Looker provides the way for companies with large data sets coming to be able to bring all the data to the employees to better understand the customer experience. For most companies every aspect of the company can benefit from insight into the data, but the data resources (data analysts) are not wide spread enough to be able to provide all of the analytical requests for all of the departments. Looker allows the entire company to be able to utilize the data platforms we have without a strain on the data analyst resources.
There are some limited functionality when it comes to the direct sql manipulation in the backend in conjunction with the sql derived tables. I would like more insight into all of the functionalities and how sql can be more easily manipulated for as much specificity as possible.
Funnel analysis, and retention are the main areas in which we can gain insights through looker