Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
(Based on 28 reviews)
Able to customize the unsubscribe templates, handler, and tracking.
(Based on 52 reviews)
Able to segment transactional emails based on their purpose.
(Based on 44 reviews)
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
(Based on 102 reviews)
Alerts administrator whenever a pre-set event occurs.
(Based on 83 reviews)
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
(Based on 88 reviews)
Event Tracking API
API used to track the status of emails.
(Based on 72 reviews)
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
(Based on 106 reviews)
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
(Based on 50 reviews)
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
(Based on 80 reviews)
Able to send emails from multiple domains.
Ability to use a dedicated IP for deliverability.
Availability and quality of documentation for API, code library, implementation, and set up.
(Based on 109 reviews)
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
(Based on 104 reviews)
Provides features and infrastructure to allow scaling for large organizations.
(Based on 66 reviews)
Performance and Reliability
Emails are consistently received and software performs reliably.
(Based on 111 reviews)