ListenFirst Reviews

The ListenFirst platform has a lot of useful features for accessing all your social data in one place. It is an excellent resource for competitive benchmarking and industry rankings. We also use them for account services and the team is very helpful, easy to work with, and quick to respond to questions or requests.

The platform UI is not as intuitive as it could be, some functions are clunky. Once you know where to go for what though, it's not a problem.

We use ListenFirst to provide weekly social reporting for all our shows while they are in season. We also use the ListenFirst platform to collect data and report on our social marketing efforts, measuring our success KPIs, and competitive benchmarking and analysis.

LFM's approach to client-satisfaction with white-glove service, speed with inquiries/requests from the client side, broad breadth of global platforms covered in their custom dashboard, ability to tackle custom requests. I also like that within the dashboard we can understand not only our brand's performance but also in comparison to other brands in the fashion universe (the Story runner, etc).

This is outside of LFM's control, but I wish they captured all metrics on platforms as they are introduced (ex: IGTV views, engagements, etc) - that is more API dependent. As it relates to their dashboard, I would like the UX to be a bit more visual vs. text-heavy

Do it! While it is a self-service tool (which everyone wants), there is also a lot of ease and comfort I have as a client knowing I have a account team that is always available to help with custom requests or troubleshoot platform issues.

Value of social content performance for a global brand like ours over time. Benefits include: ability to pull historical data with one click, having a client-team that's readily available, etc.

When you know what you're doing, it's very user-friendly. When you know what you want, it's very easy to get the data. However, when you're digging for some stories there are so many different options that you don't know what's the best option/

I don't like that the filters don't seem to be in real-time. Many times we've had issues with the Day Of Air or First Run Air Date filters working. I understand that it is based on a third-party source, but it could use some work to make it more accurate.

We are using ListenFirst data to showcase how different programs within our media portfolio are performing across social platforms. We have been able to tell consistent #1 stories on Broadcast & Cable. We also use the Story Runner to help us craft stories for specific campaigns on our networks to show the benefits that partnering with us has on social activity.

ListenFrist is able to combine ease of use with incredible depth to create a platform that helps to shape content, analyze results and improve campaigns. All of that functionality combined with the hands on availability of their staff to answer questions and create detailed reports, it's like having extra members on our team.

Certain functionality and performance on the back end of the platform could be improved.

ListenFirst is a dream come true for social media managers. Not only does it provide all the baseline analytics you could ever need, their staff is ready to help you tell your story visually and through data, and the platform can produce robust and visually appealing reports with ease.

ListenFrist is able to provide clear campaign results we can share with clients that prove with data the value of social as well as keep non-branded content growing using benchmarking, social listening and other analytical tools.

We're very pleased to have used ListenFirst for our social tracking needs. It's very comprehensive and user-friendly - and cuts down our research time drastically!

It may be on our servers at work, but it can get very slow. I also think it would be super helpful to have video views calculated on the social page rundowns, instead of just clicking each video link to find the views. Last, I'd love to be able to include the current day in the date range when I'm looking up information.

I think our research that we pull has been consolidated both with information and time since working with ListenFirst. We're able to see info as soon as we log into the homepage that we ordinarily would have to sort through the week. And to see the information in ways that are easier to compare and contrast to glean more analysis.

I've worked with Nicole Yoon for over a year now and she has really become part of the team. She's done a great job with all of our complicated reporting (BBC vs BBCA) and presents weekly to the Marketing, Social, and Research teams.

There have been a few errors in how programming is coded in the industry portal - specifically genre/or first run. We often will filter on these specific buckets for a press claim and will manually do our own check.

We mainly use ListenFirst to track the health of fandom around our original programming. We'll start tracking 4 weeks pre-premiere so that we can see how buzz/awareness are pacing versus prior season.

I love that you can see clear follower insights for the content as well as the content engagement that the posts drive. The ability to find and identify top followers to use as brand advocates is a great feature as well.

Another feature that is great is the Story Runner and how you can compare engagement and brand measurement pre and post your campaign flight.

There isn't much that I dislike about the product at the moment.

I would recommend others considering ListenFirst to see the importance of campaign analysis, social engagement analysis, and an overall understanding of the industry.

To understand the marketplace and drive impact from learnings of campaign analysis/tracking

The team at ListenFirst truly feels like an extension of our in-house team. They are always punctual, cheerful, and a delight to work with.

Nothing! Honestly nothing, they're great.

I use ListenFirst for all of my internal reporting analytics and it's very easy to use. I love working closely with them to suggest additional features they might include in their dashboard, they love all feedback and our relationship really feels like a partnership.

I really appreciated having all the posts and their respective analytics on one screen for easy browsing access.

We were hoping ListenFirst could be integrated with Sprinklr, as we use that for all of our scheduling/posting. Some features, including campaign/series tagging weren't able to port over to ListenFirst, so we could know how certain campaigns were performing separately. Also, the one-day delay in analytics was often a bit too slow for what we needed.

The clear breakdown of analytics allows us to quickly see what's working organic vs. paid, and the viewing of multiple posts on one screen keeps it all in one place for easy access.

As a new user, I think the client support is really great. I also like seeing the different reports the insights group shares so we can get an idea of what the tool is capable of.

The user interface could be more intuitive. Also, small sample sizes make it difficult to cut data in different ways. Its difficult to make sense of all the different metrics and when to use what.

Having a go to source to help us benchmark the social buzz of our talent, programs, and campaigns against others. Analyzed the effectiveness of social media efforts.

Ability to look at performance of content across multiple social platforms, competitive analyses and paid campaign tracking.

Performance ranking on engagement rates outside of aggregate performance totals. Lack of depth in influencer analysis and follower analysis.

ListenFirst provides one of the best holistic views of social content performance. The ability to look at aggregate level performance across all platforms and also on a post / engagement level gives marketers a true understanding of performance and data driven insights to optimize going forward.

Understand the effectiveness of advertiser campaigns on NBCU social platforms. The power of social to drive incremental reach and engagement from our organization's IP and content.

That it's easy to maneuver, especially with our hundreds of pages ingested - but it's simple and easy to find what I need.

It's obviously harder to use with multiple languages in each page; it'd be great to be able to tag specific pieces of content, even if it's in different languages

Be specific with what you need and they can help implement

Tracking our territories' social health and insights

ListenFirst allows us to only use 1 platform for social analytics and listening. Prior to using ListenFirst we used multiple social vendors for different types of social insights. ListenFirst is a much more efficient way to access that same data.

Some of the data like demographics can't be exported.

We use ListenFirst for various business initiatives such as sales/marketing projects, social campaign analysis, and editorial analysis/benchmarking.

I like that the network reps are fast to respond, answer questions, and pull together decks regarding specific questions we have around a show.

Methodology seems strange for some metrics.

Very interesting metrics and there are a lot of ways to look at the data. However, it can be hard to interpret. Luckily the support teams are helpful.

We've appreciated being able to see Twitter conversation surrounding our shows, see Press hits that brought buzz to the shows, and see how it ranked up against our competitors.

The week over week audience growth and film content metrics.

I always want to get more granular which I know is tricky given the platforms used. So less of a dislike and more of something to work on!

Potential audiences for incremental reach, content insights for creative optimizations, messaging that is resonating to help deliver against the positioning of the film.

Ease of use, great customer support, excellent insights!

Limited availability of some data, lack of self service in some instances, inability to download data across platforms.

Identify your needs and KPIs to effectively partner with LF

Being able to easily track owned pages as well as keep an eye on the competitive landscape.