Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
(Based on 42 reviews)
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
(Based on 32 reviews)
Able to customize the unsubscribe templates, handler, and tracking.
Able to segment transactional emails based on their purpose.
(Based on 35 reviews)
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
(Based on 44 reviews)
Alerts administrator whenever a pre-set event occurs.
(Based on 39 reviews)
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
Event Tracking API
API used to track the status of emails.
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
(Based on 52 reviews)
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
Able to send emails from multiple domains.
Ability to use a dedicated IP for deliverability.
(Based on 23 reviews)
Availability and quality of documentation for API, code library, implementation, and set up.
(Based on 51 reviews)
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
(Based on 45 reviews)
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
Provides features and infrastructure to allow scaling for large organizations.
Performance and Reliability
Emails are consistently received and software performs reliably.