The question of attribution. A lot of our clients are running multiple channels, whether it's through us at AudienceX, in-house, or with another vendor. And because none of the other channels communicate with each other, the client and their vendors aren't able to understand the customer journey online.
With LeadsRX, we are able to present these customer journeys and each touchpoint to show how each channel impacts the decision making of the customer.
A large benefit of using LeadsRx is getting to understand the channels other than the ones we are currently running which allows us to provide insight and recommendations whether it's budget increase/decrease, allocation, adding/turning off other channels, or changes to the landing pages of the site.