LinkedIn Marketing Solutions

(85)
3.8 out of 5 stars

Build your presence, establish relationships, reach the people that matter most on LinkedIn.

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Showing 87 LinkedIn reviews
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LinkedIn review by <span>Anil S.</span>
Anil S.
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Verified Current User
Invitation from G2 Crowd
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Great advertising tool, even better data analysis.

What do you like best?

LinkedIn Marketing Solutions present one of the best advertising platforms for us as a B2B SaaS business.The advert creation process is clear and the demographics and analysis for each running campaign is excellent. We can see amount of views and clicks by industry, company, location, company size and everything else we need.

What do you dislike?

The bid prices are higher than they are with other providers and the character count seems very limited, with even a basic sentence being too much for the strap-line of the advert.

Recommendations to others considering the product

Make sure you predefine your target market before using the product to ensure access to the very specific areas of LinkedIn users that you need. LinkedIn Marketing also requires you to have an online privacy policy in order to use the lead capture mechanism.

What business problems are you solving with the product? What benefits have you realized?

B2B marketing for a SaaS product, we have achieved direct access to a very specific target market by industry AND company size.

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LinkedIn review by <span>Brittany G.</span>
Brittany G.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Easy Setup But Can Get Costly

What do you like best?

Setting up LinkedIn ads is relatively simple, especially the text ads. I also appreciate the easy to understand dashboard which displays the analytic that are most important.

What do you dislike?

Setting up tracking for these ads was a bit of a pain, not being quite as simple as pixel implementation on Facebook. To my knowledge there's really no way to check if tracking is set up correctly (no pixel helper).

Recommendations to others considering the product

Keep in mind that LinkedIn ads typically cost significantly more than simular ads on Twitter and Facebook. If you can really benefit from the audience that uses Linked in like we do I would say go for it, but definitely consider if you're looking to target professionals as it's very easy to waste money on this platform.

What business problems are you solving with the product? What benefits have you realized?

Pushing the right audiences to our training website, LinkedIn really has our perfect audience and the targeting options allow us to take advantage of this.

What Social Media Advertising solution do you use?

Thanks for letting us know!
LinkedIn review by <span>Jessica W.</span>
Jessica W.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Necessary to Advertise on LinkedIn

What do you like best?

You can easily see campaign results one one screen and easily keep campaigns separate from one another.

What do you dislike?

You cannot delete campaigns if you have ventured too far into creative process. Also, LinkedIn billing can be confusing as it bills when the algorithm sees fit to bill. You cannot see who you are reaching or when you are reaching them. Also, advertising on LinkedIn can be very expensive if you do not know how to operate the software appropriately.

Recommendations to others considering the product

Make sure you do your research before you commit to this software. It can be very helpful once you iron out the details, but there are problematic issues along the route.

What business problems are you solving with the product? What benefits have you realized?

Our company has opened up the doors of advertising on LinkedIn with this software. We are now available to reach many other audiences on LinkedIn we were not capable of accessing beforehand.

LinkedIn review by <span>PJ S.</span>
PJ S.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Great tool for B2B lead gen

What do you like best?

The breadth of targeting that LinkedIn's self-serve ad portal offers is the best I've seen. With options ranging from job title, to seniority, company size and industry, and user skills, it's been really helpful to us in targeting user personas with sponsored content.

What do you dislike?

I wish their targeting allowed for advanced logic (i.e. "A and (B or C)", rather than just "A and B and C"). This would allow us to expand our audience targeting and reach more prospects.

The retargeting is also bit difficult to set up. It seems like the match rate is lower than AdWords, but it's improved a lot.

Recommendations to others considering the product

I would strongly recommend using LinkedIn's marketing tools to anyone looking to generate qualified leads at a B2B organization.

What business problems are you solving with the product? What benefits have you realized?

We use LinkedIn for lead generation purposes. It's a great source of net new leads for us.

LinkedIn review by <span>Eric L.</span>
Eric L.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

A Good Addition to Linkedin

What do you like best?

I really like the fact that there is a very each ROI to present to management. Cost of product versus the number of additional inbound leads generated by the service. I like the fact that linkedin does a good job to reach out to you and coordinate with you regarding it.

What do you dislike?

I think that there could be a little bit of a lower cost. It is definitely more expensive than a lot of the other features and programs out there. I think that there are some features like reporting and metrics that they could add that would really make the platform more robust.

Recommendations to others considering the product

I think if it makes sense for you, you will not very quickly, so definitely try it out, but it does not work for every company out there.

What business problems are you solving with the product? What benefits have you realized?

We are trying to solve the generation of more inbound leads. There are people who prefer to be reached on linkedin, and are getting way too many emails in their inbox. Linkedin allows some better filters and the ability to segment who they want to and do not want to talk to.

LinkedIn review by <span>Mark T S.</span>
Mark T S.
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Expensive Ads with Minimal Results

What do you like best?

It was easy to figure out and the interface was not that different from other paid social advertising solutions. The page manager isn't bad though.

What do you dislike?

The last time I made a campaign in LinkedIn it was 3x as expensive as the same campaign in Twitter and 6x as expensive as Facebook. There aren't enough campaign optimization and targeting tools for the platform to be efficient. While LinkedIn ads may seem worthwhile for recruiting and B2B marketing, you have to realize that you can reach the same people on Facebook but at a lower cost.

What business problems are you solving with the product? What benefits have you realized?

I have done ads on behalf of recruiting and did not find any real benefits. Organic posting on the other hand has been a rather pleasurable experience.

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Kate from G2 Crowd

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