LinkedIn Sales Navigator

LinkedIn Sales Navigator

(559)
4.1 out of 5 stars

LinkedIn Sales Navigator is the best version of LinkedIn for sales professionals. By harnessing the power of a 500 million member network, LinkedIn Sales Navigator will help you better target, understand, and engage with buyers.

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LinkedIn Sales Navigator Reviews

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Sales Navigator review by <span>Andrew T.</span>
Andrew T.
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Sales Navigator - great prospecting tool

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What do you like best?

I use Sales Nav on a daily basis to prospect potential customers based on job title, company they've been with and what they specifically do at the company. I find the lead recommendations very helpful in case there's someone of importance I miss or am unaware works within the same organization. I utilize the Boolean function as well with my searches, a feature than other prospecting sites disallow.

What do you dislike?

I wish the search function were a bit more intuitive. When typing in names of people or companies, if you're off by only a few letter there will be 0 results found. With that said, the Boolean function is very beneficial - if you understand how to use it.

What business problems are you solving with the product? What benefits have you realized?

I work for a SaaS company and many of my contacts specify what SEO provider they use, which analytics tools they use or which CSM they use. It provides a greater scope into the benefit and value we can add to companies problems surrounding their existing platform.

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Sales Navigator review by <span>Michael L.</span>
Michael L.
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What do you like best?

Executive Profiles provide biographical details not available on other platforms (This is available to all users)

Their connections tool, which is the best Who Knows Who Six Degrees tool on the market, is extended to Team Members that opt in (TeamLink). Sales reps can leverage the networks of participating colleagues. The system also suggests shared contacts to assist with warming up introductions.

Lead and Account Tracking allows sales reps to identify and track companies and contacts of interest. It also suggests additional contacts at accounts.

Every sales rep should be using the free LinkedIn service. It is invaluable for pre-call research and account planning. ANY SALES REP THAT FAILS TO USE FREE LINKEDIN IS ENGAGING IN SALES MALPRACTICE.

What do you dislike?

Sales Navigator provides very few emails (you must be connected to the user to view them and they are usually personal emails, not corporate), forcing you to use their InMail service. Furthermore, LinkedIn segregates your LinkedIn customer outreach from your enterprise email service (they recently added Gmail synch). On the plus side, InMails provide an alternate connection method for executives that rarely respond to blind emails or cold calls. Furthermore, LinkedIn has made recent enhancements to InMail including syncing with other platforms, signatures, and attachments.

The SFDC integration for Sales Navigator does not support uploading of LinkedIn biographic or firmographic member intelligence to SFDC to assist with segmentation and reporting. Thus, all LinkedIn prospect lists are view only. Users may add companies and contacts as Accounts and Leads within Navigator, but these lists cannot be downloaded to Excel or uploaded to CRMs. However, they are beginning to synch non-member data such as notes, tags and InMails to CRM.

Company profiles lack family trees and org structure tools for selling deeper into an organization. Furthermore, company profiles are written by the company so are basically web site rehashes.

Except for executive changes, LinkedIn does not provide sales triggers. Instead they provide general news and self-published updates (much of which is created on LinkedIn so has unique value). They also lack company financials, filings, SWOT reports, competitor lists, or viewing of other social media content (e.g. inline tools for company RSS, Twitter, Facebook).

As such, I view Sales Navigator as a strong complement to Sales Intelligence systems such as Avention OneSource or InsideView, not as a replacement to these services.

Recommendations to others considering the product

Consider using the free LinkedIn service alongside other sales intelligence services (InsideView, Avention, Hoover's). When evaluating vs. these other services, look at Alternate SI + Free LinkedIn value vs. Sales Navigator.

Sales Navigator should be viewed more as a social selling platform than a true sales intelligence platform. As such, if budget allows, licensing both Sales Navigator and a full SI service should be considered. While this may be cost prohibitive at SMBs, large enterprises may be able to take a best of breed approach and license both services due to volume discounting.

If you are looking for SFDC integration, go with InsideView or Avention.

For MS Dynamics integration, go with InsideView, Avention, or D&B360.

What business problems are you solving with the product? What benefits have you realized?

Sales Navigator is quite good at finding connections and maintaining networks. It provides an alternate network for reaching out to executives who refuse to answer their phones or email (or where direct contact information is not available).. The TeamLink feature allows me to leverage the networks of co-workers who also have Sales Navigator seats and opt-in.

LinkedIn is also vary good at identifying additional contacts at accounts and suggesting references and hooks for warming up communications.

LinkedIn is getting better at tracking communications on their platform and synching with other services. When PointDrive is added to their Sales Navigator platform in 2017 (they acquired it in 2016), they will have a branded email alternative that allows reps to send and track content in a much better UI than email attachments. Each attached item is shown in a box with commentary and improved accessibility. Furthermore, PointDrive tracks views, forwards, and downloads, providing sales reps with invaluable prospect intelligence.

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Sales Navigator review by <span>Abraham D.</span>
Abraham D.
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Awesome Sales Tool

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What do you like best?

LinkedIn Sales Navigator is a critical sales tool. I would not be able to fully function as sales professional without. Furthermore, the team I manage would not be near as productive without it.

The thing that I like best about Sales Navigator is the ability to use the advanced search to bubble up leads across a multitude of accounts that fit very specific criteria.

What do you dislike?

I do dislike how LinkedIn disabled the Salesforce connector since Microsoft purchased LinkedIn. I assume this was a move to try to give Microsoft Dynamics an edge over Salesforce, but the reality is that Salesforce is used far more than Dynamics and that plug-in was super helpful.

Recommendations to others considering the product

I would definitely recommend purchasing this product because of its search capabilities to find leads.

What business problems are you solving with the product? What benefits have you realized?

The business problem that I am solving is how to find very good leads across a multitude of smaller accounts in an efficient way. Advanced search has helped me and the reps I manage to do that.

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Sales Navigator review by <span>Erin V.</span>
Erin V.
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What do you like best?

I like the updates it posts when people move to new jobs, those are often the people I target, it is also very easy to see news going on at a company-for example if they were acquired by anyone, if they are in the news etc-gives an easy segway to give a reason for calling someone

What do you dislike?

The inmail messages used to be separate from the 30 in mails you receive each month, so I used to be 60 per month (30 in mail, 30 between groups) and now I only receive 30 total-there should be a benefit from belonging to a group

Recommendations to others considering the product

I would highly recommend using sales navigator if you are in the business of making new connections and keeping connected with them

What business problems are you solving with the product? What benefits have you realized?

Easy to get your product information out there to various people, also recently tried the point drive and love that I am able to view what people viewed on my presentation and for how long, etc

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Sales Navigator review by <span>Michael M.</span>
Michael M.
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Great, up-to-date information

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What do you like best?

As a marketer what I like most is knowing that the employment data is fresh/correct because people usually update it themselves - as opposed to acquiring list via conferences or other means in which the data goes stale over time because it's not refreshed. I also like the real-time updates on what your saved contacts/leads are doing. It gives a great excuse to reach out to them with pertinent information or gather sales intelligence.

What do you dislike?

Sales Navigator is not inexpensive and it would be good if access to more contacts would be possible. They do give you access to a decent amount, but I think it should be opened up even more.

Recommendations to others considering the product

I would take the time to go through and save a number of your "wish list" leads. It's great to see what they're doing, sharing, etc.

What business problems are you solving with the product? What benefits have you realized?

I use it get the latest up to date contact information and also to get real-time intelligence on the updates and Linked activity at key target accounts.

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Sales Navigator review by <span>Sundeep G.</span>
Sundeep G.
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What do you like best?

Linkedin Sales Navigator offers good insights into the prospects by offering their bio and it can give you access to an unlimited number of profiles if you are a 3rd-degree connection. The best thing about getting a Sales Navigator though is that there are no limits on the number of profiles you can browse through.

What do you dislike?

The number of InMails you get for the price you pay is absurd. InMails are way too less. Linkedin kind of leans more towards social selling which is kind of turn down.

Recommendations to others considering the product

Linkedin Sales Navigator has a trial account and it is free to use for 30days, please consider the cost of the product before going with it. Linkedin Sales Navigator is not enough if you are going to build a complete sales team and you need to have multiple products to do the job well.

What business problems are you solving with the product? What benefits have you realized?

Previously our sales team used to go after everyone and now the process is far smoother and effective.

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