MailChimp

(6217)
4.3 out of 5 stars

MailChimp helps you design and share campaigns across multiple email and ad channels, integrate with services you already use, and track your results. It's like your own personal publishing platform.

Work for MailChimp?
Bronto leader  emailmarket  2x

Learning about MailChimp?

We can help you find the solution that fits you best.

MailChimp Features

Email Marketing
Email and Mobile Preview

Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.

90%
(Based on 4830 reviews)
Manage Email Lists

List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.

84%
(Based on 4902 reviews)
High-Volume Sending

Ability to send thousands of unique, personalized emails per second.

88%
(Based on 4290 reviews)
Building and Personalizing Emails

89%
(Based on 4916 reviews)
Sending Outbound Emails

91%
(Based on 4866 reviews)
Manage Email Deliverability

87%
(Based on 4644 reviews)
Automated Email Responses

86%
(Based on 3478 reviews)
Social Functionality
Social Functionality

Product functionality for social advertising.

Not enough data available

Variation Testing
A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

Not enough data available

Conversion Goal

Able to set any user action as the conversion goal of the test.

Not enough data available

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

Not enough data available

Confidence Level

Able to view or adjust the necessary confidence level of your test.

Not enough data available

Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Not enough data available

Split URL Testing

Split web traffic to a page between two different URLs.

Not enough data available

Reporting & Analytics
A/B Testing

Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.

84%
(Based on 2613 reviews)
Basic Reporting

87%
(Based on 4333 reviews)
Build
WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

Not enough data available

Landing Pages

Build landing pages for user entry into the site.

Not enough data available

Platform
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

88%
(Based on 1989 reviews)
Internationalization

85%
(Based on 1326 reviews)
Performance and Reliability

91%
(Based on 2145 reviews)
Reporting
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Not enough data available

Reports and Dashboards

Access pre-built and custom reports and dashboards.

Not enough data available

Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

Not enough data available

Personalization
Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

Not enough data available

Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

Not enough data available

Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

Not enough data available

Campaign Management
Campaign Dashboard

Overview of all media purchases and campaigns in a single interface.

Not enough data available

Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

Not enough data available

Reach

Amount and quality of inventory partner sites on which ads can be placed.

Not enough data available

Bulk Editing

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Not enough data available

Batch Uploading

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Not enough data available

Brand Safety

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Not enough data available

Fraud Protection

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Not enough data available

Frequency Capping

Allows marketer to set a limit on how many times a consumer sees their ad.

Not enough data available

Budget Pacing

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Not enough data available

Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

Not enough data available

Rich Media Capabilties

Supports rich media display and video ads that involve user interaction.

Not enough data available

In-Page Analytics
Click Reporting

View percentage and total click rates for any link on a page.

Not enough data available

Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

Not enough data available

Session Replays

Replay videos of user's interactions with your site.

Not enough data available

Targeting
Targeting

Able to target desired audiences based on demographics and behavior variables.

Not enough data available

Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

Not enough data available

Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Not enough data available

Contextual Targeting

Able to match the marketer's ad with specific content on a site or page.

Not enough data available

Administration
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Not enough data available

QA Testing

Able to test that event and variable setup are reporting data accurately.

Not enough data available

Integration
Data Import & Export Tools

87%
(Based on 1906 reviews)
Integration APIs

86%
(Based on 1309 reviews)
Breadth of Partner Applications

85%
(Based on 1208 reviews)
Platform
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Not enough data available

Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators.

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Not enough data available

Enterprise Scalability

Provides features to allow scaling for large organizations.

Not enough data available

Customization

Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.

Not enough data available

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Not enough data available

Internationalization

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Not enough data available

Notifications

Alerts marketer of the performance of particular campaigns.

Not enough data available

MailChimp
(6217)