Mapp Digital

(15)
3.4 out of 5 stars

Our customer engagement platform enables you to leverage all your data sources to understand your customers behavior. Orchestrate customer engagement over email, mobile, social and web marketing with one dashboard and set of services.

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Mapp review by <span>Bich T.</span>
Bich T.
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Nice Data Management

Reviewed On
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What do you like best?

One of the best thing about Teradata is the need of "Big data" management, since handle and adjust enormous of data is not easy. Teradata has well index and accurate data in real time, you can edit in bulk with a few of clicks, since they have an easy to understand workflow and user guide.

What do you dislike?

Updates sometimes come with unstable and error for some function. And, even though I said they have an understandable guideline, It still take a time to learn and apply the system.

One more thing, cost is high for small business, really need to consider about this.

Recommendations to others considering the product

Highly recommended for big advertising company, which is running many campaigns at a same time, and need real time data.

Not recommended for small business, since cost is high

What business problems are you solving with the product? What benefits have you realized?

Handle real time and many data from our running marketing campaign, and ability to track our customer status to optimize what is best for them.

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Mapp review by User in Insurance
User in Insurance
Review Source

User-Friendly Workflow Tool

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Verified Current User
What do you like best?

I really like how simple Teradata is to use. Compared to tools I've used in the past, such as Workamajig, it's very clean and easy to navigate.

What do you dislike?

I don't like that the "save" and "close" buttons are so close together because if you accidentally close the task before you meant to, the whole activity has to be restarted.

Recommendations to others considering the product

As a mid-sized company (roughly 1,000 employees), Teradata makes workflow management work with relatively few flaws. If you simply want to manage tasks among your employees in a way that each department can easily understand, this tool is for you.

What business problems are you solving with the product? What benefits have you realized?

We use this program as a task-management workflow tool. It keeps everything very simple, organized and easy to reach our deadlines.

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Mapp review by Consultant in Marketing and Advertising
Consultant in Marketing and Advertising
Review Source
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What do you like best?

One of the things I have liked best about Teradata Integrated Marketing Management is the back-end knowledgebase behind the software. Activities are connected to Workflows, and Workflows are connected to Tasks, and everything that is performed in the application can be reported on both from the interface and the back-end. The campaign functionality is also very reliable.

What do you dislike?

Sometimes the releases come out with bugs in them that affect other areas of the application that were previously working. If more attention could be paid to code quality, it would have a good effect on customer satisfaction.

Recommendations to others considering the product

Make sure you have mapped out the requirements for what you currently do in marketing with what you want to do in the future before making a purchase of any marketing automation system. Teradata IMM has a complete vision but make sure you know what the functionality is and how it maps to your needs before making a purchase. Also make sure that your IT and marketing staff are ready to participate in the implementation/support of the tool and the ongoing use of it. Engagement of the company and support of the software is very important to your continued success with any marketing automation suite, including Teradata IMM.

What business problems are you solving with the product? What benefits have you realized?

in my consulting work I have used Integrated Marketing Management to run campaigns, handle invoices, and construct workflows. It is very good at automating repeatable processes. Previous to using Aprimo Marketing Operations (Teradata) I had to do data selection manually, and had only limited email marketing functionality.

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Mapp review by User in Marketing and Advertising
User in Marketing and Advertising
Review Source

All in one solution

Reviewed On
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What do you like best?

Even with the bulk of functionality in this tool the learning curve is not very steep. Getting up and running can be done in a matter of weeks

What do you dislike?

The documentation on all the tools could use more details to help understand the novel features that can be setup

Recommendations to others considering the product

If you are starting from scratch why not get it all in one package?

What business problems are you solving with the product? What benefits have you realized?

Looking for marking project management system

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Mapp review by <span>Erica P.</span>
Erica P.
Validated Review
Verified Current User
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What do you like best?

Once everyone is on board, it can be used as a maintenance system - to see overall what projects ar happening and how our team is being utlized.

What do you dislike?

Hard to learn, hard to get people engaged with the system. Originally our team spent tons of time setting up the most minute details to have everything in the plan. And once, one thing was missed, or stopped, the project never finished in the program.

Recommendations to others considering the product

I would not recommend it.

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Mapp review by <span>Ravindra G.</span>
Ravindra G.
Validated Review
Review Source

Evaluation Only...

Reviewed On
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What do you like best?

Integrates a variety of seemingly unconnected information to build a good actionable intelligence.

What do you dislike?

Appears to have a large footprint and complex to implement; Probably serves large box corporations well;

What business problems are you solving with the product? What benefits have you realized?

Improving cross channel product marketing and sales; We have so far only evaluated this product.

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