What do you like best?
I love the A/B testing. It was really helpful for us in our last email blast. We were able to send out 3 versions of the same newsletter (using different content headers) to a select portion of our audience, and then based on the analytics, we chose the best/most opened header to send the blast to the remaining majority. So, the A/B testing is super useful. I also like that I can save templates. It makes it easy to just plug content into a familiar template and send it on its way.
What do you dislike?
If you DO use A/B testing, it wants you to know what your 2 - 3 headers and preview text are before you've created the newsletter. So...that can be annoying if you're like me and get your inspiration from the content once it's plugged in. I usually just put space savers in there and go back and change it later. Also - and maybe this is just me - I sometimes have a hard time finding the specific analytics I'm looking for from a completed campaign. That part of the page isn't as intuitive.
Recommendations to others considering the product
I really recommend testing out the A/B feature. It's really useful. Also, take advantage of the fact that you can create "sub lists" of your audience - we have lists of active teachers, librarians, tech specialists, etc. so we can send targeted stuff at JUST that audience.
What business problems are you solving with the product? What benefits have you realized?
We use it primarily to send newsletters to the teachers who use our writing platform. This allows us to send them updates, blast new content, send seasonally appropriate stuff, etc.