What I like about this tool is that it offers with user insight as it helps track retention trends by cohort, uninstalling apps by users, discovers conversion drop off points in addition to identification of valuable users and also hold sessions and events for better understanding of app usage by users.
Furthermore, it helps prompt conversions, nurture new users, and offers real time engagement. Also, with push notifications which bring users back, and personalized messages, ads and campaigns, it ensures targeted results with old as well as new users, maximizing their input data to verify, modify, and understand the logistics better.
However, a small issue arises when you consider the frequency of push notifications user has to face. It might lead him to use blocking sites and firewalls which can hamper the data acquisition. This is the only drawback I can see this tool.
The most remarkable feature of Localytics is the finer details they pay attention to, which reaps rewards when we deal with app design and features and know exactly what users needs, likes and dislikes. The customized services and raw data can help a business grow through proper capitalization of resources.