LeadsRx Attribution(tm) is a full-funnel, cross-channel attribution platform that connects the dots between marketing touchpoints and revenue. Agencies and enterprises that use LeadsRx increase revenue, find new customers, and maximize their Return on Ad Spend.
Using the LeadsRx Universal Conversion Tracking Pixel, you can see all channels contributing to your conversions including organic search, direct, social referrals, paid advertising, and more. The system analyzes complete customer journey maps and gives credit to each channel based on a variety of real-time attribution models. You won't have to arbitrate between various ad-server pixels using spreadsheets and complex calculations. The LeadsRx Universal Pixel tracks it all and assigns credit without bias for one vendor or another.
LeadsRx includes support for online and offline attribution. Use the system to evaluate radio, television, tradeshows, and even lead farm data right along side ad impressions, clicks, and all forms of digital traffic.
Cost and revenue data can also be included in all attribution modeling to see which channel produces the highest Return on Ad Spend. Integrations to Facebook, AdWords, and other ad platforms make gathering cost data quick and easy. Revenue data can be be sent through the LeadsRx secure API or automatically retrieved from systems like Salesforce.
With pricing based on how much data is being tracked, LeadsRx is suitable for all sizes of marketing budgets.
LeadsRx Broadcast Attribution(tm) is designed for a deep-dive analysis of the effectiveness of radio and television advertising. By leveraging data collected by Google Analytics, LeadsRx Broadcast Attribution can look at the historical performance of campaigns to help advertisers identify the best dayparts, creative, and programming to boost their web lift.