What do you like best?
I've been using Mailchimp for the last 10 years and it is definitely the go-to email marketing tool. There may be other email software that is better for specific use-cases, but for the businesses I've worked with (media, local business), Mailchimp is untouchable.
The best elements of Mailchimp are:
- Nice clean email templates with a sufficient of control of styling, makes it easy to output good looking emails with minimal effort
- Clean dashboard makes it easy to navigate
- EVERYTHING in the world connects to Mailchimp... (Shopify, Clickfunnels, OptinMonster, etc.) and oftentimes, Mailchimp may be the only email integration.
- Fun branding... hip UI
- New "Tag" feature makes it easy to organize sub-lists.
What do you dislike?
I think the biggest limitations around Mailchimp would be the way they handle subscribers and lists separately. For example, I could be subscribed to list A and list B, so I count as 2 contact records in the account. In this sense, the list is the primary unit of organization and subscribers are added to lists.
Compare this to ActiveCampaign where the subscriber is the main unit of organization, and a subscriber can belong to many lists -- but they still count as a single subscriber. I find this system to be much more effective in organizing large lists.
Beyond this, Mailchimp didn't have user-tagging until recently so it was always difficult to extract sub-lists of users from larger Lists.
The two other areas that I always use to evaluate whether Mailchimp is the right fit for a project:
- Automation - Mailchimp doesn't have as strong automation features as other products like ActiveCampaign. Their automated email flow is very linear and doesn't have as much flexibility forking users based on actions, tags, etc.
- Template flexibility - the Mailchimp email builder requires you to choose your layout (1 column, 2 column, 3 column, etc) upfront so it can be difficult to change the layout after the fact. Other email builders have a true drag-n-drop functionality where you can adjust from 1 column to 2 or 3 columns on the fly - which means you don't have to restart your designs when you want to tweak content layout.
Recommendations to others considering the product
If you don't need complex automations and deep user segmenting, I'd definitely consider MailChimp as the best option for most businesses needing a bulk email solution.
What business problems are you solving with the product? What benefits have you realized?
Mailchimp is a very solid bulk email marketing provider that is both powerful enough for large businesses like the Clover Letter, and simple enough for smaller businesses to be able to get started in an afternoon.