What do you like best?
Listrak is my #1 go to digital marketing automation platform. Their contact, conversion, and message analytics are far superior to many other platforms I have used. Additionally, they provide automated features such as model acquisition & shopping cart abandonment. Their platform can be easily integrated into your website, which provides data & information prudent to connecting with your customers on more personal level. Lastly, Listrak offers convenient tools such as Coupon Manager ... which allows you to generate Barcodes & QR codes and returns the analytics on this feature.
What do you dislike?
There are very few aspects I dislike about Listrak, but one important tool that is inferior to its competition is their version of a Drag & Drop editor: Composer. Although it is a great step up from their previous WYSIWYG editor, Composer lacks many basic design tools that other digital marketing platforms offer. As email code/design is my forte, this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and outdated templates could be bothersome. Last, I also dislike that code cannot be imported, exported, or manually written while using Composer to design a campaign.
Recommendations to others considering the product
Great if you have a large database and are looking to increase customer engagement. Additionally, the various analytic systems available with Listrak are far superior too much of their competition. It's a plus if you can write code & design emails, because their Drag & Drop editor lacks full design capabilities in order to create interesting and unique campaigns.
What business problems are you solving with the product? What benefits have you realized?
The main problem I initially addressed was our lack of customer engagement & personalization in our past campaigns. Listrak provided tools that produced data to better understand our customer base. Features that track individuals buying trends or past purchases allowed me to curate automated campaigns that would suggest products specific to previous subscribers click or search history. Also, recognizing the customer by name and knowing the state they reside in helped boost our ability to connect with them on a more personal level. By doing so, this triggered benefits such as higher conversion rates and increase in customer satisfaction.