LookBookHQ

LookBookHQ

(36)
4.5 out of 5 stars

LookBooks let B2B marketers tell complex stories to busy audiences simply & effectively.

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LookbookHQ review by <span>Loren R.</span>
Loren R.
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Fantastic

What do you like best?

The platform is the easiest app I've used to date. So intuitive, easy. Some bugs, but they're very responsive to feedback. So easy to add content and create experiences. They've thought of so many things with the settings.

Huge improvement for our users to binge content - and see all the metrics of time spent, number of assets viewed, etc.

Customer Success and Support teams are fantastic. Cory G, our Account Exec, was the best AE I've ever worked with.

What do you dislike?

Wish the UI of the user-facing experiences was a little slicker and more modern. Iframing is pretty basic technology and full-page reload is too bad.

Wish the UI in the platform of your list of Target or Recommend experiences was updated to make it easier to view/sort/search.

What business problems are you solving with the product? What benefits have you realized?

Number one was moving away from the gated landing page (or worse, the ungated thank you page) experience. Second was being able to measure real engagement and learn from that data about what is most relevant content. Third was being able to increase MQL velocity by allowing people to engage more deeply when ready. Only 1 quarter in so don't have full metrics to report yet. But no doubt we will see incredible results.

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LookbookHQ review by <span>Trevor R.</span>
Trevor R.
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Everything we hoped it would be...

What do you like best?

The content library is awesome! I love that we only have to input content one time and then that we can use it in all our LookBooks and (I think) see performance for that piece across all LookBooks! The 2.0 platform took some time to get used to but now that I am in it, I like it more. It's more robust and easier to use once you get into it. The new explore and website functionality looks promising and will help us take this tool from being a content amplification and demand gen tool to being something that can help all areas of our marketing department.

What do you dislike?

Some features aren't intuitive, we've struggled to get off the ground with the explore and website functionality. I think these will be really helpful once we figure them out and get them on our site. It would be nice to be able to click on a content piece and expand it to full page rather than only updating it in the small side panel.

What business problems are you solving with the product? What benefits have you realized?

Our company was struggling to drive engagement with our content. We worked really hard to drive people to our website and landing pages but struggled to get them to stay engaged and keep learning. I ran into LookBook and quickly got our team involved as something that might solve out issues. The team quickly got excited about the potential. About 6 months later we signed up and love the tool. We are seeing a HUGE increase in content consumption (binging) and its driving highly engaged leads into our funnel every day.

What Content Marketing solution do you use?

Thanks for letting us know!
LookbookHQ review by Administrator in Computer Software
Administrator in Computer Software
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The best asset delivery tool I've had to date

What do you like best?

It automates opening up the assets on a page together, regardless of the type, allowing the user to binge on all the content instead of taking extra clicks to find the next relevant piece.

What do you dislike?

We use it in an overlay, which on mobile can make some PDFs hard to read.

Recommendations to others considering the product

you need to determine whether the cost yearly is worth it depending on the volume of assets you need your customers and prospects to consume.

You also need to have a strategy in place for the buying cycle and how your assets fit into that. The pages that the lookbooks spawn from, what assets should go on those pages. What assets should be used in a nurture program after the initial download, etc.

If you don't have this in place, LBHQ will not magically solve anything.

What business problems are you solving with the product? What benefits have you realized?

It eliminated the need to build a thank you page with the asset download for each item. Streamline in LBHQ, it takes 3-4 fields to create each item, and then you can share the same form between the assets in a LB.

LookbookHQ review by <span>Susan S.</span>
Susan S.
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LookBook has changed the way we deliver content

What do you like best?

We love the way you can control the content experience you are giving the user, and we especially like the detailed analytics on the back end. It has helped us fine-tune many campaigns -- chuck the stuff no one likes, and beef up the stuff they respond to.

What do you dislike?

Some discrepancies in the way LookBook measures form fills compared to our system. Makes that data point hard to pin down.

What business problems are you solving with the product? What benefits have you realized?

We are making it faster and more efficient to stand up promo page type experiences by simply building clever LookBooks. PPC campaigns can be tailored and launched a lot faster than before.

LookbookHQ review by <span>David S.</span>
David S.
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LookBook supercharges content marketing

What do you like best?

If I had to pick a single thing, I'd say simplicity. LookBook makes it easy for marketers to build interactive content experiences that produce and move leads through the funnel.

What do you dislike?

This is a somewhat technical issue, but it would be great if users could transition content experiences down -- from intermediate to basic for example.

Recommendations to others considering the product

LookBook is most useful to teams that have access to plenty of content OR the means to procure content. The platform is very easy to use. In addition to demand gen, the platform is also useful for partner marketing and enablement.

What business problems are you solving with the product? What benefits have you realized?

We were interested in making it easier for prospects to consume content and move through the marketing funnel. LookBook has given us a platform for making marketing content more consumable. It is paying for itself by accelerating the lead nurturing process, so that prospects reach MQL status faster -- more than 2x that of leads generated by stand-alone assets.

LookbookHQ review by <span>Megan P.</span>
Megan P.
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Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Netflix for Content

What do you like best?

Easy-to-use interface, great customer support, integration with Pardot

What do you dislike?

Requires repetition of work, sometimes has render issues in certain browsers, can't render webinar (mp4 files)

Recommendations to others considering the product

They have some great things coming up on their roadmap that will help using the platform be even easier. Luckily we're not in this position, but if your website is controlled outside of Marketing and you want to get landing pages, reg pages, or microsites up fast, you can do it with LookBook. You can also use forms right out of your MAP so data is passed right over.

What business problems are you solving with the product? What benefits have you realized?

When we were rolling out our new topical email drip campaign strategy, we came across LookBookHQ and noticed that it complemented the initiative very well.

We took the content that was already running in our campaigns and created LookBook content experiences with it. We started using the intelligence around the content they consumed in LookBook to move them around the drip program in a more meaningful way. By using LookBook, we also started creating complementary pieces of content. Previously we'd create an eBook and maybe write a blog about it after posting it on our website. Now we're shifting to a model of creating an infographic, video, whitepaper and multiple blog posts to support that anchor asset. LookBook is really showing us the importance and effectiveness of this.

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