Mapp Digital

3.5
(20)

Our all-in-one platform, Mapp Cloud, helps B2C brands understand and act on real-time customer behavior; orchestrate, personalize, and automate cross-channel engagements; and acquire new customers with our sophisticated DMP. Built on top of our own CDP, Mapp enables customer-centric marketing.

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Showing 21 Mapp reviews
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Mapp review by Bich T.
Bich T.
Validated Reviewer
Review Source

"Nice Data Management"

What do you like best?

One of the best thing about Teradata is the need of "Big data" management, since handle and adjust enormous of data is not easy. Teradata has well index and accurate data in real time, you can edit in bulk with a few of clicks, since they have an easy to understand workflow and user guide.

What do you dislike?

Updates sometimes come with unstable and error for some function. And, even though I said they have an understandable guideline, It still take a time to learn and apply the system.

One more thing, cost is high for small business, really need to consider about this.

Recommendations to others considering the product

Highly recommended for big advertising company, which is running many campaigns at a same time, and need real time data.

Not recommended for small business, since cost is high

What business problems are you solving with the product? What benefits have you realized?

Handle real time and many data from our running marketing campaign, and ability to track our customer status to optimize what is best for them.

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Mapp review by User in Insurance
User in Insurance
Validated Reviewer
Verified Current User
Review Source

"User-Friendly Workflow Tool"

What do you like best?

I really like how simple Teradata is to use. Compared to tools I've used in the past, such as Workamajig, it's very clean and easy to navigate.

What do you dislike?

I don't like that the "save" and "close" buttons are so close together because if you accidentally close the task before you meant to, the whole activity has to be restarted.

Recommendations to others considering the product

As a mid-sized company (roughly 1,000 employees), Teradata makes workflow management work with relatively few flaws. If you simply want to manage tasks among your employees in a way that each department can easily understand, this tool is for you.

What business problems are you solving with the product? What benefits have you realized?

We use this program as a task-management workflow tool. It keeps everything very simple, organized and easy to reach our deadlines.

What Marketing Automation solution do you use?

Thanks for letting us know!
Mapp review by Consultant in Marketing and Advertising
Consultant in Marketing and Advertising
Validated Reviewer
Review Source

"Comprehensive coverage of marketing automation process"

What do you like best?

One of the things I have liked best about Teradata Integrated Marketing Management is the back-end knowledgebase behind the software. Activities are connected to Workflows, and Workflows are connected to Tasks, and everything that is performed in the application can be reported on both from the interface and the back-end. The campaign functionality is also very reliable.

What do you dislike?

Sometimes the releases come out with bugs in them that affect other areas of the application that were previously working. If more attention could be paid to code quality, it would have a good effect on customer satisfaction.

Recommendations to others considering the product

Make sure you have mapped out the requirements for what you currently do in marketing with what you want to do in the future before making a purchase of any marketing automation system. Teradata IMM has a complete vision but make sure you know what the functionality is and how it maps to your needs before making a purchase. Also make sure that your IT and marketing staff are ready to participate in the implementation/support of the tool and the ongoing use of it. Engagement of the company and support of the software is very important to your continued success with any marketing automation suite, including Teradata IMM.

What business problems are you solving with the product? What benefits have you realized?

in my consulting work I have used Integrated Marketing Management to run campaigns, handle invoices, and construct workflows. It is very good at automating repeatable processes. Previous to using Aprimo Marketing Operations (Teradata) I had to do data selection manually, and had only limited email marketing functionality.

Mapp review by Dan M.
Dan M.
Validated Reviewer
Review Source

"Great Product"

What do you like best?

This product has very good ease of use that makes it a favorite of our workers

What do you dislike?

I can't think of anything I dislike about it

What business problems are you solving with the product? What benefits have you realized?

The main benefit of this has helped our businesses with marketing and stream lining our process

Mapp review by User in Hospital & Health Care
User in Hospital & Health Care
Validated Reviewer
Review Source

"Connections Made Easy"

What do you like best?

I enjoy how simple it is to connect with customers and potential customers. Marketing efforts have been simplified.

What do you dislike?

At this current time I have no complaints. I guess just keep up with the improvement of being even more user friendly.

What business problems are you solving with the product? What benefits have you realized?

I have been able to reach out to more people in a more simplified manner with this software. I have been able to tackle more than one project at once with ease.

Mapp review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"All in one solution"

What do you like best?

Even with the bulk of functionality in this tool the learning curve is not very steep. Getting up and running can be done in a matter of weeks

What do you dislike?

The documentation on all the tools could use more details to help understand the novel features that can be setup

Recommendations to others considering the product

If you are starting from scratch why not get it all in one package?

What business problems are you solving with the product? What benefits have you realized?

Looking for marking project management system

Mapp review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Easy program "

What do you like best?

I was able to use this without a glitch.

What do you dislike?

I didn’t dislike anything I in fact liked it all

What business problems are you solving with the product? What benefits have you realized?

We were able to set up new projects and connected them all

Mapp review by Erica P.
Erica P.
Validated Reviewer
Verified Current User
Review Source

"Extremely difficult learning curve. We have difficulty using it for even the simplest tasks."

What do you like best?

Once everyone is on board, it can be used as a maintenance system - to see overall what projects ar happening and how our team is being utlized.

What do you dislike?

Hard to learn, hard to get people engaged with the system. Originally our team spent tons of time setting up the most minute details to have everything in the plan. And once, one thing was missed, or stopped, the project never finished in the program.

Recommendations to others considering the product

I would not recommend it.

Mapp review by User in Retail
User in Retail
Validated Reviewer
Review Source

"Decent Program"

What do you like best?

The way it is integrated throughout our entire company is nice.

What do you dislike?

The style of it is not modern in my opinion.

What business problems are you solving with the product? What benefits have you realized?

Easily informing all employees of changes

Mapp review by Ravindra G.
Ravindra G.
Validated Reviewer
Review Source

"Evaluation Only..."

What do you like best?

Integrates a variety of seemingly unconnected information to build a good actionable intelligence.

What do you dislike?

Appears to have a large footprint and complex to implement; Probably serves large box corporations well;

What business problems are you solving with the product? What benefits have you realized?

Improving cross channel product marketing and sales; We have so far only evaluated this product.

Mapp review by Jason R.
Jason R.
Validated Reviewer
Review Source

"Teradata is the leading capability for anything data related. "

What do you like best?

Fast performance. I can run/execute queries for 'big data' and transform results on the cuff.

What do you dislike?

Nothing. Teradata is my number once choice from exploration to mining insights on my customers.

What business problems are you solving with the product? What benefits have you realized?

Customer Analytics - results on the fly!

Mapp review by Industry Analyst / Tech Writer in Information Technology and Services
Industry Analyst / Tech Writer in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"IMM"

What do you like best?

Integartion with TD

Lead management

Segmentation

What do you dislike?

extensibility

Integration with 3rd party apps, lack of app exchange

What business problems are you solving with the product? What benefits have you realized?

Campaign Management

Mapp review by User in Publishing
User in Publishing
Validated Reviewer
Review Source

"Effective"

What do you like best?

A streamlined tool that allows me to design and execute campaigns effectively.

What do you dislike?

I'd appreciate more on-boarding materials

What business problems are you solving with the product? What benefits have you realized?

Provides comprehensive data

Mapp review by User in Insurance
User in Insurance
Validated Reviewer
Review Source

"Like Teradata "

What do you like best?

Allows me track my work paperlessly! Live the ease and speed of it.

What do you dislike?

Sometimes it is rather slow to close ...

What business problems are you solving with the product? What benefits have you realized?

Handling and tracking work of many people in a timely and paper free way.

Mapp review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Good Product but can be much better"

What do you like best?

Its good if it is used as OOB. Not gr8 when its customized a lot.

What do you dislike?

Hard to learn, Need training to get people engaged with the system.

Online Forms/Landing Forms submission are taking longer time then expected time. We are still not live with Microsites functionality.

Recommendations to others considering the product

Do a lot of research on other applications prior to investing fully into this.

I would say use this application OOB for one month. Let user have some experience with this application to provide their feedback.

Mapp review by Hemanth N.
Hemanth N.
Validated Reviewer
Review Source

"A Friendly tool"

What do you like best?

Crystal reports like structure which will help you to understand the structure of fields in one go.

What do you dislike?

Too much of clusters in one single object

Recommendations to others considering the product

In terms of business methodology, very useful tool to keep track of all your campaigns.

Mapp review by Consultant in Information Technology and Services
Consultant in Information Technology and Services
Validated Reviewer
Review Source

"Easy and Smooth"

What do you like best?

Aprimo makes it easy to obtain the data you collect to make decision and is easy to make sales decisions

What do you dislike?

I wish the product had some more features

What business problems are you solving with the product? What benefits have you realized?

Aprimo allows to obtain better visabilty into data so we can make better decisions when attaining new customers and responding to the ever changing market place.

Mapp review by Greg D.
Greg D.
Validated Reviewer
Review Source

"An OK product"

What do you like best?

I like that we can market without using SQL or Teradata programing

What do you dislike?

Too cumbersome to setup campaigns. Creating complex campaigns using data splits are very time consuming

Recommendations to others considering the product

good product but could be better

Mapp review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Great Quality Tool!"

What do you like best?

I absolutely love that i can use it from my iphone and without SQL. Automation of marketing planning and spending is great!

What do you dislike?

There are some things that i would prefer done differently out of my own preference, but no big deal. I prefer this far better then Act-On or HubSpot

Recommendations to others considering the product

Definitely recommending

Mapp review by Susie C.
Susie C.
Validated Reviewer
Review Source

"Not user friendly!"

What do you like best?

It gets the leads routed correctly.

What do you dislike?

Lots of maintenance and not user friendly! Too many steps before you can get there (I used this tool about 3-4 years ago),

Recommendations to others considering the product

Don't use it.

Mapp review by Consultant in Information Technology and Services
Consultant in Information Technology and Services
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Must have deep pockets for this MA platform."

What do you like best?

The capabilities this platform allows when its fully integrated into CRM.

What do you dislike?

The big price tag. Seems like its designed for more of the B2C space, and less for the B2B space.

Recommendations to others considering the product

Do a lot of research on other prior to investing fully into this.

Kate from G2 Crowd

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