MailUp

(24)
3.4 out of 5 stars

The Email & SMS Delivery Solution

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MailUp Features

Administration
Template Creation

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

77%
(Based on 11 reviews)
Preset Template Availability

Quantity and quality of preset email templates for administrators to construct their own emails.

66%
(Based on 8 reviews)
Custom Unsubscribe

Able to customize the unsubscribe templates, handler, and tracking.

72%
(Based on 9 reviews)
Email Segmentation

Able to segment transactional emails based on their purpose.

70%
(Based on 10 reviews)
Detailed Server Logs

Detailed logs for tracking and debugging mail server activity.

70%
(Based on 7 reviews)
Notifications

Alerts administrator whenever a pre-set event occurs.

61%
(Based on 10 reviews)
Integrations
Webhooks

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

60%
(Based on 6 reviews)
Event Tracking API

API used to track the status of emails.

72%
(Based on 8 reviews)
Mail Send API

API used to send emails (e.g. Web API, SMTP API)

72%
(Based on 9 reviews)
Spam Filter Testing

Testing to ensure emails do not go to recipient's spam folder.

77%
(Based on 9 reviews)
Analysis
Application Attribution

Tracks and identifies each time the application is installed

Not enough data available

Campaign Analysis

Measures impact and effectiveness of mobile marketing campaign

Not enough data available

Platform
Custom Tracking Domain

Ability to define a custom domain from which emails are sent.

73%
(Based on 6 reviews)
Multiple Domains

Able to send emails from multiple domains.

67%
(Based on 6 reviews)
Dedicated IP

Ability to use a dedicated IP for deliverability.

78%
(Based on 6 reviews)
Documentation

Availability and quality of documentation for API, code library, implementation, and set up.

55%
(Based on 8 reviews)
Sender Reputation Management

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

73%
(Based on 9 reviews)
Tracking & Reporting

Tracks emails sent and delivery rates and compiles them into standard reports.

76%
(Based on 10 reviews)
Enterprise Scalability

Provides features and infrastructure to allow scaling for large organizations.

70%
(Based on 7 reviews)
Performance and Reliability

Emails are consistently received and software performs reliably.

81%
(Based on 10 reviews)
Campaigns
Proximity Marketing

Collects data on mobile users to customize relevant campaigns

Not enough data available

Bulk Mobile Marketing

Provides templates for mass mobile marketing campaigns

n/a
Push Notifications

Pushes notifications or text messages to mobile devices

n/a
Engagement
Coupons and Promotions

Sends out coupons and promotions to reward and entice mobile device users

Not enough data available

Platform
Optimization

Optimizes marketing campaigns for mobile devices

Not enough data available

Integrations - Mobile Marketing

Integrates advertising/campaigns into mobile applications, games, and mobile browsers

n/a
Internationalization

Facilitates global text message and mobile marketing campaigns

Not enough data available

Text Messaging
Bulk SMS

Provides templates for mass mobile messaging campaigns

Not enough data available

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Not enough data available