What do you like best?
Lectora Publisher is a great rapid eLearning authoring tool. I found it very intuitive, so intuitive that I taught myself how to use it. When I got stuck, there were plenty of online videos to help me out.
One of the best features is the ability to build sophisticated branching scenarios by using variables. Variables can be used to control navigation, feedback, and even coaching scenarios.
What do you dislike?
There are a number of small items that could be improved. For instance, I wish the zoom features were a little more flexible.
It would be great if there were more options for bullets and the software had more capabilities to modify jpegs, gifs, and vectors.
I have found that most limitations in this program, which tend to be small, have a workaround solution.
What business problems are you solving with the product? What benefits have you realized?
The key benefits of eLearning are effectiveness and efficiency. Studies have shown eLearning produces better learning outcomes than classroom for new tasks and it does this at a much lower cost. Plus, the technology is the most cost effective method of interrupting the forgetting curve with spaced retrieval. Publisher accomplishes all of these through online and mobile applications. And you don't have to know flash or html to create high quality training.