This provides a very thorough perspective of different social media accounts and the shares, likes, and the reach / engagement that it has had. It's incredibly holistic. The virality maps provide even further depth to this information and allow the communications team to really grasp the extent to which different posts have had an impact on the interweb, and trace the distance that a post has travelled.
What do you dislike?
The depth of information for an organization can sometimes be overwhelming. This software goes above and beyond in providing information, but it provides far more information than our organization needed. In addition, if "virality" isn't your main focus, the information seems a bit superfluous. However, it's hard to dislike just how far the software goes to meet needs. It's just a bit much.
Recommendations to others considering the product
If your company has a complex communications team to handle this information, then it is likely very useful!
What business problems are you solving with the product? What benefits have you realized?
We used it to analyze our social media profiles and influence. Obviously, it helps us target our posts and create content that may have a farther reach - by learning from what we have already posted, this software helps us develop strategies to have an increased reach going forward. It's important for organizations to track this information and learn from what sticks with their target audience, versus what may not have as much of an impact. In a world increasingly fixated on social media, it's vital to have this kind of data, so that the communications team can learn what platforms help spread the message, versus what kinds of posts aren't getting as much reach, and therefore, are not as productive.
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