Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers.
I like the ease of use and the ability to share saved looks among coworkers.
I feel like custom dashboards are a missing element from the generic product offering. I would like to set up a page for every department leader that shows them relevant up-to-date information. There is an option to do this but it is far too complicated. When I reached out to looker for help I was surprised that they wanted to charge me so much to have someone help me set up these dashboards.
I'd recommend having one single employee spend the time and energy necessary to really understand the product and all of it's capabilities. I think we use looker for about 50-70% of it's capabilities. Since it is no longer one individual persons job, we often don't have the time to learn about further capabilities.
We use looker generally to access information for nearly all departments. KPI tracking, customer performance, sales and marketing effectiveness, detecting issues, and running reports.
Looker makes accessing customer and transactional data easy. From developing dashboards, charts and bespoke "Looks", our Marketing team were able to leverage insights about our customers, their purchasing history and trends with far greater easy than using BigQuery alone. Looker helped inform strategic decisions and business direction far more than we would have expected.
The ease at which a business user can navigate Looker is dependent on how well it has been set up by a technical expert. To add new dimensions or measures, or modify the way in which data is grouped, you will need to have technical support, which is often now always available.
Invest in training super users within each discipline. We employees who were highly skilled with marketing, operations, merchandising and engineering. Each faculty will have unique needs, so investing in a few specialists will help each department make the most of the tool.
Looker has helped us accurately report on current and historical sales performance, across multiple dimensions. We've been able to streamline our reporting processes. Specifically for marketing, we've gained a better understanding of our Customer LTV and identification of opportunity customer segments, as well as evaluate our highest performing acquisition channels. We also gained abetter understanding of the products customers were purchasing, which is a challenging task given we have a customisable product.
I like how Looker challenges me to push for more, dive deeper into the data and how easy to use it is. I really believe this is an amazing tool for data analytics and if you use it in a smart way it can help you improve your performance and business.
I don't like that sometimes there aren't enough variables to add to some looks and you have to request it to be done. I believe it would be more useful for the user to be able to implement any variable he wants.
Explore for yourself and never stop trying and learning. Looker is a great place to learn about every aspect of your business and space where you can improve your analytic skills.
I'm doing data analysis and it's helping me to perform better at my job. I've realised that looker has given me the tool to explore for myself and learn a lot, by making mistakes but making rights too.
Looker is a frictionless experience for end user's of varying technical background. In a very short time the user can be fully up to speed and gathering data, pulling reports for their various projects. There are many times that we've been able to use Looker to actively reinforce and validate an assumption a member of our team has had without calling upon anyone within our Data team to facilitate the discussion. Looker was easily accessed for the information.
It is hard for me to say. I know a lot of what I experience is going to be due to configuration and not necessarily a result of the product itself. That said, one thing I'm curious about would be the ability to access realtime data and see a query automatically update within a given dashboard. I feel as though this, as well, is going to be more of a configuration piece as opposed to a 'tool' specific dislike.
Right now our primary usage is going to be within the area of Business Intelligence and discovery. Through the usage in this way, we've been able to discover trends, research issues, and further validate assumptions that began to form.
Looker has allowed the entire team to be more data driven while no longer needing to directly rely on and take the time of those that are the 'keepers' of the data. We are now all able to intelligently make decisions based on data gleaned on an 'on demand' basis.
Looker's made it easy for our entire team to stay up-to-date on our most KPIs. It's charting software allows us to visualize data in many different ways and assemble dashboards that fill us in on what we need to know immediately.
It takes a bit of time to get up and running with Looker and LookML--it might require one or two members of your team to dedicate a significant amount of time to learn how to use Looker and own creating dashboards.
For a starter solution, Chart.io is pretty good. You will likely hit a point where it doesn't solve all your needs, though.
Before Looker, very few of our team members had access to how we were performing against KPIs and those folks would always be battered with questions around how the product was doing. Now, anyone can hop into Looker and answer those questions themselves, saving time and spreading insight.
I like that I can see the LookML for all measures as this allows me to verify that they care calculating things correctly. Many of our operating procedures are esoteric and it's helpful for me to be able to make sure that we are accurately representing the metrics.
Some navigational quirks that I haven't fully worked out. Example: Sometimes I'll be working in a Look and then realize that I want to save it but don't want to overwrite the existing Look, and I'm either not able to or have not yet figured out how to "Save As" in that scenario to save the modified Look as a new Look altogether.
Democratization of data. Even those that do not know SQL and other more advanced data science skills can put together simple to complex reports. Also, used for tracking business progress against KPI's for executive team.
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