Lytics enables you to know your customers and have meaningful conversations, in the channels they prefer, using the tools you already have. With Lytics, marketers can focus on strategy, planning and tactics instead of execution details. Rather than relying on complex rules and segments to determine what should go to which people, Lytics automates decisioning for who should get what, when and where through online machine learning powered behavioral analysis and content affinity. Robust customer profiles are kept up to date in real-time through live connections to all your existing marketing tools.
Lytics is the only Customer Data Platform to marry unified data with real-time ML-powered orchestration, automating decisioning for who should get what, when and where. Lytics is also the only platform that handles identity resolution and profile storage with a flexible graph database. Lytics is built for marketers, to be managed by marketers, allowing them to focus on strategy, planning and experiences instead of execution details.