MarcomCentral

MarcomCentral

(70)
4.1 out of 5 stars

Manage and customize marketing content across your entire organization.

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MarcomCentral review by <span>Autumn L.</span>
Autumn L.
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Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Love this software.

What do you like best?

This platform is easy to use. We have to maintain our brand standards over 30 states, and this tool helps us do that—keeping a consistent brand look and feel.

What do you dislike?

The things I dislike about the software are minimal—and, I've noticed through time, those issues are being resolved as upgrades are being implemented. It seems like some software "extras" would be included in the cost--such as business reporting. So not a fan of "extras" or add ons as we are most likely not going to be able to afford them.

Recommendations to others considering the product

There is a learning curve for implementation. If you know HTML, all the better! Would do it again, but would allow a bit longer time frame for set up.

What business problems are you solving with the product? What benefits have you realized?

Brand standardization.

Access to professional design without the cost.

24/7 Marketing tool access

We have been able to implement a consistent brand look and feel across our franchise system. We have print tools, social media tools, a storage system for other branded materials. It is our repository for all things having to do with our brand.

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MarcomCentral review by <span>Heather G.</span>
Heather G.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

The Marcom Central tool has saved our marketing and sales teams countless hours!

What do you like best?

We have the opportunity to administer the tool in-house. The opportunities are endless and our sales teams love the tool!

What do you dislike?

There are so many things that the system can do; finding the time to explore and understand all of it's capabilities is a daunting task!

Recommendations to others considering the product

Implementing this tool - especially if you are just starting out can be a pretty time consuming task. For this tool to be successful it's imperative that the company is dedicated to allocating resources that can spend the time to make is successful.

What business problems are you solving with the product? What benefits have you realized?

Implement the Marcom Central tool has saved our marketing team countless hours of time spent customizing materials and by giving our sales teams the ability to create their own materials on the fly. Sales teams are happy because they get their materials in minutes vs. days and can quickly react to the needs of their customers. Marketing is happy because sales is using what we've created! Compliance is happy because we have proof of the materials we've made available and can track who/what is being used.

What Marketing Resource Management solution do you use?

Thanks for letting us know!
MarcomCentral review by <span>Kim B.</span>
Kim B.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Very pleased with Marcom for hospital brand management system

What do you like best?

I love that the system is pretty flexible, so we were able to create a system that works exactly the way our organization needs it to. It's really helped get everyone on board with our new brand! We also like that we were able to add links to other brand-related websites (like our logo wear store and marketing project request form) into our Marcom site. The custom templates are also an excellent solution to our employees making their own materials. It's also been nice to be able to pull in different print vendors and assign specific products to those vendors. I've also been very pleased with the customer service and helpfulness of our account managers.

What do you dislike?

Some of the features aren't very intuitive, and we sometimes struggle with bulk uploads. That is likely user error, though. We've also had some challenges with catalog assignments. Sometimes we'd like to assign a specific user to a product (not a whole group), and unless we create a group for a single user we're not able to do that.

What business problems are you solving with the product? What benefits have you realized?

Prior to using Marcom, our hospital was completely inconsistent with branding, ordering materials, working with marketing, etc. With the system, we've created a one-stop shop for our employees to access materials they need, branded appropriately. And if they can't find it, they can create it or request it. Marcom has really streamlined our materials creation and ordering process.

MarcomCentral review by <span>Penny D.</span>
Penny D.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

My experience had some bumps along the way however Marcom Central listen and responded effectively.

What do you like best?

The reliable customer service. It took use two or three business relationship managers before we were comfortable with how the project moved forward. What was the biggest help was having a BRM on the east coast in the same time zone. All to say MC listened to our difficulties and worked to find a viable solution.

What do you dislike?

The system is more complex to use from a backend perspective than anticipated. When presented the system our user experience was extremely important. I only wished I paid the same attention to the backend as well.

Recommendations to others considering the product

Ask for a BRM in your time zone. Get a full back-end presentation and how products uploaded and published from indesign to fusion pro, to marcom central so you have a full picture. Ask questions!, they have and are willing to share to make sure your team is successful.

What business problems are you solving with the product? What benefits have you realized?

Eliminates a lot of internal handling by different departments and allows our network to function more independently

MarcomCentral review by <span>Kelsey D.</span>
Kelsey D.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Creating insights and efficiency

What do you like best?

The easy to navigate user-interface as well as the support and business solutions provided by our business relationship manager.

What do you dislike?

Templates have been slightly more difficult to create and not as easy to navigate for a user than we had expected, but as part of a learning experience, we and our users have caught on.

What business problems are you solving with the product? What benefits have you realized?

I am a member of a healthcare marketing team, responsible for supporting 5 hospitals, 30 clinics, 7 urgent cares in their marketing and communication needs. Before Marcomcentral, we did not have a database for marketing materials and our team had been bogged down with creating one-off, custom pieces for every request. With Marcomcentral we are able to standardize and our users are able to easily search through existing materials that might fit their needs. The templates empower our users to create their own materials and to think strategically, and has allowed us to get some work off of our plates.

MarcomCentral review by <span>Cheryl O.</span>
Cheryl O.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

A Work in Progress

What do you like best?

MarcomCentral provides us a one-stop platform for all of our marketing assets which were previously stored on multiple sites hosted by third party vendors, internal company Intranet, Sharepoint pages, etc. We anticipate greater usage of these pre-approved assets by our branch locations once they are centralized for greater visibility and easily accessible.

What do you dislike?

As we work through our implementation project, the site is looking great - but getting there is more work than we anticipated and has taken much longer than anticipated/promised. We are running up against one year. Of special interest to us were the 'versioned' or customizable materials and it doesn't just happen by magic. Setup is a process.

Recommendations to others considering the product

We believe this will be a leap forward for us but nothing is simple. There is work to be done yet on responsive design and ease of use.

What business problems are you solving with the product? What benefits have you realized?

We will benefit from much improved centralized access, brand control, customization and personalization of materials. We are also able to utilize our preferred vendors for fulfillment on the back end.

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