I love that it is very user friendly making it easy for a non-designer to navigate and create material. It has all of the basic needs of creating designs and is not as complicated as Adobe Indesign. I also love that it is an internet based program. Having a cloud storage system for my work and the ability to share and collaborate with other people reminds me of google drive.
Though I can see the value in this program to the average person that isn't trained in graphic design, I do prefer the expansive capabilities that the Adobe suite offers and Lucidpress is limited to. A couple things I miss having is a pen tool and masking tool. If those were incorporated I would give Lucid press a 10. In order for me to be able to solely use Lucidpress without any other program, I would have to have a pen tool, masking tool, and photo editing tools.
I am using it and becoming familiar with it because my company would like all branches to be on the same operating system and this is the best platform for us to collaborate on for people trained and untrained in the Adode Suite. So what I would recommend is this:
If you are well versed in other more advanced programs such as the Adobe Suite, you may find a few draw backs and isn't meant for you.
If you are well versed in other more advanced programs but need to collaborate with others who are not, this is a great platform (though the uploading of Indesign files needs to be fixed)
If you have no training in advanced programs than this is a perfect program for you to be able to use and create marketing materials (more marketing based designs, not artistic designs -- not recommended for artistic design purposes)
I have been creating illustrative and inspirational posters, advertisements for print and social media, brochures, for internal paperwork documents to spice up the look, and I have even to simply resize/crop and image.