What hippo video can do best is about tracking your video ads performance, it can perform some basic video editing online without the need of additional software install, which is pretty cool for quick status update video a like.
Can easily add call to action form or lead magnet form on top of your video.
Can directly share my video work on facebook and keep track of its performance from within hippo.
It was not meant to be a video editor/creator, if you need robus video effect, you will need to use other tools to create your fx offline and upload to hippo.
Cannot customize the lead generation form much, example, I just want 1 field to ask for viewer email address in my opt-in form, hippo doesn't allow me, I will need to go with 3 fields: firstname, lastname and email.
My pro subscription only allow 200GB/month bandwidth, which is pretty low, big -1 here.
Qquite small number of interaction available, quite surprise hippo video has no integration with Zapier. regarding auto-responder, it can only integrate with MailChimp, thus i cannot integrate hippo with my email auto-responder, another minus here.
Easily upload video, perform basic enhancement, directly share to multiple social network and keep track of its stat in central place.