Localytics

(13)
3.9 out of 5 stars

Localytics is a marketing and analytics platform for mobile and web apps. Localytics works with the world’s brands, helping them create great experiences for their customers and maximizing profitability, engagement, lifetime value, and loyalty.

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Localytics Features

User Identification
Geolocation

Identifies users locations.

Not enough data available

Demographics

Identifies user demographics like gender or age.

Not enough data available

User Segmentation

Enables the view of analytic data based on user segment.

Not enough data available

Analysis
Application Attribution

Tracks and identifies each time the application is installed

Not enough data available

Campaign Analysis

Measures impact and effectiveness of mobile marketing campaign

Not enough data available

Tracking & Reporting
User Path Tracking

Displays a users progress throughout specific paths in an application.

Not enough data available

User Activity History

Displays a users activity history.

Not enough data available

Crash Reporting

Provides information about why a crash occurred.

Not enough data available

Custom Event Tracking

Enables you to define custom events for analysis.

Not enough data available

Real-Time Insights

Provides real-time reports.

Not enough data available

Attribution

Measures user acquisition analytics.

Not enough data available

Dashboard

Provides a holistic summary of your data.

Not enough data available

Campaigns
Proximity Marketing

Collects data on mobile users to customize relevant campaigns

Not enough data available

Bulk Mobile Marketing

Provides templates for mass mobile marketing campaigns

n/a
Push Notifications

Pushes notifications or text messages to mobile devices

Not enough data available

Engagement
Coupons and Promotions

Sends out coupons and promotions to reward and entice mobile device users

Not enough data available

Platform
Optimization

Optimizes marketing campaigns for mobile devices

Not enough data available

Integrations - Mobile Marketing

Integrates advertising/campaigns into mobile applications, games, and mobile browsers

n/a
Internationalization

Facilitates global text message and mobile marketing campaigns

Not enough data available

Text Messaging
Bulk SMS

Provides templates for mass mobile messaging campaigns

Not enough data available

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Not enough data available

Metrics
Conversions

Track what proportion of users convert via a certain action.

82%
(Based on 5 reviews)
Sessions - Mobile App Analytics

Accurately measure total traffic and present data elegantly.

90%
(Based on 9 reviews)
Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length.

88%
(Based on 9 reviews)
Exit Tracking

Accurately determine where in the program people close the app.

79%
(Based on 8 reviews)
Events

Easily set up which user actions on your app should be recorded as events and accurately record them.

82%
(Based on 9 reviews)
Retention

Accurately measure bounce rate.

85%
(Based on 9 reviews)
Return

Track user return rates and related metrics.

87%
(Based on 8 reviews)
Funnels

See how many users proceed down a certain path to conversion.

79%
(Based on 8 reviews)
Reporting
Real-Time

Obtain live data for who is currently accessing your site.

70%
(Based on 6 reviews)
Trending

Report on how any user activity has changed over time.

81%
(Based on 8 reviews)
Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

89%
(Based on 8 reviews)
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

79%
(Based on 8 reviews)
Dashboards

Provides pre-built dashboards to aggregate and display data.

80%
(Based on 9 reviews)
Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

77%
(Based on 9 reviews)
Other
User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

76%
(Based on 7 reviews)
Load Time Monitoring

Track load times on different devices and operating systems.

91%
(Based on 5 reviews)
Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

80%
(Based on 6 reviews)
E-Commerce

Track revenue and transactions.

Not enough data available

Tracking
Standard Tracking

Software automatically tracks standard user actions.

72%
(Based on 7 reviews)
Tracking Flexibility

Able to set up custom variables to track any user activity on the site.

88%
(Based on 6 reviews)
Notifications and Alerts
In-App Notifications

Able to deploy a message to users while inside the app.

81%
(Based on 7 reviews)
System Notifications

Able to deploy push notifications that wake the device even when the app isn't running.

73%
(Based on 5 reviews)
Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

82%
(Based on 5 reviews)
Administration
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

65%
(Based on 6 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

78%
(Based on 6 reviews)
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

81%
(Based on 7 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

87%
(Based on 7 reviews)