LeadsRx

LeadsRx

(21)
4.4 out of 5 stars

LeadsRx is a SaaS marketing attribution solution that helps marketers connect the dots between online and offline programs and customer acquisition events, it tracks customer journeys to better understand the mix of marketing programs that drive revenue that eliminate wasted ad spend, improve conversions, and improve overall Return On Advertising Spend (ROAS).

Work for LeadsRx?

Learning about LeadsRx?

We can help you find the solution that fits you best.

LeadsRx Reviews

Ask LeadsRx a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • Industry
Ratings
Company Size
User Role
Industry
Showing 21 LeadsRx reviews
LinkedIn Connections
LeadsRx review by <span>Krishna S.</span>
Krishna S.
Validated Reviewer
Verified Current User
Review Source

"LeadsRx is one of the most complete marketing attribution tools available"

What do you like best?

LeadsRx enables us to understand who our customers are and when they are on our site. It's an easier interface than Google Analytics because the reports are pre-made. I love its dashboard and every piece of the puzzle of our user data is supplied in nice bits and pieces.

What do you dislike?

The only dislike I have is the individual user data supplied, if it could be mapped out vs a list by IP address, that in itself would be a KPI report.

What business problems are you solving with the product? What benefits have you realized?

Digital marketing encompasses a spectrum of data and information. LeadsRx has enabled our team to understand the market and users. This has enabled us to compete on a level playing field against competitors and derive more value from our marketing campaigns.

We like LeadsRx so much that we actually offer it to our users too. My company - LanderApp offers LeadsRx to our users in the form of an Advertising Grader. It complements our own reporting for our customers handily.

Sign in to G2 Crowd to see what your connections have to say about LeadsRx
LeadsRx review by <span>larry a.</span>
larry a.
Validated Reviewer
Verified Current User
Review Source

"Marketers are looking to perfect the science of marketing attribution- LeadsRx has the solution!!"

What do you like best?

I have several clients using LeadsRx and each are impressed with the breadth of the solution, the user interface and the company has great customer support. I have noticed that they have created a simple and powerful way to manage your ad spend both on the enterprise side and on the e-commerce sides of the business. I have been very impressed.

What do you dislike?

So far, my team of consultants have not had any negative issues, and even more importantly, my clients who have been using LeadsRx have been very happy with their ROI.

Recommendations to others considering the product

There are other solutions out there, but this solution is the most powerful because of the tool itself, the team behind it seems to care and they handhold you the entire way when you need help or insights.

What business problems are you solving with the product? What benefits have you realized?

My clients using the soltution have a better way to transparently see what works in their marketing efforts and concentrate on using the knowledge LeadsRx supplies them to keep tweaking their ad and sales efforts. I have used the tool as part of some of the management teams I am consulting with, and it is truly powerful. LeadsRx goes beyong just digital touchpoint and is an agrregrator of all offline and online marketing insights.

What Attribution solution do you use?

Thanks for letting us know!
LeadsRx review by <span>Roy M.</span>
Roy M.
Validated Reviewer
Verified Current User
Review Source

"Much needed tool in a multi-channel world"

What do you like best?

I like how granular their insights and reporting gets. It paints a detailed picture on the customer journey and each touchpoint within that

What do you dislike?

The dashboard could be more intuitive. Unless you've spent a lot of time in each section, it would take a while for a new user to find what they're looking for.

What business problems are you solving with the product? What benefits have you realized?

The question of attribution. A lot of our clients are running multiple channels, whether it's through us at AudienceX, in-house, or with another vendor. And because none of the other channels communicate with each other, the client and their vendors aren't able to understand the customer journey online.

With LeadsRX, we are able to present these customer journeys and each touchpoint to show how each channel impacts the decision making of the customer.

A large benefit of using LeadsRx is getting to understand the channels other than the ones we are currently running which allows us to provide insight and recommendations whether it's budget increase/decrease, allocation, adding/turning off other channels, or changes to the landing pages of the site.

LeadsRx review by Executive Sponsor in Internet
Executive Sponsor in Internet
Validated Reviewer
Verified Current User
Review Source

"Useful product evolving to the right path"

What do you like best?

The proposal to track the attributions of marketing is very strong. We did the trial of the tool with great expectation. It was relatively simple to integrate and begin to see reports and dashboards. The first insights from which sources bring the greatest number of conversions is very good.

What do you dislike?

The tool was apparently built to operate with e-commerce sites and not to SaaS companies. With some effort on our side, we were able to adapt the integrations and printing of tracking pixels. However, something that is still missing in the tool is the ability to drill down into the UTMs to know which media, campaigns and content work best for each type of conversion. A good improvement would also be to create attributes in conversions and not have to create several different conversion types.

Recommendations to others considering the product

If the assignment needs are more basic, it is already a great product. For more complex assignment models, they are on the right track.

What business problems are you solving with the product? What benefits have you realized?

We are trying to improve our vision of marketing investments. Both paid, and organic. Having the vision of which campaigns, websites and content that have better performance is critical. The clearest benefits are the expense efficiency of the entire marketing department.

LeadsRx review by <span>Kyle S.</span>
Kyle S.
Validated Reviewer
Review Source

"Great tool to make the complicated tangible "

What do you like best?

I love the aggregation of data from all the different sources. Being able to watch customer paths from where they first visited you then how often they came back before converting was very helpful with attribution.

What do you dislike?

There was a learning curve to be sure. I was hoping to have less in the way of understanding all the different charts and more guidance on how to leverage all this great data. It was mainly me not spending enough time on it. The customer support was excellent and they always went out of their way to help.

Recommendations to others considering the product

If you have multiple sources of advertising or efforts and you can't pin point the roi on all of them use this. The return on investment is immense when you take into account how easy it is to spend a lot of money on new customer efforts.

What business problems are you solving with the product? What benefits have you realized?

The major benefits we gained were the insights to help our clients understand what is working and what isn't. When you are dealing with 10s of different channels customers can find you on it was invaluable in measuring our ROI. Finding out referring sites was also a major bonus so we knew where to attribute more funds while dumping the duds or tweaking the messaging.

LeadsRx review by <span>Stephan A. N.</span>
Stephan A. N.
Validated Reviewer
Review Source

"The missing piece in marketing analytics"

What do you like best?

LeadsRx fills the very specific need marketing executives have to understand pipeline marketing contribution to pipeline from tofu to tofu. Provides us with the insights into the effectiveness of our marketing like no other tool in the market and at the friction of the cost of any approach to the problem with a BI tool. Fully integrated to company's system environment and easy to use. Very robust tool, enterprise ready and scalable. Great implementation and support team.

What do you dislike?

Nothing really up to now and we have been using the application for more than one year now. High satisfaction also due to the good responsiveness of the company to inputs to their roadmap.

Recommendations to others considering the product

LeadsRx made a world of difference to our ability to understand marketing contribution and is in my mind an absolute need for every marketing department in B2B.

What business problems are you solving with the product? What benefits have you realized?

Not just marketing attribution but really good understanding of marketing contribution to pipeline which has become one of the major objectives of B2B marketing. We were able to improve our marketing spends and campaign design across and along the sales funnel to maximize impact of our marketing dollars.

* We monitor all LeadsRx reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.
LeadsRx
(21)