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MailUp

3.3
(25)

The Email & SMS Delivery Solution

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MailUp Features

Administration

Template Creation

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

75%
(Based on 12 reviews)

Preset Template Availability

Quantity and quality of preset email templates for administrators to construct their own emails.

66%
(Based on 8 reviews)

Custom Unsubscribe

Able to customize the unsubscribe templates, handler, and tracking.

67%
(Based on 10 reviews)

Email Segmentation

Able to segment transactional emails based on their purpose.

69%
(Based on 11 reviews)

Detailed Server Logs

Detailed logs for tracking and debugging mail server activity.

72%
(Based on 8 reviews)

Notifications

Alerts administrator whenever a pre-set event occurs.

61%
(Based on 10 reviews)

Diagnosis

IP Address

IP address quality analysis.

Not enough data available

Domains

Sending domain quality analysis.

Not enough data available

Content

Email content analysis.

Not enough data available

Policy Compliance

Determing email and domain compliance with policies such as DMARC.

Not enough data available

Integrations

Webhooks

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

60%
(Based on 6 reviews)

Event Tracking API

API used to track the status of emails.

72%
(Based on 8 reviews)

Mail Send API

API used to send emails (e.g. Web API, SMTP API)

72%
(Based on 9 reviews)

Spam Filter Testing

Testing to ensure emails do not go to recipient's spam folder.

77%
(Based on 9 reviews)

Analysis

Application Attribution

Tracks and identifies each time the application is installed

Not enough data available

Campaign Analysis

Measures impact and effectiveness of mobile marketing campaign

Not enough data available

Tracking

Open Rate

Tracking open rate across recipients.

Not enough data available

Time to Open

Tracking time between delivery and open.

Not enough data available

Alerts

Notifications related to placement and opening.

Not enough data available

Processing Time

Measuring of delivery latency/processing time.

Not enough data available

Placement

Tracking which folder email appears in.

Not enough data available

Platform

Custom Tracking Domain

Ability to define a custom domain from which emails are sent.

73%
(Based on 6 reviews)

Multiple Domains

Able to send emails from multiple domains.

67%
(Based on 6 reviews)

Dedicated IP

Ability to use a dedicated IP for deliverability.

78%
(Based on 6 reviews)

Documentation

Availability and quality of documentation for API, code library, implementation, and set up.

55%
(Based on 8 reviews)

Sender Reputation Management

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

73%
(Based on 9 reviews)

Tracking & Reporting

Tracks emails sent and delivery rates and compiles them into standard reports.

76%
(Based on 10 reviews)

Enterprise Scalability

Provides features and infrastructure to allow scaling for large organizations.

70%
(Based on 7 reviews)

Performance and Reliability

Emails are consistently received and software performs reliably.

81%
(Based on 10 reviews)

Campaigns

Proximity Marketing

Collects data on mobile users to customize relevant campaigns

Not enough data available

Bulk Mobile Marketing

Provides templates for mass mobile marketing campaigns

n/a

Push Notifications

Pushes notifications or text messages to mobile devices

n/a

Reporting

Campaign Performance

Measuring overall campaign performance across recipients.

Not enough data available

Domain Reputation

Measuring overall reputation related to specific sending domains.

Not enough data available

Brand Reputation

Measuring overall reputation of brand based on all email activity.

Not enough data available

Blacklist and Whitelist

Tracking recipient tagging of domains for blacklists and whitelists.

Not enough data available

Engagement

Coupons and Promotions

Sends out coupons and promotions to reward and entice mobile device users

Not enough data available

Platform

Optimization

Optimizes marketing campaigns for mobile devices

Not enough data available

Integrations - Mobile Marketing

Integrates advertising/campaigns into mobile applications, games, and mobile browsers

n/a

Internationalization

Facilitates global text message and mobile marketing campaigns

Not enough data available

Text Messaging

Bulk SMS

Provides templates for mass mobile messaging campaigns

Not enough data available

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Not enough data available