MailChimp

(6212)
4.3 out of 5 stars

MailChimp helps you design and share campaigns across multiple email and ad channels, integrate with services you already use, and track your results. It's like your own personal publishing platform.

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MailChimp review by <span>Sara R.</span>
Sara R.
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Easy newsletter marketing

What do you like best?

Mailchimp is easy and has a lot of features to make your communications look very professional. They make it very easy and straightforward to produce a really great looking newsletter without knowing much about it. I am computer savvy but was able to explain how to use it to a few folks who aren't so great with computers and they were able to pick it up.

What do you dislike?

I dislike the pricing structure for paid versions - it doesn't make sense to me. I am using the free version currently, as I don't have that large a mail list. There are also additional features that only the paid version can access, though I definitely understand that. Also, if you make a mistake and need to send out an updated communication, you must wait 24 hours. I had a situation where I made a mistake in a newsletter. I couldn't even schedule the correction until the following day because of this restriction.

Recommendations to others considering the product

GDPR compliant. Lots of FAQ's in the support area though to get live support you have to be signed up for one of the paid accounts. Also, if you don't have a paid account, you cannot send more than 1 email per 24 hours. I had to send out a correction once, and had to wait a full day to do it as I couldn't even schedule it for the following day.

What business problems are you solving with the product? What benefits have you realized?

MailChimp helps me send out amazing professional looking newsletters and deals to my clients, which helps me increase my bookings, and therefore increase my income! You can change format, colors, design, font, add videos, links, buttons, it is completely customizable and easy.

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MailChimp review by <span>John K.</span>
John K.
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Not A Bad Freebie

What do you like best?

MailChimp is a great choice if your contact list is small (2000 subscribers) and/or you don't want to pay for a full-service subscription. Offering their service for free is a great way to feel out the platform and see if it is the correct fit for your business needs. Even the free version offers analytics that are worth their weight in gold if used correctly.

What do you dislike?

The price is fairly steep once you need to send email contacts to more than 2000 subscribers. However, the ROI can offset this if the user's email campaign is set up and executed correctly. This is a proven method to reach customers but if your operation is on a limited budget the monthly price can put you in a pinch.

Recommendations to others considering the product

As mentioned, if you have a client base that is less than 2000, MailChimp is a great alternative to paying for a high priced version and/or using standard email. You can upload your contacts to the site and tailor each of them to fit into a particular market segment, allowing you to target your customers more directly.

What business problems are you solving with the product? What benefits have you realized?

We are able to directly reach out to our customers using MailChimp, offering them updates, services, surveys, etc. MailChimp provides an easy platform to communicate to existing customers and keeping constant contact with them.

What Email Marketing solution do you use?

Thanks for letting us know!
MailChimp review by <span>Kari M.</span>
Kari M.
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MailChimp Makes HTML Emails Easy

What do you like best?

Hand-coding html emails, and making them pretty, is a BEAR! Especially when just about every email client displays HTML coded emails differently. MailChimp makes it absurdly easy to design beautiful email templates that display almost identically across all email clients.

What do you dislike?

There is an upcharge to do what is called a "litmus test" which shows you a preview of what your email will look like across common email clients... this is pretty standard though and honestly not as expensive as if you were to try to find an outside litmus test program. THere also is an upcharge for setting up automated emails, but once again, well worth the cost.

Recommendations to others considering the product

Definitely keep your lists organized!!!

What business problems are you solving with the product? What benefits have you realized?

MailChimp gives you full reports on analytics stats on opens, link clicks, best engagement time and more. It's helped us figure out when the best day and time to send out our emails in order to get the most engagement. We also are able to send preview emails to internal users as well as clients and get feedback directly in the email editor.

MailChimp review by <span>Anna-Elyse S.</span>
Anna-Elyse S.
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Great for small to large businesses with varying levels of skill.

What do you like best?

Really easy to use. Great for businesses that have no email coding experience and they can still develop great emails, all the way up to businesses with full teams devoted to email marketing.

What do you dislike?

Would like to be able to upload my own business fonts. Would like to be able to manage list uploads and exports and segmenting without having the highest authority level as we are often asked to troubleshoot and check on set-up and segmentations which clients often get concerned giving us access to the other features of the Manager role.

Mailchimp is very sensitive to deliverability, which is part of what makes it great, but also part of what makes it a difficult tool for new brands to use to grow their list at a cost-effective rate. Our company gets top-of-the-funnel leads for clients, whereas Mailchimp really wants middle-of-the-funnel or more qualified leads. Their customer support doesn't really care about your past relationship with them. The moment a Mailchimp user gets a high unsubscribe rate or spam-reporting Mailchimp immediately demands the brand to delete ALL of the emails regardless of their engagement. I worked with a brand that had to delete all 20,000 of their subscribers because they had 1 person file a direct complaint against the brand, which cost the company so much they ended up switching ESPs when Mailchimp refused the budge.

I hate that you can't send one email campaign to multiple lists. And Mailchimp does not have a simple way to segment current subscribers from multiple lists into one Master List other than exporting all the contacts and adding the original list name as a Merge Tag (like the partnership that drove those emails or marketing campaign that sparked their sign-up). It makes more sense to segment, but often we get clients after they've started with the Multi-List strategy and it is more a headache than it is worth to restructure the CSVs to create one Master List.

Recommendations to others considering the product

Mailchimp is best for small-mid size businesses getting started on growing their business. It is relatively easy to figure out, and provides very understandable analytics. I think of it as a great internship to the world of Email Marketing, where brands can test what works best for them and then as they scale and grow to develop a larger email marketing budget they can invest in a more advanced platform.

What business problems are you solving with the product? What benefits have you realized?

Our clients use our services for list growth, and then Mailchimp to nurture those new leads into conversions.

It is great that Mailchimp can scale to the skills and needs of the clients from little email marketing expertise to entire teams devoted to coding and content writing.

MailChimp review by <span>Luz Elena M.</span>
Luz Elena M.
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Una Herramienta Útil Para Compartir tus Contenidos

What do you like best?

MailChimp provee un servicio muy eficiente y útil.

Sin duda lo mejor es tener la posibilidad de crear campañas via e-mail desde cero, teniendo la oportunidad de diseñarla a corde a las caracteristicas que se deseeny posteriormente poder compartir el trabajo con clientes y seguidores, ademas poder monitorear la campaña es una opción muy destacada de esta plataforma.

What do you dislike?

Aunque es amigable con los nuevos amigos, si tienes una agenda de contactos amplia, tendrás que pagar si deseas realizar campañas que superen los 2000 integrantes.

Recommendations to others considering the product

Si estas buscando una herramienta que te ayude a gestionar tus contactos via e-mail y poder monitorear y compartir información variada de forma masiva, MailChimp es lo que buscas. Una plataforma que te brinda un servicio de gestión vía correo electrónico, puedes crear campañas desde cero y compartir con la cantidad de personas que desees. Mailchimp es un sitio lleno de propuestas que te motiva a compartir tus contenidos de la forma mas creativa posible.

What business problems are you solving with the product? What benefits have you realized?

Es una herramienta que facilita el contacto directo con clientes, proveedores y amigos, con unos pocos click podrás enviar una información consistente a tus contactos sin invertir mucho tiempo o dinero. Es muy fácil hacer promoción a tus propuestas mediante MailChimp, ya que es una plataforma intuitiva que te ayuda en el proceso de realización de la campaña paso a paso, para mi es un plus poder monitorear la campaña y todo esto sin necesidad de pagar, aunque si deseas más amplitud para tu agenda, lo mejor es comprar uno de los planes que MailChimp te ofrece.

MailChimp review by <span>Christine Stella P.</span>
Christine Stella P.
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So close to perfect

What do you like best?

I like the data crunching capabilities of MailChimp - when used properly are definitely capable of pinpointing so much about how our community is interfacing with our work as described in news letters and advertisements.

What do you dislike?

There is something about the drafting process that feels wonky - its clear that though we pay for the service there are a few specifications that I have mastered yet which will clearly work for who we are as an entity and the way we use the product. There are times we use our emails to communicate with classes of our participants and they do not receive the communications we send. While we use MailChimp for marketing it is serving that purpose fine.

Recommendations to others considering the product

Absolutely be aware that they have no phone based customer service and that can be a frustrating component of the set up and ease of use with this product.

What business problems are you solving with the product? What benefits have you realized?

We solve some exposure issues and communicate clearly about our work using different lists for different audiences and provide organization updates.

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MailChimp
(6212)