What do you like best?
I like that you can see info on a user by user basis. You can see the pages they've visited, their LTV, and create csvs of these people for your sales team to contact.
What do you dislike?
I think it's a bit too difficult to connect to Google AdWords. I wish it was as simple as connecting it to Yahoo Gemini. I also think that when a company purchases Lytics, they shouldn't just have over the phone trainings, someone should come to the office instead. I couldn't learn Lytics at first and once i was shown in person, i was able to easily implement things.
What business problems are you solving with the product? What benefits have you realized?
We used to have to request email lists from another department every time we wanted to update them in Facebook, Google, etc. The fact that lytics does this automatically is great. Also, we had a subpar system in place for remarketing to people based on the pages/ topics they visited on our website. we can now do that easily. Remarketing on ad networks like Facebook, AdWords, Gemini used to be a pain, but with Lytics it's much easier and the possibilities seem endless. I also love that we can create lists based on LTV of a customer.