Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
(Based on 43 reviews)
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
(Based on 33 reviews)
Able to customize the unsubscribe templates, handler, and tracking.
Able to segment transactional emails based on their purpose.
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
Alerts administrator whenever a pre-set event occurs.
(Based on 40 reviews)
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
(Based on 39 reviews)
Event Tracking API
API used to track the status of emails.
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
(Based on 53 reviews)
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
Able to send emails from multiple domains.
Ability to use a dedicated IP for deliverability.
(Based on 23 reviews)
Availability and quality of documentation for API, code library, implementation, and set up.
(Based on 52 reviews)
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
(Based on 56 reviews)
Provides features and infrastructure to allow scaling for large organizations.
(Based on 38 reviews)
Performance and Reliability
Emails are consistently received and software performs reliably.
(Based on 55 reviews)