G2 Crowd builds the world's largest business commerce platform fueled by $100M in funding šŸš€
Looker

Looker

4.4
(319)
Optimized for quick response

Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers.

Work for Looker?

Learning about Looker?

We can help you find the solution that fits you best.

Looker Features

Reports

Reports Interface

Reports interface for standard and self-service reports is intuitive and easy to use.

88%
(Based on 154 reviews)

Steps to Answer

Requires a minimal number of steps/clicks to answer business question.

82%
(Based on 133 reviews)

Graphs and Charts

Offers a variety of attractive graph and chart formats.

79%
(Based on 155 reviews)

Score Cards

Score cards visually track KPI's.

78%
(Based on 78 reviews)

Dashboards

86%
(Based on 157 reviews)

Metrics

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

Not enough data available

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

90%
(Based on 6 reviews)

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

Not enough data available

Standard Event Tracking

Software automatically tracks standard user actions.

Not enough data available

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

Not enough data available

Retention

Accurately measure bounce rate.

88%
(Based on 5 reviews)

Return

Track user return rates and related metrics.

Not enough data available

Conversions

Track what proportion of users convert via a certain action.

94%
(Based on 5 reviews)

Funnels

See how many users proceed down a certain path to conversion.

90%
(Based on 6 reviews)

Reporting

Real-Time Reporting

Obtain live data for who is currently accessing your site.

88%
(Based on 9 reviews)

Trending

Report on how any user activity has changed over time.

n/a

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

89%
(Based on 8 reviews)

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

92%
(Based on 9 reviews)

Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

Not enough data available

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

Not enough data available

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

96%
(Based on 8 reviews)

Data Sourcing

Data Sourcing

Compiles data from a breadth of either internal or external sources.

95%
(Based on 12 reviews)

Exporting & Sharing Data

Enables user to communicate data by securely exporting and sharing it.

92%
(Based on 15 reviews)

Multi-Device Data Visualization

Allows users to view data visualizations on several devices.

86%
(Based on 10 reviews)

Interactive Dashboards

Dashboards which are customizable and interactive so that the user can view sales information in a way that fits his or her needs.

91%
(Based on 16 reviews)

Data Segmentation

Enables user to segment customer or prospect data in meaningful ways such as by industry or region.

85%
(Based on 13 reviews)

Operations

Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

85%
(Based on 17 reviews)

Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

90%
(Based on 23 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

Not enough data available

Site Search Reporting

Report on keywords used in internal searches.

Not enough data available

Load Time Monitoring

Track load times on different devices and systems.

Not enough data available

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

85%
(Based on 6 reviews)

E-Commerce

Track revenue and transactions.

Not enough data available

Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

Not enough data available

Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

Not enough data available

Predictive Analytics

Live Forecasting

Provides live customer data so that sales organizations forecasts stay current.

78%
(Based on 6 reviews)

Lead Scoring

Provides scores or rankings of each prospect based on the data provided.

Not enough data available

Opportunity Scoring

Provides insights to determine which deals already in the pipeline have the best chance of closing.

Not enough data available

Risk Analysis

Warns sales teams of accounts that may be at risk of being lost.

82%
(Based on 5 reviews)

Discovery

Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

88%
(Based on 22 reviews)

Customer Retention

Collects insight into customer preferences

87%
(Based on 17 reviews)

Sales Management

Live Pipeline Management

Updates every time a change is made enabling users to trace a deal through the pipeline.

81%
(Based on 8 reviews)

Sales Gamification

Enables competition between a sales team by providing things like challenges and scoreboards.

85%
(Based on 6 reviews)

Account-Based Analytics

Provides insightful data at the account level to arm salespeople with the most relevant information possible.

86%
(Based on 12 reviews)

Activity Tracking

Enables sales managers to stay on top of their team activities by providing visibility into customer communication.

91%
(Based on 8 reviews)

Campaign Activity

Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

89%
(Based on 20 reviews)

Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

91%
(Based on 27 reviews)

Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

86%
(Based on 16 reviews)

Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

85%
(Based on 15 reviews)

Self Service

Calculated Fields

Using formulas based on existing data elements, users can create and calculate new field values.

84%
(Based on 148 reviews)

Data Column Filtering

Business users have the ability to filter data in a report based on predefined or automodeled parameters.

89%
(Based on 148 reviews)

Data Discovery

Users can drill down and explore data to discover new insights.

87%
(Based on 141 reviews)

Search

Ability to search global data set to find and discover data.

79%
(Based on 137 reviews)

Collaboration / Workflow

Ability for users to share data and reports they have built within the BI tool and outside the tool through other collaboration platforms.

80%
(Based on 132 reviews)

Automodeling

Tool automatically suggests data types, schemas and hierarchies.

75%
(Based on 93 reviews)

Platform

Multichannel Tracking

Collects marketing campaign performance data across multiple channels

83%
(Based on 19 reviews)

Advanced Analytics

Predictive Analytics

Analyze current and historical trends to make predictions about future events.

73%
(Based on 36 reviews)

Data Visualization

Communicate complex information clearly and effectively through advanced graphical techniques.

81%
(Based on 143 reviews)

Big Data Services

Ability to handle large, complex, and/or siloed data sets.

80%
(Based on 85 reviews)

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

94%
(Based on 8 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

83%
(Based on 9 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

94%
(Based on 5 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

Not enough data available

Building Reports

Data Transformation

Converts data formats of source data into the format required for the reporting system without mistakes.

86%
(Based on 73 reviews)

Data Modeling

Ability to (re)structure data in a manner that allows extracting insights fast and accurate.

89%
(Based on 81 reviews)

WYSIWYG Report Design

Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get)

87%
(Based on 68 reviews)

Integration APIs

82%
(Based on 47 reviews)

Platform

Sandbox / Test Environments

81%
(Based on 64 reviews)

Mobile User Support

69%
(Based on 33 reviews)

Customization

80%
(Based on 69 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

82%
(Based on 84 reviews)

Internationalization

81%
(Based on 10 reviews)

Performance and Reliability

86%
(Based on 83 reviews)

Breadth of Partner Applications

79%
(Based on 40 reviews)

Data Updates

Historical Snapshots

Ability to track historical data.

85%
(Based on 23 reviews)

Real-Time Updating

Track metrics in real time with consistent and frequent updates.

80%
(Based on 29 reviews)

Email Reports

Receive email reports and notifications regarding metric.

85%
(Based on 32 reviews)
Looker
4.4
(319)