Leanplum

(6)
3.5 out of 5 stars

Leanplum is a fully integrated optimization solution for mobile apps. The company enables developers, product managers and marketers to unleash the value of customer data by easily optimizing mobile content and messaging via flexible A/B testing, marketing automation and powerful analytics.

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Showing 6 Leanplum reviews
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Leanplum review by <span>Rakesh B.</span>
Rakesh B.
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"Leanplum a wide range of testing features"

What do you like best?

Leanplum has provided a unique Analytics dashboard screen which appears straightaway while logging in to Leanplum. It presents all data that can be set up to present various views that depends on metrics of interest of individual users. It is easy to use and enables to analyze & envision the data with the help of advanced filtering & grouping tools.

It provides customized content that enables to connect with the audience and has the data repositories that contains graphs, metrics tools for the analysis and other data displayed by a panel. This panel enable to filter and groups the data. It also has features for pushing notifications, e-mail, app inbox etc.

What do you dislike?

Leanplum has a small disadvantage when it comes to integration of the mobile apps with the SaaS services for enterprise sales. It is a time consuming task and the time taken can be reduced in it.

Recommendations to others considering the product

With excellent features provided by this tool, one can easily add interface for A/B testing, therefore it is a recommended tool to try out.

What business problems are you solving with the product? What benefits have you realized?

It generates the in-app messages that provides knowledge to the user how to use the software, increase sales, etc.

It has the abilities like push Pre-Permissions with the help of which push permissions can be increased to engage the Audience worldwide.

Leanplum has various testing tools to test the push notifications and in-app messages. I can select the test goals before, pick out the users and regulate the variables. Its Graphical User Interface editor has the capability to change the onscreen appearance of any page within seconds and it doesn't require uploading the app to the playstore once again.

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Leanplum review by <span>Rebecca F G.</span>
Rebecca F G.
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"Powerful tools for B2C Optimization"

What do you like best?

Incredibly easy to customize the platform to work for exactly your business. Once the platform has been implemented, its a turn key operation to segment customers and hit send on pushes, in-apps and emails.

What do you dislike?

While I find the UX very intuitive and easy to use generally, many of my colleagues struggled with it a bit. Also, it does have it's quirks and there was a learning curve. It is also definitely a b2c product, would not recommend for b2b focused businesses.

Recommendations to others considering the product

Make sure to have all your requirements long before you begin implementation. Leanplum is incredibly powerful but to get the most out of it, it's best to have pre-designed your use cases and then make sure you have the data you need to solve the use case.

I would advise paying particularly close attention to date stamps and time formats, this is incredibly important for many use cases and given there are many different potential formats, this can cause major issues. Specify everything with your team upfront if you can.

What business problems are you solving with the product? What benefits have you realized?

Building a marketing automaton platform that can manage b2b and b2c marketing including loyalty rewards program. Because of the power of this platform, we have been able to implement a number of marketing programs that leverage customer-specific data for better segmentation and targeting.

Using the tools, we have also been able to optimize many of our campaigns, and focus our efforts where we are most successful.

What Mobile Marketing solution do you use?

Thanks for letting us know!
Leanplum review by User in Computer Software
User in Computer Software
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Verified Current User
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"A lot of features with little follow through."

What do you like best?

It's a comprehensive tool both A/B testing and sending notifications.

What do you dislike?

The UI in general. The display of A/B test results are difficult for inexperienced users to understand and interpret. I would compare to a tool that would be typically be built in house. Users need a little more hand holding than Leanplum offers.

Support is probably the worst part of the Leanplum experience. Problems with tools are expected getting help has be a chore with Leanplum.

Recommendations to others considering the product

If you need Leanplum get an idea what your support experience is going to be like.

What business problems are you solving with the product? What benefits have you realized?

We use Leanplum for A/B testing and feature gating.

Leanplum review by Administrator in Sports
Administrator in Sports
Validated Reviewer
Verified Current User
Review Source

"LeanPlum review"

What do you like best?

Easy A/B testing, strong analytics package, and I especially like that they surface events that may have changed as a result of an experiment even if you didn't explicitly identify those as goals for the experiment.

What do you dislike?

The product is very expensive, and it's not completely straightforward how to exclude/include users in multiple tests.

Recommendations to others considering the product

They have a robust product package, they are integrated with both Segment and mParticle (which was a must for us - can be sure same data is flowing through all tools, don't have to duplicate event tracking work, easier integration), and the customer service is top notch.

What business problems are you solving with the product? What benefits have you realized?

We're testing hypotheses for features that we hope will improve retention, i.e. users coming back to the app. Lean Plum also allows us to slowly roll out new features so we can collect feedback before sending to our entire population

Leanplum review by Administrator
Administrator
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Verified Current User
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"A good push notification and mobile customer engagement platform"

What do you like best?

Overall a solid interface and pretty easy to use.

What do you dislike?

The layout of campaigns on the main dashboard could be redesigned better. Currently row-by-row list of campaigns. It'd be nice to be able to organize, bucket, and customize the layout into a more flexible and user-friendly view. (It's not always ideal to simple sort by date, name, # of sends, etc.).

What business problems are you solving with the product? What benefits have you realized?

It's our push notification platform. We use it to engage our customers on mobile. We've seen really strong engagement levels via mobile push.

Leanplum review by User in Computer Games
User in Computer Games
Validated Reviewer
Review Source

"Leanplum - Great for Multivariate Testing"

What do you like best?

Leanplum is a fantastic platform to A/B test management

What do you dislike?

Data collection and updates lag somewhat

What business problems are you solving with the product? What benefits have you realized?

LP serves a critical role in live ops and development on new and existing products

Kate from G2 Crowd

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