MarcomCentral

MarcomCentral

4.1
(70)

Manage and customize marketing content across your entire organization.

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MarcomCentral Features

Interface and Performance

Import/Export

Import and export large media files or folders into or from the database quickly and efficiently.

78%
(Based on 30 reviews)

Organizational Interface

Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.

75%
(Based on 33 reviews)

Search

Able to search and filter assets by keywords and metadata.

83%
(Based on 32 reviews)

File Preview

Able to easily preview large image files and video storyboards.

75%
(Based on 31 reviews)

Asset Management

File Types

Software supports a wide range of file types.

83%
(Based on 36 reviews)

Metadata

Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.

81%
(Based on 23 reviews)

File Transformation

Automatically or manually convert files into different sizes or file types within the DAM system.

75%
(Based on 24 reviews)

Versioning

Keep track of incrementally changing versions of the same asset.

81%
(Based on 33 reviews)

Expiration

Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.

86%
(Based on 17 reviews)

Watermark

Apply visual watermarks to images and video.

85%
(Based on 11 reviews)

Digital Rights Management

Manage the licensing and copyright information for assets within the DAM system.

82%
(Based on 13 reviews)

Content Management

Content Import

Ability to import sales and marketing collateral built outside of the solution

87%
(Based on 13 reviews)

Content Creation

Overall functionality of building unique sales and marketing collateral within the product

81%
(Based on 12 reviews)

Templates

Pre-built templates for fast and simple content creation

82%
(Based on 15 reviews)

Advanced Search

Ability to search through all content to easily find necessary collateral

89%
(Based on 11 reviews)

Content Storage

Overall storage and organziation capabilities

84%
(Based on 14 reviews)

Media Types

Video

The software is optimized to load, preview, search and edit video media files.

79%
(Based on 15 reviews)

Audio

The software is optimized to load, preview, search and edit audio media files.

83%
(Based on 13 reviews)

Images

The software is optimized to load, preview, search and edit image media files.

87%
(Based on 31 reviews)

Analytics

Reporting

Reports created by the user, custom or otherwise, that report on prospect interaction and helpfulness of the collateral

74%
(Based on 12 reviews)

Alerts

Notification as to when a prospects interacts with a piece of collateral

78%
(Based on 9 reviews)

Account-Based Engagement

The level of engagement for a specific account based on the presented collateral

87%
(Based on 8 reviews)

Content Utilization

How frequently sales teams use a particular piece of content and its effectiveness

81%
(Based on 10 reviews)

Administration

Integration with Marketing Software

Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.

76%
(Based on 17 reviews)

Integration with Creative Software

Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.

78%
(Based on 24 reviews)

Workflow Management

Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.

80%
(Based on 26 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

85%
(Based on 34 reviews)

Web Portal

Publish media or media collections to your website or share externally via temporary hyperlink.

84%
(Based on 33 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

84%
(Based on 33 reviews)

Presentation

Live Presentation

Ability to present to a prospect in-person

96%
(Based on 7 reviews)

Screenshare

Virtual presentation capabilities via sharing screens

96%
(Based on 7 reviews)

Mobile Presentation

The option to present live on a mobile device

Not enough data available