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Mailchimp

4.3
(7,896)

Mailchimp helps you design and share campaigns across multiple email and ad channels, integrate with services you already use, and track your results. It's like your own personal publishing platform.

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Mailchimp Features

Email Marketing

Email and Mobile Preview

Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.

90%
(Based on 5,993 reviews)

Manage Email Lists

List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.

85%
(Based on 6,081 reviews)

High-Volume Sending

Ability to send thousands of unique, personalized emails per second.

88%
(Based on 5,372 reviews)

Building and Personalizing Emails

89%
(Based on 6,104 reviews)

Sending Outbound Emails

91%
(Based on 6,030 reviews)

Manage Email Deliverability

87%
(Based on 5,764 reviews)

Automated Email Responses

86%
(Based on 4,362 reviews)

Social Functionality

Social Functionality

Product functionality for social advertising.

89%
(Based on 264 reviews)

Variation Testing

A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

86%
(Based on 98 reviews)

Conversion Goal

Able to set any user action as the conversion goal of the test.

86%
(Based on 103 reviews)

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

87%
(Based on 114 reviews)

Confidence Level

Able to view or adjust the necessary confidence level of your test.

88%
(Based on 107 reviews)

Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

86%
(Based on 72 reviews)

Split URL Testing

Split web traffic to a page between two different URLs.

85%
(Based on 73 reviews)

Reporting & Analytics

A/B Testing

Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.

84%
(Based on 3,264 reviews)

Basic Reporting

87%
(Based on 5,332 reviews)

Build

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

90%
(Based on 91 reviews)

Landing Pages

Build landing pages for user entry into the site.

91%
(Based on 130 reviews)

Platform

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

89%
(Based on 2,477 reviews)

Internationalization

85%
(Based on 1,683 reviews)

Performance and Reliability

90%
(Based on 2,659 reviews)

Reporting

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

87%
(Based on 119 reviews)

Reports and Dashboards

Access pre-built and custom reports and dashboards.

90%
(Based on 134 reviews)

Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

90%
(Based on 128 reviews)

Personalization

Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

90%
(Based on 116 reviews)

Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

88%
(Based on 106 reviews)

Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

87%
(Based on 94 reviews)

Campaign Management

Campaign Dashboard

Overview of all media purchases and campaigns in a single interface.

89%
(Based on 282 reviews)

Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

88%
(Based on 266 reviews)

Reach

Amount and quality of inventory partner sites on which ads can be placed.

86%
(Based on 264 reviews)

Bulk Editing

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

85%
(Based on 236 reviews)

Batch Uploading

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

87%
(Based on 241 reviews)

Brand Safety

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

89%
(Based on 228 reviews)

Fraud Protection

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

86%
(Based on 192 reviews)

Frequency Capping

Allows marketer to set a limit on how many times a consumer sees their ad.

85%
(Based on 183 reviews)

Budget Pacing

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

85%
(Based on 180 reviews)

Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

87%
(Based on 244 reviews)

Rich Media Capabilties

Supports rich media display and video ads that involve user interaction.

88%
(Based on 232 reviews)

In-Page Analytics

Click Reporting

View percentage and total click rates for any link on a page.

91%
(Based on 121 reviews)

Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

87%
(Based on 84 reviews)

Session Replays

Replay videos of user's interactions with your site.

88%
(Based on 80 reviews)

Targeting

Targeting

Able to target desired audiences based on demographics and behavior variables.

91%
(Based on 238 reviews)

Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

88%
(Based on 212 reviews)

Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

88%
(Based on 195 reviews)

Contextual Targeting

Able to match the marketer's ad with specific content on a site or page.

87%
(Based on 186 reviews)

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

90%
(Based on 118 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

91%
(Based on 122 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

90%
(Based on 100 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

86%
(Based on 80 reviews)

Integration

Data Import & Export Tools

86%
(Based on 2,363 reviews)

Integration APIs

85%
(Based on 1,639 reviews)

Breadth of Partner Applications

85%
(Based on 1,508 reviews)

Platform

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

86%
(Based on 206 reviews)

Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators.

88%
(Based on 239 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

89%
(Based on 251 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

91%
(Based on 273 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations.

88%
(Based on 199 reviews)

Customization

Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.

88%
(Based on 260 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

87%
(Based on 245 reviews)

Internationalization

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

87%
(Based on 198 reviews)

Notifications

Alerts marketer of the performance of particular campaigns.

90%
(Based on 256 reviews)
Mailchimp
4.3
(7,896)