LiveIntent

(6)
3.8 out of 5 stars

LiveIntent will turn your email newsletters into a powerful revenue stream, only without all the usual hassle.

Work for LiveIntent?

Learning about LiveIntent?

We can help you find the solution that fits you best.

LiveIntent Reviews

Ask LiveIntent a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • For Category
  • Industry
Ratings
Company Size
User Role
For Category
Industry
Showing 6 LiveIntent reviews
LinkedIn Connections
LiveIntent review by User in Publishing
User in Publishing
Validated Reviewer
Verified Current User
Review Source

"Live Intent Review"

What do you like best?

How easy it is to grab the analytics (impressions/clicks/CTR) for each ad.

What do you dislike?

Placement ID feature is hard to match in Marketo. Other ads may be pulled in for some unknown reason, when in the past we haven't had an issue with remnant ads.

Recommendations to others considering the product

Teach those handling your account what the company goals are.

What business problems are you solving with the product? What benefits have you realized?

More accurately tracking ad impressions/clicks/CTR in our newsletters. When we were only hosting our ads through Marketo, we had to estimate the number of impressions, and obtaining the number of clicks took longer than it should have.

Sign in to G2 Crowd to see what your connections have to say about LiveIntent
LiveIntent review by <span>Sarah W.</span>
Sarah W.
Validated Reviewer
Verified Current User
Review Source

"LiveIntent - Banners galore!"

What do you like best?

The fact that you can set up multiple strategies within a campaign

What do you dislike?

The awkward wording of strategies v campaigns v IOs - it's not very cohesive to what's generally used in sales/ops

Recommendations to others considering the product

Excellent for Newsletters. Wonderful as an independent and addition to DFP.

What business problems are you solving with the product? What benefits have you realized?

It works wonders for making sure our newsletters are provided with the proper ads

What Other Digital Advertising solution do you use?

Thanks for letting us know!
LiveIntent review by User in Consumer Electronics
User in Consumer Electronics
Validated Reviewer
Review Source

"Surprisingly effective"

What do you like best?

• Great account management that gives good advice for running campaigns

• Robust options for targeting

• Efficiently hits CPAs; easy to measure these when using the right tracking links

What do you dislike?

• It can take awhile to see the channel's efficiency

• Algorithm sometimes serves creatives in what seems like a disparate way; complete knowledge of how the algorithm works is somestimes fuzzy

• Accounts are managed – no option to self-manage (at least not yet)

Recommendations to others considering the product

Take your account manager's advice. This isn't your run of the mill display ad network, and it'll behave a bit differently from what you might be used to. Be sure to add unique UTM parameters for all your campaigns – it'll be interesting to see which variables prove most efficient (CPC vs. CPM; desktop vs. mobile, etc).

What business problems are you solving with the product? What benefits have you realized?

LiveIntent has been great for engaging people in various points of the sales funnel. Sometimes the ads serve as a reminder about our product, whereas other times they serve as a discovery tool.

LiveIntent review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Great solution for targeted email newsletter ads"

What do you like best?

You don't pay for unopened emails like you do with most newsletter ad providers. They have a large set of premium publishers such as The New York Times, Washington Post, Tech Crunch, etc. The addition of 3rd party data allows for more precise targeting, and large format creatives increase the viewability and interaction rates with the brand. Live Intent has been successful across several clients and I would recommend it to others here.

What do you dislike?

I honestly like everything they do. It would be great to have some custom executions or native article integration, but that's not their core offer. What they do, they do well

Recommendations to others considering the product

Ask for the open rates of their competitors and look at the viewable CPM vs the amount the quote. I bet Live Intent will be the more cost-efficient option

What business problems are you solving with the product? What benefits have you realized?

Reaching business-minded consumers. The combination of good publishers and 3rd party data has yielded great results and much higher CTRs than traditional display media

LiveIntent review by User in Publishing
User in Publishing
Validated Reviewer
Review Source

"Great platform for scheduling ads to newsletters"

What do you like best?

Able to add in email lists for re-messaging

Setting up a campaign is pretty easy and only takes a few steps

What do you dislike?

Unable to effectively push our 1st party data to the platform for audience targeted strategies

Lack of detailed audience inventory

Not wholly effective in being able to traffic all use cases for our operations

No easy way to determine inventory for O&O newsletters or the network

Recommendations to others considering the product

easy platform to learn but may be limited if your local organization has various needs for scheduling to newsletters

What business problems are you solving with the product? What benefits have you realized?

Targeting ad campaigns to a newsletter environment, both for local O&O newsletters and on the exchange

LiveIntent review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Helpful service for email publishers"

What do you like best?

Liveintent has a great product that has helped us generate significant incremental revenue

What do you dislike?

Company is young and growing - lots of changing account reps

Recommendations to others considering the product

Onboarding takes a while

What business problems are you solving with the product? What benefits have you realized?

Direct monetization of email newsletter inventory

Kate from G2 Crowd

Learning about LiveIntent?

I can help.
* We monitor all LiveIntent reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.