What do you like best?
The thing that still sets Lectora apart from the pack is the ability to customize assessments and proof of completion. In Articulate Storyline, my options are extremely limited, and I'm used to having to twist its arm to get it to do some things that Lectora does naturally - things like creating a customized results certificate.
Lectora also has some nifty features you can't find anywhere else. I like the idea that I can easily drag and drop a menu into place. However, this feature isn't worth it when its interface doesn't match the design aesthetic I'm building for the course. I want complete and total control of that menu, and everything else I put on the screen. I remember feeling like I had to move a mountain in order to get my custom menu arrangement in place, only to feel completely frustrated when I that menu would not display correctly on the screen. My custom graphics would "flicker" staccato-like upon the screen. That problem was so bad that we ended up abandoning Lectora and shifting to Articulate Storyline. Allow me to expand on that in the next question.
What do you dislike?
I cannot stand Lectora's poor design features. The less-than-PowerPoint-but-very-reminiscent-of-PowerPoint features (additions that make it look a few steps behind Articulate Storyline, by the way) are nowhere near enough.
I would be able to handle this by just using PowerPoint or Adobe CC (illustrator and photoshop) - or even using the SnagIt editor - to do some of the graphics work elsewhere, but no one can overcome the "ghost in the Lectora machine" that causes the images to sporadically flicker upon loading. Do you want to have an advanced animation to illustrate your point? Forget about using Lectora.
In fact, if design and modern UI elements are at all a concern for you, you should skip Lectora altogether and choose Storyline or Captivate. I think that Lectora needs to hire a top-notch designer and some young-gun eLearning developers to completely revamp their next iteration of the software.
It is to a point that I would, were I trivantis, seriously consider abandoning the Lectora name.
By the way, I don't think Lectora's affiliations with eLearning Brothers and Camtasia/SnagIt are doing Lectora any favors. I LOVE Camtasia and SnagIt and I use this software every day. But there is such a disparity in user experience between this software, and the strangely outdated views of the design methodology involved (Lectora's development process is literally intended to create "page-turner" books - and this is not a compliment). Every time I see an endorsement/special deal from the eLearning Brothers (who are amazing in their own right), it makes me think they have sold out to a pretty sweet deal offered by the people who are willing to charge so very much money for their software.
To sum up, Lectora desperately needs to completely rethink its software and the needs of its users. I'm actually delighted to see the next question, because it means you're seriously taking this into account.
Recommendations to others considering the product
Unless you have some pretty specific assessment needs that only Lectora can answer, I highly recommend you avoid purchasing Lectora.
In fact, if you are just getting started in the eLearning business, you should consider purchasing Articulate Storyline 2 and then getting the Camtasia/Snagit bundle separately. Not only will you save money, you will find your experience designing and developing eLearning solutions vastly more enjoyable.
What business problems are you solving with the product? What benefits have you realized?
I am a single consultant who often designs and develops eLearning solutions. I use the top-three tools (Articulate Storyline, Captivate, and Lectora) and I have made some pretty amazing interventions using all three.
Out of these three, I like Articulate Storyline the best. I am able to do the most with this product in the shortest amount of time than I can with the other authoring tools I mentioned.
Lectora is falling behind its competitors so badly that the only time I have used it recently in my development processes was to transfer a course originally made in Lectora to Articulate Storyline. While I consider myself a current user of this product, I am not paying for a license with this product and will not pay for one until a project requires me to do so.