!! don't ask. Tracking my leads to the finish, it is such a bliss to know what exactly your lead wants from you. We have managed to improve the quality of our services to great extend. We have began to understand the needs in a way, that not only communicate about our company's vision but also our professionalism and commitment to client satisfaction.

Leadsquared Marketing Automation review by Vignesh s.
Vignesh s.
Validated Reviewer
Verified Current User
Review Source

"Search for CRM ended with Lead Squared "

What do you like best?

Best thing about lead squared is its user-friendliness, the UI is very well balanced and easy to maneuver.

And the speed is also pretty good.

From Marketing point of view the integration of landing page with lead squared not only gives great stats but also helps us to properly channelize our marketing approach.

What do you dislike?

Through there is any major flaw in it, but some changes can be made on user role permission.

Recommendations to others considering the product

Just try the trail version you would love it,

What business problems are you solving with the product? What benefits have you realized?

From our perspective, we were struggling to find the appropriate CRM for our business, after using lead squared we were able keep a check on quality of leads and easily monitor the sales user performance. we were easily able to pull reports on many fermentation and make right decision.

Leadsquared Marketing Automation review by Liz N.
Liz N.
Validated Reviewer
Verified Current User
Review Source

"LeadSquared has been great for our small business needs. "

What do you like best?

LeadSquared is an easy to learn and use platform. It has been an affordable and robust solution for our small business needs. I cannot say enough about the responsiveness of customer support. If we do have questions, we can count on a timely reply with a resolution or detailed instructions on how to do something.

What do you dislike?

My biggest challenge is to stay abreast of new features and reports that are added to the platform.

What business problems are you solving with the product? What benefits have you realized?

We have been able to focus on our most engaged leads and better understand their interests. This has allowed us to create more meaningful information for them.

Leadsquared Marketing Automation review by Viral J.
Viral J.
Validated Reviewer
Verified Current User
Review Source

"Great Software - Excellent Results - Wow UI - Dislike Pricing"

What do you like best?

Offcourse the product service, software quality, excellent support, gives more than what they promise. After so many years I got the Aha! experience. I strongly recommend to go for LeadSquared

What do you dislike?

No Transparency on Pricing Page regarding number of emails and number of landing pages. Customer buys the products looking at the attractive pricing and then we have to pay additional amount for emails

Recommendations to others considering the product

Real Automation, Website Tracking and CRM packed in one SaaS. Wow. I 100% Guarantee you that you will love your business since money falls into your bank by More Lead Generation and Conversions. The Personal Support, Timely Support, Conversation, Financial Negotiation to start-ups like us...Amazed. You people are great, not just because you made a good Marketing Tools and Software, but you are actually helping out people to get their work done and grow their business in a more practical way. Managing leads has never been so easy. Literally I tried Infusionsoft (Really No.1 in world what they claim and what really other people thinks!), but is no where around Leadsquared. You guys are great...... Really I mean it.. o Ahead. Opportunity is waiting for you guys.

PRICING IS TOO HIGH

What business problems are you solving with the product? What benefits have you realized?

Well as I said. If results means anything to you - come to leadsquared. I was looking for Marketing Automation, Lead Generation and Website Tracking. But I got a huge bonus of having CRM features like Task Reminders, Notes to leads and user assignments. Great combination. Saved another spending on CRM and Saved Lot and Lot of Time

Leadsquared Marketing Automation review by Emerald Z.
Emerald Z.
Validated Reviewer
Review Source

"very good marketing automation tools, user friendly and suitable for our business"

What do you like best?

1. Admin can set scores for leads, and then send auto email to them. Also we can easy track the leads behaviors on our website.

2. So easy to set top banner, drive leads attention.

3. Build landing page very user friendly, can set many kinds of forms.

What do you dislike?

Because we are based in Hong Kong, so suggest Leadsquared may add more languages to fulfill more business needs.

What business problems are you solving with the product? What benefits have you realized?

We wanted to find a tool that can capture users' information, thus we know what kind of people visit our website and interest to which kind of pages.

Then, we compared some marketing automation tools. Finally, decided to use leadsquared, because its function fulfill our business.

Now, we can say, it really bring many leads everyday, and we know their behaviors, and auto send related email to different leads in different stages.

Leadsquared Marketing Automation review by Sharan S.
Sharan S.
Validated Reviewer
Review Source

"Just what we had hoped for, and a little more for good measure"

What do you like best?

At my previous firm, we were looking for a good email marketing tool with some advanced functions like lead-scoring, without requiring too much html/tech know-how to operate on. The requirement was a learning from using another software that had a whole suite of marketing automation tools, but required constant tinkering to work with. This simply wasn't a sustainable option, because as a start-up we had to be nimble and that meant saving time wherever we could.

Leadsquared got suggested in our discussions, and we did a thorough 15 day evaluation and eventually decided that it was just what we needed.

What I like best about leadsquared - pre-built templates, a responsive LP editor that makes building LPs a breeze and a very helpful support team! The best part is, as a client I always felt I was working with people, who are there to solve my business problem and not just with a tool.

What do you dislike?

As a relatively new kid on the block, there are some bugs that crop up. But I'd not hold it against them. It's an iterative process where the client and the vendor work together to make things better and arrive at a win-win.

Recommendations to others considering the product

For us LeadSquared had to do three things - email send, email and LP creation and Lists organization. The tool does this pretty well, with an easy to use interface and dashboard for reporting. But apparently, the tool supports more functions like CRM, but we never used it, because we already had a dedicated CRM software for that purpose.

If you are looking for a budget, easy to use email marketing software you are good to go with LeadSquared. If you are looking for a perfect tool, LeadSquared probably isn't it. Not yet. But as a happy customer I have reason to believe they are on their way. Their support makes up for the imperfections.

What business problems are you solving with the product? What benefits have you realized?

Email send had to become faster, with good list organization functionality.

LPs had to be designed faster, with good aesthetics

Needed lightning quick support to iron out the inevitable little issues that crop up while executing campaigns.

Leadsquared Marketing Automation review by Nikhil A.
Nikhil A.
Validated Reviewer
Review Source

"Quick and Effective with potential to become better !!!"

What do you like best?

1) Update multiple leads using minimum number of clicks translating to less time for updates

2) Ability to connect with the company/team directly to resolve bugs recorded during usage

What do you dislike?

1) Conditional dependency between fields of a Lead - Crucial

2) Mobile Apps - Need to be faster and provide more essential information (For e.g. iOS App does not show activitiy log)

What business problems are you solving with the product? What benefits have you realized?

Business problem being solved (the obvious) - Lead Management - Creating a Single source of Truth for all leads generated for and by the company

Benefits:

1) Migration of crutial lead information from freely editable Google spreadsheet to access based online platform

2) Ability to generate timely reports and analytics to help improve conversion ratios

Leadsquared Marketing Automation review by Carlene W.
Carlene W.
Validated Reviewer
Review Source

"Excellent marketing automation tool with outstanding support"

What do you like best?

- Simple to use it is easy to see new leads and track them through the sales process.

- The support is outstanding, any questions are answered in good time and any features we have requested to be incorporated into Leadsquared have either been actioned or are being considered. If they cannot do something we request they suggest alternative ways around the problem. This is a rapidly evolving product and I feel they are up there in terms of features with the market leaders.

- The ability to score leads and have an engagement score is a great feature, helping us to identify leads that will potentially convert faster.

What do you dislike?

I don't feel there is anything I dislike, only a few features I would like to see added but I am confident leadsquared will work on this and we shall see them available in the future.

- It would be nice for the sales team to get an email alert or notification in leadsquared when a new lead is assigned to them

- I would prefer to create a tracking url for a specific landing page directly on the landing page (e.g. use the same form but a different link for twitter, facebook, LinkedIn etc.) rather than having to go through the settings.

- It would be useful to be able to create folders for landing pages and email campaigns so that they could be filed and you don't see so many on one page

Recommendations to others considering the product

I highly recommend this product, after using other marketing automation software systems this one is much better and the price you pay is outstanding value for money in comparison.

What business problems are you solving with the product? What benefits have you realized?

Previous to using leadsquared we had no way of tracking leads and often they weren't followed up within a reasonable time, potentially losing us business. Now we are able to track leads, easily share the information between colleagues and follow them up in a timely manner. It has made our sales team more efficient allowing them to focus their time on the more promising leads as well.

Leadsquared Marketing Automation review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Superb options for managing leads"

What do you like best?

I like the many dynamic options they have to do anything possible with the leads.I can do any automation as i wish and I can track everything that a visitor is doing.

What do you dislike?

They need to decrease the pricing because there pricing in not suitable to very small scale business and this would increase their customers

Recommendations to others considering the product

They do not have these many dyanamic options I guess.So better try to put them in their tools.

What business problems are you solving with the product? What benefits have you realized?

I am able fill every details of leads and send emails , SMS automatically by using automation.I could capture leads very easy using landing pages.

Leadsquared Marketing Automation review by Kushal A.
Kushal A.
Validated Reviewer
Review Source

"Great Customer Support and Very Simple User Interface!"

What do you like best?

We started using leadsquared 2 months back and we are fully satisfied with the support from Leadsquared team. We faced challenges in teaching sales team to use Leadsquared in initial days, but the effort was worth and now its getting in right shape. We used Salesforce, Microsoft Dynamics, etc. before but I feel these are complicated softwares and doesn't really suit to startups or SME's like us. We need a lighter and user friendly versions and Leadsquared is perfect for the same. I highly recommend to try this tool for managing leads.

Cheers,

What do you dislike?

The software do have some limitations in modification of a few features but I guess that's manageable with minor tweaking in the process. We didn't faced any major challenge as of now.

What business problems are you solving with the product? What benefits have you realized?

We are in B2B business of gifting and we use to manage our leads - Existing and Probable ones.

Leadsquared Marketing Automation review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Easy to Use and Great Customer Service"

What do you like best?

It's really cost effective and works well for our small business clients. And it's super easy to use, very simple interface that doesn't complicate simple processes.

What do you dislike?

There was nothing that I disliked. It's super easy to use.

What business problems are you solving with the product? What benefits have you realized?

It's great for having landing pages, drip campaigns, and all your lead nurture insights in one place for a low cost.

Leadsquared Marketing Automation review by Tajinder S.
Tajinder S.
Validated Reviewer
Verified Current User
Review Source

"Excellent Software supported by amazing client support"

What do you like best?

Their software is a class apart, but that's not the best part about them. Its the client support and their willingness to go that extra mile to help their clients that gets them a 10* rating. We have been using the software for atleast two years now and its an integral part of our online marketing now.

What do you dislike?

Really nothing. My only suggestion would be to have more and more apps in their apps market place.

What business problems are you solving with the product? What benefits have you realized?

Marketing and sales pipeline management

Leadsquared Marketing Automation review by Hrishikesh H.
Hrishikesh H.
Validated Reviewer
Review Source

"Great tool for content marketers"

What do you like best?

- Very easy to use with minimal training

- Simple and straight forward to use

- The pricing compared to the competition is attractive

- The support team is very responsive

What do you dislike?

-Reporting UI can definitely be improved

-More agency friendly features

What business problems are you solving with the product? What benefits have you realized?

Capturing leads from various sources for a centralised view and optimising campaigns based on the digital behaviour of prospects.

Leadsquared Marketing Automation review by Srikanth A.
Srikanth A.
Validated Reviewer
Review Source

"Fantastic product for Email Marketing Automation"

What do you like best?

The commitment of the team to make Lead Squared work for you.

Every feature works exactly how it is supposed to.

The UI is very intuitive. Needs very little guidance.

They have great APIs to integrate with any other software you may be using.

What do you dislike?

They are not focusing on B2B and eCommerce businesses as of now. I hope they do that soon.

They don't have a way to automatically deduct payment month-on-month from my credit card.

Recommendations to others considering the product

Its a great product and very optimally priced. I strongly recommend this product.

If you are like me, you may have concerns about the quality of their email delivery. My experience has been fantastic and I can assure you that you can put those concerns to rest.

What business problems are you solving with the product? What benefits have you realized?

We are able to engage our customers through emails that are relevant, instead of flooding everybody's inbox with the same messages. There are multiple triggers and data points to design who gets what emails, which is very helpful in making our email more conversational instead of just plain promotional.

Leadsquared Marketing Automation review by Santhan R.
Santhan R.
Validated Reviewer
Verified Current User
Review Source

"Helps my digital agency produce better results"

What do you like best?

Leadsquared has always gone the extra mile to provide great customer support. As an agency we feel our feature requests have been understood and, mostly, delivered!

The product has been evolving continuously and adding new ways to capture leads, helping us expand our scope of measurable service offerings.

Lead Scoring is a great feature. It's helped us identify leads that convert faster, and that has really given confidence to our team and impressed our clients.

What do you dislike?

Given the number of features, there is a learning curve involved for one to really make full use of the product. It can be overwhelming for our new joinees.

We often use AB testing on our landing pages and we continue to use other software over leadsquared because this feature does not exist in the product.

Recommendations to others considering the product

If you are willing to put in serious effort to improve your marketing ROI, consider Leadsquared. It offers a tremendous mix of features, which replaces at least 3 different products we used before. The best feature if leadsquared is their outstanding customer support.

What business problems are you solving with the product? What benefits have you realized?

Measuring the sales effectivrness of different lead acquisition channels, and within channels, the effectivrness of different campaigns.

Providing a better (more personalised) customer experience to prospects throughout the pre-sales period.

Reactivating old leads with targeted campaigns.

Differentiating our agency as result oriented and 'serious' about analytics.

Leadsquared Marketing Automation review by Floyd T.
Floyd T.
Validated Reviewer
Verified Current User
Review Source

"Simple, Effective with Exceptional Support!"

What do you like best?

Support + Clean Interface + Simplicity + Great automation + Most importantly, the SALES TEAM ACTUALLY USES THIS

What do you dislike?

The reporting dashboard & type of reports can be improved. Would love Leadsquared to integrate with Zopim Live Chat in the near future!

Recommendations to others considering the product

Great marketing automation tool that provides exceptional value at its price. Personally, before opting for Leadsquared, I trialed almost every lead management tool in the market & this proved the most exceptional.

What business problems are you solving with the product? What benefits have you realized?

Offline & Online Lead aggregation:

Landing pages are a great way to integrate online leads while the MARKCOPY email id is a great tool to capture all offline leads. This feature infact has seamlessly helped the sales team sync their offline leads.

Increased Sales response time:

The auto-responders & email library are working wonders in communicating in real time with our prospects. Lead response time has significantly been reduced. Since the number of mails that the sales team personalizes are reduced it gives them more time to focus on one-one telephonic conversations which has resulted in increased conversions.

Measured Marketing efforts

Use of leadsquared has resulted in better attribition which inturn has resulted in a more measured marketing effort & better distribution of budgets.

Leadsquared Marketing Automation review by Karthikeyan V.
Karthikeyan V.
Validated Reviewer
Review Source

"Simple but Powerful Excellent marketing automation tool"

What do you like best?

Excellent marketing automation tool with worlds best Support Service . Its easy for you to organize lead capture and analyze revenue potential of all the lead sources.

Since beginning our association with Leads Sq, we have explored more types of email marketing campaigns and deeper customer segmentation & targeting than we were able to previously. In terms of specific improvement in numbers, we have seen approximately a 12% increase in open rates & 13.5% increase in click rates. Re-marketing campaigns have helped us in better targeting

What do you dislike?

I don't feel there is anything I dislike,

What business problems are you solving with the product? What benefits have you realized?

The views we get inside of Leads Sq to prioritize leads and use our lead scoring has really made it effective so that we're getting the best leads in a matter of minutes. We have seen a dramatic increase in the quantity and quality of our leads since implementing Leads Sq

Leadsquared Marketing Automation review by Douglas R.
Douglas R.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great Automation Software"

What do you like best?

As a digital marketing agency, we use countless software programs to not only analyze data, but present that data to our clients. We first tried Leadsquared six months ago, and had three criteria that the program needed to fulfill as we tested it; 1) the program needed be able to accurately record data across landing pages, email campaigns, phone calls, and instant chats; 2) it had be flexible enough so that as we added pieces to the marketing funnel, the software would also record those new data points; 3) the software needed to have a robust reporting feature, with which we could provide instant snapshots to our clients, of the leads in the marketing funnel.

After a extensive testing, Leadsquared fulfilled all those criteria, and we began migrating all existing clients from competing marketing programs to Leadsquared. If you are looking to improve your marketing and sales automation, I recommend giving Leadsquared a try.

What do you dislike?

Nothing really comes to mind. They provide excellent customer support when an issue does arise.

Recommendations to others considering the product

Go for it!

What business problems are you solving with the product? What benefits have you realized?

1) the program needed be able to accurately record data across landing pages, email campaigns, phone calls, and instant chats; 2) it had be flexible enough so that as we added pieces to the marketing funnel, the software would also record those new data points; 3) the software needed to have a robust reporting feature, with which we could provide instant snapshots to our clients, of the leads in the marketing funnel.

Kate from G2 Crowd

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