Lytics

Lytics

3.6
(32)

All Your Customer Data. Together.

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Showing 32 Lytics reviews
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Lytics review by Emily R.
Emily R.
Validated Reviewer
Verified Current User
Review Source

"Great system to link all audience platforms"

What do you like best?

Being able to pull data in from multiple platforms and see both our known and unknown audience at the same time. Being able to have Lytics tie content topics to our webpages is also very helpful!

What do you dislike?

Unable to take a group of audience and understand what content/topics they are most interested. A lot of time we get specific populations of individuals we want more engagement information around but are currently unable to do so. Would love to be able to create an audience in Lytics and then see what their top affinity topics are.

What business problems are you solving with the product? What benefits have you realized?

Creating audience segments for clients to target in cross functional engagement (Social Media, email, banner ads, etc). Additionally using to understand what topics our known and unknown users are consuming.

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Lytics review by Internal Consultant
Internal Consultant
Validated Reviewer
Verified Current User
Review Source

"Long Painful process that has not yet completed"

What do you like best?

The idea of what Lytics can do though I have not seen that in action yet since we still have not completed the integration. We began that process in October and it's April now.

What do you dislike?

The lack of responsiveness. Emails go unanswered for days. The service goes down affecting our sites' performance and there is no warning at all. Our account rep takes weeks to investigate and does not get back to us unless we hound him.

Recommendations to others considering the product

Consider another vendor unless you can dedicate a person on your team to hound Lytics continually. Even then, you may not get anywhere, as we found out.

What business problems are you solving with the product? What benefits have you realized?

We had hoped to use Lytics to target audiences based on their content preferences and serve ads, modal windows and otherwise expose content they would be interested in. But as I said, we've been trying to finish the integration so we can do this but it drags on without end due to lack of responsiveness. We've been trying to integrate all our systems since October. It's mid-April. That's just unacceptable.

What Customer Data Platform (CDP) solution do you use?

Thanks for letting us know!
Lytics review by Allison H.
Allison H.
Validated Reviewer
Verified Current User
Review Source

"I am the main user and driver of lytics for our company"

What do you like best?

Segmenting, audiences, how fast you can make a modal and see results with little to no design experience.

What do you dislike?

DATA OVERLOAD. Can get confusing. It's overwhelming to decide what to use all of the data for and what campaign to start first.

Recommendations to others considering the product

Take the time. Don't expect ROI right away. Let the data compile and then start using. Implement the low hanging fruit first, get accustomed and then go from there.

What business problems are you solving with the product? What benefits have you realized?

Segmenting. Showing people multiple offers based on their interests of content and also what products they have in our organization.

Lytics review by Administrator in Publishing
Administrator in Publishing
Validated Reviewer
Verified Current User
Review Source

"Great experience - lots of data to learn from "

What do you like best?

Good platform, great team w/ excellent service/Support. The data we are collecting with the platform is extremely rich, and has been telling us a lot about how users interact with our site and content.

What do you dislike?

some features could be more robust, however the lytics team does take our feedback to improve the product. They are very agile and able to help us focus on specific product improvements taht help solve our business needs.

What business problems are you solving with the product? What benefits have you realized?

We onbaaorded Lytics to enhance personalization for users and properly messaging our audiences. We've also begun using lytics in our audience development and ad delivery to aid in performance, and further the value we're extracting from the platform.

Lytics review by User
User
Validated Reviewer
Review Source

"Difficult to grasp at first, but it is an incredibly powerful tool with seemingly endless possibilit"

What do you like best?

I like that you can see info on a user by user basis. You can see the pages they've visited, their LTV, and create csvs of these people for your sales team to contact.

What do you dislike?

I think it's a bit too difficult to connect to Google AdWords. I wish it was as simple as connecting it to Yahoo Gemini. I also think that when a company purchases Lytics, they shouldn't just have over the phone trainings, someone should come to the office instead. I couldn't learn Lytics at first and once i was shown in person, i was able to easily implement things.

What business problems are you solving with the product? What benefits have you realized?

We used to have to request email lists from another department every time we wanted to update them in Facebook, Google, etc. The fact that lytics does this automatically is great. Also, we had a subpar system in place for remarketing to people based on the pages/ topics they visited on our website. we can now do that easily. Remarketing on ad networks like Facebook, AdWords, Gemini used to be a pain, but with Lytics it's much easier and the possibilities seem endless. I also love that we can create lists based on LTV of a customer.

Lytics review by Bill H.
Bill H.
Validated Reviewer
Review Source

"Why I use Lytics"

What do you like best?

The thing I like about lytics is that I can see all customer data at once without having to have a million tabs open on my computer. The interface is really nice, and it is difficult to get lost while using it.

What do you dislike?

Some services are not on lytics, so if you use certain things, lytics may not be helpful for you.

Recommendations to others considering the product

If you use multiple services for customer data, Lytics is a must.

What business problems are you solving with the product? What benefits have you realized?

The data for my customers is spread out on many different services. With Lytics, I see it all at once and it makes it so easy to piece together information.

Lytics review by User
User
Validated Reviewer
Review Source

"We use lytics across marketing in our entire organization"

What do you like best?

the ability to collect massive amounts of data, and deploy that to execute targeted marketing campaigns

What do you dislike?

For non-technical marketers, it can be challenging to fully understand how to utilize all the layers of data, and dimensions that lytics makes available

Recommendations to others considering the product

Lytics is a great piece of software, and with the right team in place can make a massive impact on your business. One thing lytics is not, is an off the shelf piece of software that a marketer alone could use with ease. Im my opinion, successful implementation would require a development team to implement and manage the nuts and bolts of software, to enable the marketers to leverage the powerful features available.

What business problems are you solving with the product? What benefits have you realized?

understanding out customers, improving targeting on our ad campagins, improving targeting on our website ads, improving delivery and targeting of our emails, generating look-alike audiences

Lytics review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Lytics - Mixed Reviews"

What do you like best?

Simplicity; ease-of-use in terms of dashboard.

What do you dislike?

Getting identities to "known" status takes more effort than we had originally expected; managing Lytics tags for the large number of sites we have has also required a lot more effort than we expected; we had to develop a Wordpress plugin to facilitate the upgrade to the new version of the tags, and also to pass in custom keys/values. Wish more of this were out-of-the-box functionality.

Recommendations to others considering the product

Understand that you may need to do some development work of your own to get the most benefit.

What business problems are you solving with the product? What benefits have you realized?

Not really part of my role at our company.

Lytics review by User
User
Validated Reviewer
Review Source

"A very powerful tool "

What do you like best?

All of the audiences we are able to tap into for marketing campaigns. The power to retarget users and target non subscribres is amazing. I also enjoy the ablity to pull audiences based on their life time value. So far we have utilized a content affinity in one of our recent campaigns and found it to be a success. I like that the tpol updates audiences automatically.

What do you dislike?

It's not the most user friendly tool I've ever used. I think creating audiences is a little difficult. I also wish there was a place with video instructions on how to utlize the tool to it's full ability.

Recommendations to others considering the product

I would recommend this tool to anyone who is on a marketing team

What business problems are you solving with the product? What benefits have you realized?

It has allowed us to target organic users twith a specific content affinity

Lytics review by Administrator in Information Services
Administrator in Information Services
Validated Reviewer
Verified Current User
Review Source

"Lytics is Powerful, Work Still Needed"

What do you like best?

The ability to segment our users into different groups based on behavior or demographics, or any other variables you can define, is impressive.

What do you dislike?

The reporting doesn't always fit our needs, and is sometimes not delivering data that has full integrity at this juncture. This is an area for significant improvement, but it is one that Lytics appears to be committed to ensuring.

What business problems are you solving with the product? What benefits have you realized?

We're able to target members specifically based on their behavior, and then retarget them accordingly. It allows us to think about new product offerings specific to the targeting capabilities.

Lytics review by User
User
Validated Reviewer
Verified Current User
Review Source

"Meghan's review"

What do you like best?

I think the UI is fairly easy to navigate and intuitive.

What do you dislike?

It sometimes takes FOREVER for audiences to load, to create audiences, and for CSV files to be sent to me.

Recommendations to others considering the product

We liked it so much we recommended that our our centralized team implement it across all of our subsidiaries.

What business problems are you solving with the product? What benefits have you realized?

We're able to create look-a-like audiences for display advertising using Lytics data. We're able to easy integrate these audiences into Facebook. We also use Lytics for if/then campaigns on our website and to send suppression files of buyers to our email affiliates.

Lytics review by Mamta C.
Mamta C.
Validated Reviewer
Review Source

"Great customer service. Customisable product"

What do you like best?

Lytics is for Tech companies who'ed like to customise the product to stand in tune with the internal systems.

They've provided great customer support

What do you dislike?

Takes a bit of time to understand the underlying data structures.

Data availability was a bit of an issue (delays) in earlier days.

Recommendations to others considering the product

if you do not want to spend time and resources building internal tools /databases big data handling and stuff

What business problems are you solving with the product? What benefits have you realized?

Cust 360 solution to get complete view of customer for omnichannel and relevant and timely marketing communications.

Lytics review by User
User
Validated Reviewer
Review Source

"Lytics for Marketers"

What do you like best?

I love the ability to target web ads by behavior across our multiple channels and especially made use of various target keywords. Felt the functionality is very easy to implement/use.

What do you dislike?

I feel that there is not as much flexibility with adding creative elements to modules and would have like to be able to select placement on a specific area of the site rather than having to select by article pages.

What business problems are you solving with the product? What benefits have you realized?

We do struggle with placements as various teams are implementing modules at a given time in addition to prestitial ads, dynamic reg forms, etc. running through our CMS system. This is not always optimal for user experience.

Lytics review by Internal Consultant
Internal Consultant
Validated Reviewer
Review Source

"A platform with huge potential"

What do you like best?

The ability to tie together your customer data, distill potential behaviour patterns and content affinity and to subsequently build out meaningful segments.

What do you dislike?

The system is very back end oriented. The UX/UI needs to be expanded to follow a marketers use case. For instance a visual journey explorer would be a huge benefit. Also a trigger enabled journey builder would allow much quicker and easier way to leverage the raw power of the platform.

What business problems are you solving with the product? What benefits have you realized?

Understand better our 1) customer segments and 2) journeys as well as 3) custom ad targeting. We've seen benefits in in 1 and 3 but are struggling with 2.

Lytics review by Consultant
Consultant
Validated Reviewer
Review Source

"Understanding your audience better"

What do you like best?

I like the fact that it allows us to gain better insights into what our audience are interested in. The fact that these audiences can then be used for targeting across different platforms is also valuable.

What do you dislike?

I think we still need more buy in from our media agencies to enable us to get better value from it.

Recommendations to others considering the product

Well worth considering.

What business problems are you solving with the product? What benefits have you realized?

It enables us to create a permanent record of our customers and website visitors. This is helpful for us giving us a better understanding of who we will have most success in targeting going forward.

Lytics review by User
User
Validated Reviewer
Verified Current User
Review Source

"Revolutionizing the way we engage with our audience"

What do you like best?

Custom segments- targeting audiences via email and through modules

What do you dislike?

Unable to add custom field to email lead forms

Recommendations to others considering the product

A great option for those considering automation and wanting to engage with audience on a more granular leel

What business problems are you solving with the product? What benefits have you realized?

Offering more personalized content to audience based upon content affinities

Lytics review by Administrator
Administrator
Validated Reviewer
Review Source

"Game Changer"

What do you like best?

We have been able to drastically change how we target content and marketing materials through audiences based upon affinity. Our response rate, as well as our customer experience, have been greatly improved.

What do you dislike?

There are a few integrations that weren't available out-of-the-box, but we were able to have these addressed by the Lytics team in a timely manner.

Recommendations to others considering the product

An amazing level of insight with the product and an incredible team at Lytics that provide top-notch support.

What business problems are you solving with the product? What benefits have you realized?

Targeting

Audience Creation

Customer insight

Lytics review by User
User
Validated Reviewer
Verified Current User
Review Source

"good program for our business"

What do you like best?

The ability to dive deeper into our audience and build look alike models for our targets that are more niche

What do you dislike?

can sometimes be confusing to use and how to build out the segments

What business problems are you solving with the product? What benefits have you realized?

understanding our active users and how they interact with our content

Lytics review by User
User
Validated Reviewer
Verified Current User
Review Source

"Very confusing but worth the effort"

What do you like best?

Its very useful to present content to a customer for which they have a high affinity.

What do you dislike?

Difficult and time consuming to customize.

What business problems are you solving with the product? What benefits have you realized?

Being able to identify returning visitors and present that with the right message at the right time. This is leading to greater engagement.

Lytics review by User in Publishing
User in Publishing
Validated Reviewer
Verified Current User
Review Source

"So far so good. Lytics was just interegrated at my company. "

What do you like best?

All the possibilities with tracking, metrics and marketing. I especially like the real time calculations of counts while building lists.

What do you dislike?

Taking a little while for me to learn everything.

What business problems are you solving with the product? What benefits have you realized?

Additional tracking and metrics as well as a better omnipresence for marketing.

Lytics review by User
User
Validated Reviewer
Verified Current User
Review Source

"Limited email expertise"

What do you like best?

Lytics is a powerful tool to aid cross channel marketing.

What do you dislike?

The tool has limited functionality for email marketing and it has been a slow integration into our ESP.

What business problems are you solving with the product? What benefits have you realized?

Cross channel marketing, customer stitching, email segmentation, targeted marketing, personalized content/communications.

Lytics review by User
User
Validated Reviewer
Verified Current User
Review Source

"Fast learning"

What do you like best?

Instantaneity, user-friendly and clarity

What do you dislike?

SegmentML need to be built from scratch.

Recommendations to others considering the product

Optimise your RLSA activity with Lytics, identify high value audiences and clearly organise your lists to test.

What business problems are you solving with the product? What benefits have you realized?

Targeting high-value audiences that have not converted yet. CPA reduced

Lytics review by Agency
Agency
Validated Reviewer
Review Source

"Massively powerful tool with a great team behind it"

What do you like best?

Dealing with the lytics team has been great they offer help every step of the way.

What do you dislike?

With such a powerful tool it can be difficult sometimes to know where to start. The software helps with this by providing some easy to use tools like popups etc. But some more guidance or tutorials would help.

What business problems are you solving with the product? What benefits have you realized?

We help clients to implement customer data platforms and leverage insights into their customers behaviours and preferences.

Lytics review by Sean D.
Sean D.
Validated Reviewer
Review Source

"lytics has helped me make my company money"

What do you like best?

Personalization capabilities, I can target different segments with different messages

What do you dislike?

can't customize enough, a lot of my pop up ads are too basic

What business problems are you solving with the product? What benefits have you realized?

Great for targeting specific people with personalized messaging

Lytics review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Good for basic usage"

What do you like best?

the pop ups that come out of the screen when going to the website

What do you dislike?

not a ton of advanced or customized features

What business problems are you solving with the product? What benefits have you realized?

alerts and targeting certain audience types

Lytics review by User
User
Validated Reviewer
Verified Current User
Review Source

"Implementation problems; plenty of promise"

What do you like best?

Simple UI, machine-learning algos very interesting.

What do you dislike?

Really slow and difficult to get the tool implemented. No real a/b testing capabilities.

What business problems are you solving with the product? What benefits have you realized?

Great with stitching together profiles from different platforms.

Lytics review by User in Publishing
User in Publishing
Validated Reviewer
Verified Current User
Review Source

"Lytics Review"

What do you like best?

Ability to target segments and pull extremely targeted users via these segments.

What do you dislike?

Lack of personalization features ie via interactive images.

What business problems are you solving with the product? What benefits have you realized?

Retargeting website visitors

Lytics review by Grant P.
Grant P.
Validated Reviewer
Review Source

"Still figuring it out"

What do you like best?

So many built in integrations and customisations

What do you dislike?

Technical implementation has been challenging

What business problems are you solving with the product? What benefits have you realized?

More custom targeting. Good scale. Better FB lookalikes.

Lytics review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Implemented Lytics to enable A/B testing"

What do you like best?

The cool can be added through a limited amount of code or through a tag manager

What do you dislike?

It's not as seamless as building the same features within a platform

What business problems are you solving with the product? What benefits have you realized?

We're using it to perform A/B tests

Lytics review by User
User
Validated Reviewer
Review Source

"Good Segmentation Engine"

What do you like best?

Lytics user profile has complex attributes in the user profile

What do you dislike?

The product has performance issues at scale

Recommendations to others considering the product

Its a good product with a ton of features

What business problems are you solving with the product? What benefits have you realized?

User targeting through appropriate segmentation

Lytics review by Administrator
Administrator
Validated Reviewer
Review Source

"Can be frustrating to use "

What do you like best?

The targeting could be great, if undertood

What do you dislike?

Modal design changes are not easy, with practically everything needing to use custom css.

Recommendations to others considering the product

Design of modals is limited

What business problems are you solving with the product? What benefits have you realized?

Trying to upsell customers

Lytics review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Engineer"

What do you like best?

Can handle event volume and has a good Segmentation engine with complex data types

What do you dislike?

Lots of outages in the system, false triggers for enrollments

What business problems are you solving with the product? What benefits have you realized?

User segmentation for engagement and marketing

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