What do you like best?
Incredibly easy to customize the platform to work for exactly your business. Once the platform has been implemented, its a turn key operation to segment customers and hit send on pushes, in-apps and emails.
What do you dislike?
While I find the UX very intuitive and easy to use generally, many of my colleagues struggled with it a bit. Also, it does have it's quirks and there was a learning curve. It is also definitely a b2c product, would not recommend for b2b focused businesses.
Recommendations to others considering the product
Make sure to have all your requirements long before you begin implementation. Leanplum is incredibly powerful but to get the most out of it, it's best to have pre-designed your use cases and then make sure you have the data you need to solve the use case.
I would advise paying particularly close attention to date stamps and time formats, this is incredibly important for many use cases and given there are many different potential formats, this can cause major issues. Specify everything with your team upfront if you can.
What business problems are you solving with the product? What benefits have you realized?
Building a marketing automaton platform that can manage b2b and b2c marketing including loyalty rewards program. Because of the power of this platform, we have been able to implement a number of marketing programs that leverage customer-specific data for better segmentation and targeting.
Using the tools, we have also been able to optimize many of our campaigns, and focus our efforts where we are most successful.