We added the Level 11 product to our Salesforce CRM with the goal of incentivizing our reps and account managers to complete various actions. The tool was extremely helpful when we rolled out updates in Salesforce or other technology platforms. We were able to easily build monthly contests and tailor them to specific groups within our sales team.
The level 11 channel was not particularly helpful for us since the vast majority of our sales reps work in the field. We also attempted to integrate the scorecard feature of Level 11 but abandoned that in favor of Tableau which gave us a more robust visualization of the metrics. Our decision to use Tableau over the Level 11 scorecard was more a function of our multiple data feeds than the scorecard product itself.
We have solved the following business problems with the Level 11 contest feature:
* Improved automated marketing capabilities by motivating our sales team to enter email addresses and fax
numbers in our Salesforce CRM
* Improved sales by motivating our sales team to call on higher value accounts
* Increased adoption of new technology platforms by tracking use of these new platforms and encouraging
their use through the Level 11 contest feature