What do you like best?
LFM's approach to client-satisfaction with white-glove service, speed with inquiries/requests from the client side, broad breadth of global platforms covered in their custom dashboard, ability to tackle custom requests. I also like that within the dashboard we can understand not only our brand's performance but also in comparison to other brands in the fashion universe (the Story runner, etc).
What do you dislike?
This is outside of LFM's control, but I wish they captured all metrics on platforms as they are introduced (ex: IGTV views, engagements, etc) - that is more API dependent. As it relates to their dashboard, I would like the UX to be a bit more visual vs. text-heavy
Recommendations to others considering the product
Do it! While it is a self-service tool (which everyone wants), there is also a lot of ease and comfort I have as a client knowing I have a account team that is always available to help with custom requests or troubleshoot platform issues.
What business problems are you solving with the product? What benefits have you realized?
Value of social content performance for a global brand like ours over time. Benefits include: ability to pull historical data with one click, having a client-team that's readily available, etc.