Marin Software

Marin Software

(380)
3.9 out of 5 stars

Marin Software provides a cross-channel performance advertising cloud for advertisers and agencies to measure, manage, and optimize their online advertising.

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Showing 385 Marin Software reviews
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Marin Software review by <span>Robert C.</span>
Robert C.
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"Complete Control over several accounts"

What do you like best?

The ability to easily manage several of my clients search accounts and their campaigns across multiple channels. The reporting for search can be done quickly and with several options and variations. The ease of the display advertising has been very beneficial.

What do you dislike?

The beginning learning curve. I feel most of the tutorials and initial start up gear toward reporting and should be geared towards setting up the accounts. A little more direct help from Marin would make the start easier. The display reporting can be improved.

Recommendations to others considering the product

Help creating the first accounts with new customers

What business problems are you solving with the product? What benefits have you realized?

I work in small market and can use Marin to help smaller accounts achieve results. Then once we have set-up the accounts the reporting is great. I am also able to handle several small accounts at once maximizing my time.

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Marin Software review by <span>Ryan T.</span>
Ryan T.
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Verified Current User
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"Great Customer Service with a Bright Future"

What do you like best?

The customer service and client managers are top notch. Extremely responsive, always friendly. We've been a Marin customer since January 2014 which is over four years now. They value our input, and allow us to bean influence on their platform.

What do you dislike?

The old platform is outdated, but the new platform in beta is amazing though it is taking very long to produce. Client-facing reporting is lacking, but hopeful for the future platform.

Recommendations to others considering the product

While Marin is currently still using the same platform from four years ago, their new platform to be released in 2018 will be an amazing transformation for the company.

What business problems are you solving with the product? What benefits have you realized?

We are solving the ability to govern, monitor, and manage multiple PPC accounts across multiple search engines. We are also utilizing their parameter builder to mass-manage tracking for our internal analytics systems.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
Marin Software review by <span>Samit D.</span>
Samit D.
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Verified Current User
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"Great Platform and Managed Services"

What do you like best?

We work with the managed service team who launch, monitor and optimize all of our campaigns. They have worked tirelessly to ensure that they deliver a high level of service and are available when we need them. We mainly use the Marin platform for adhoc reporting and it's simple enough to draw actionable incite from.

What do you dislike?

There isn't a great deal to dislike as the majority of our work is handled by the managed services team.

What business problems are you solving with the product? What benefits have you realized?

We were looking for an agency that could efficiently launch, manage and grow our brand. The benefits of using Marin and their managed services means that we can scale the campaigns at speed, whilst having the time to properly analyse performance.

Marin Software review by User in Financial Services
User in Financial Services
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"All around necessary functions present"

What do you like best?

Reporting functionality is great. Endless dimensions make it easy to slice for reporting and everyday management. Managing dimensions for upgraded URLs is by far the easiest compared to Kenshoo, DS or Adobe. Integration with Gemini is ahead compared to Kenshoo, DS and Adobe.

What do you dislike?

load time is painful at times although workarounds (not ideal) do exist. UI functionality is slightly older than the competition.

Bid management needs improvement although it does with every tool in the space. Need hand holding to effectively use it. Algorithms are a bit weak.

Needs work with extensions.

Scheduling feature exists but cannot schedule all object elements for any given time of day or day or week. Weak scheduling feature compared to others in the space.

Recommendations to others considering the product

Don't go for an out of the box sales pitch. Come with questions specific to your business and management needs and ask to see them live.

What business problems are you solving with the product? What benefits have you realized?

Scale. We have many different websites that we need aggregated in reporting and management. All reports, object edits, etc. can be done in bulk in the same job.

Marin Software review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Verified Current User
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"Marin Creates Efficiencies and Helps Deliver SEM Results"

What do you like best?

Bid Folders approach I like the automated bidding it saves time! Our team has integrated all of our AdWords and Bing Ads campaigns into Marin and it helps to streamline and manage multiple accounts from one location. I have been using for over 5 years and have seen significant improvements to workflow as a result. We have also received very strong support from our current sales rep and we have been pleased with the quality of service we've received. Service is important for an agency of our size, so to be able to get the time and investment from Marin has been exceptional for us. I will definitely continue to recommend Marin to any colleagues looking for a paid search management tool like Marin.

What do you dislike?

Slower support when we first started we didn't get what we needed at first but it improved. The Web Interface is a little clunky and can sometimes be harder to navigate. It's not nearly as intuitive as AdWords, but with some training you will be able to find your way around the platform.

Recommendations to others considering the product

I'd like to see a more aggressive pricing structure to lower the fees.

What business problems are you solving with the product? What benefits have you realized?

Conversions tracking across multiple search engines. Bid folder technology to streamline bidding and optimization efforts on behalf of our clients.

Marin Software review by User
User
Validated Reviewer
Verified Current User
Review Source

"Valuable"

What do you like best?

Marin optimises our bids all the time, meaning that even when we are not in the office our search bids are attracting conversions at the best possible CPA. We have also seen significant improvements in revenue, and decreases in spend in comparison to using Googles bidding strategies.

What do you dislike?

Although it is very useful, it can be quite difficult to learn without instruction. Luckily however there are webinars you can view to learn the various features - and ultimately a Marin specialist badge upon completion of the training.

Recommendations to others considering the product

The pros continue to stack up, and in cases such as ours where paid marketing is used a lot, it is a sound investment to use Marin - we would not consider going back after beginning to use it.

What business problems are you solving with the product? What benefits have you realized?

Allows us to optimise bids without being in the office, for example when on holiday or busy working on other paid media elements. We have realised that Marin bidding software is more effective for us as achieving a better ROAS than adwords bidding strategies.

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