What do you like best?
This tool is essentially free to utilize on the internet and does a great job of showing data in real time. From hovering my mouse over a certain user, I can automatically see what their follower/following ratio is, whether they're a popular or verified account, and if they're active users or dormant. This helped me clear up my follower/following ratio greatly. Specifically helping me identify Twitter users who were not following me back...I could narrow it down from there and see who is verified, popular and ultimately...least engaged. I am a huge fan of this tool.
What do you dislike?
The filtering system for this tool can be a bit tricky to navigate, as it's not as intuitive as it visually appears to be. I had to be careful a few times to not unfollow people who were already following me back, simply because I was confused on how the filtering of users system worked on this site. I could also do without the pop-ups that come to light in the top center of the page once logged in and connected to my Twitter account.
Recommendations to others considering the product
I would recommend this tool to others who are laser focused on increasing their KLOUT score (social media impact based on what their audience does to the content a brand shares). So this means that such things as favorites, retweets and mentions are very critical in engagement. If pulling data or extracting into an Excel file from ManageFlitter were possible....I think that'd be a great idea. That way a user can take the raw data and manipulate it to show what they need to see. Data always tells a story.
What business problems are you solving with the product? What benefits have you realized?
The goal is to always have a healthy conversion on Twitter based on followers/following. If you are following less than the amount of people who are following you, then you are safe to "follow" about 2001 users. If the scenario were opposite, a Twitter user is capped at following 2001 users until their ratio equals out and their followers number becomes the larger of the two. This ManageFlitter tool has helped me identify my audience into groups of inactive, verified, popular, engaging and least engaging so I can make informed decisions when decision who to unfollow.