Mapp Digital

3.5
(20)

Our all-in-one platform, Mapp Cloud, helps B2C brands understand and act on real-time customer behavior; orchestrate, personalize, and automate cross-channel engagements; and acquire new customers with our sophisticated DMP. Built on top of our own CDP, Mapp enables customer-centric marketing.

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Mapp Digital Features

Email Marketing

Automated Email Responses

Set up automated nurturing emails based on events, online activities, and lead scores

76%
(Based on 7 reviews)

Building and Personalizing Emails

Create and design emails with an editor; manage templates; personalize dynamically

85%
(Based on 7 reviews)

Sending Outbound Emails

Create targeted lists, schedule and manage bulk email sending.

85%
(Based on 8 reviews)

Manage Email Deliverability

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

81%
(Based on 8 reviews)

Online Marketing

Mobile Optimized

Support mobile-optimized emails, online forms, and landing pages.

76%
(Based on 5 reviews)

A/B Testing

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

73%
(Based on 5 reviews)

Dynamic Content

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

70%
(Based on 5 reviews)

Landing Pages and Forms

Build dustomized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information

68%
(Based on 8 reviews)

Search Tracking and Optimization

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

67%
(Based on 5 reviews)

Data Integration

1st-Party Data Integration

Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.

Not enough data available

2nd-Party Data Integration

Allows user to combine first party data collected with additional first party data of strategic partners.

Not enough data available

3rd-Party Data Integration

Breadth of standard integrations to third-party data providers.

Not enough data available

Offline Data Integration

Able to easily integrate data from offline sources.

Not enough data available

Mobile Data Integration

Able to easily integrate mobile data within the DMP platform.

Not enough data available

Data Export Tools

Able to extract data from the DMP in bulk through a structured file.

Not enough data available

Lead Management

CRM Lead Integration

Sync lead, contact, account, and opportunity information with your CRM system.

n/a

Automated Alerts and Tasks

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

88%
(Based on 6 reviews)

Online Behavior Tracking

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

85%
(Based on 6 reviews)

Lead Nurturing

Automate ?drip marketing? campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

73%
(Based on 5 reviews)

Lead Scoring and Grading

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

n/a

Segmentation

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

83%
(Based on 8 reviews)

Data Quality Management

Data quality consists of deduplication, cleansing, and appending your marketing database.

70%
(Based on 6 reviews)

Marketing Lead Database

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

76%
(Based on 7 reviews)

Data Analysis & Optimization

Audience Segmentation

Ease of segmenting user profiles into groups.

Not enough data available

Recommendations

Analyzes data to find and recommend the highest value customer segmentations.

Not enough data available

Standard Dashboards

Provides pre-built dashboards to aggregate and display data.

Not enough data available

Custom Reports

Allows users to easily build customized reports and dashboards.

Not enough data available

Campaign Management

Budgeting

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

80%
(Based on 6 reviews)

Calendaring

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

73%
(Based on 6 reviews)

Event / Webinar Marketing

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Not enough data available

Program Management

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

82%
(Based on 6 reviews)

Platform

Data Permissions

Able to set data permissions for strategic partners.

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Not enough data available

Enterprise Scalability

Provides features to allow scaling for large organizations.

Not enough data available

Internationalization

Enables users to use the DMP in multiple languages.

Not enough data available

Social

Social Ads

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

67%
(Based on 5 reviews)

Social Sharing

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

65%
(Based on 6 reviews)

Social Campaigns

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

70%
(Based on 5 reviews)

Social Engagement

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

67%
(Based on 6 reviews)

Social Listening

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

70%
(Based on 5 reviews)

Reporting & Analytics

Basic Reporting

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

78%
(Based on 10 reviews)

Revenue Analytics

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

62%
(Based on 9 reviews)

ROI Analytics

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

67%
(Based on 10 reviews)

Web Analytics

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity..

67%
(Based on 9 reviews)

SEO / Keyword Analytics

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

60%
(Based on 9 reviews)

Platform

Sandbox / Test Environments

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

67%
(Based on 6 reviews)

Customization

System provides sufficient customization to meet business requirements

52%
(Based on 5 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

63%
(Based on 6 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

67%
(Based on 6 reviews)

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

58%
(Based on 6 reviews)

Output Document Generation

Allows adminstrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

67%
(Based on 5 reviews)

Integration

Data Import & Export Tools

Ability to input, modify and extract data from the application in bulk through a structured file.

70%
(Based on 5 reviews)

Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

70%
(Based on 5 reviews)

Breadth of Partner Applications

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Not enough data available