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Market Leader

Market Leader

(104 reviews)
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Market Leader provides innovative online technology and marketing solutions for real estate professionals

The industry's leading all-in-one software system for real estate agents and brokers.

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Market Leader Features

Real Estate CRM Platform Features

Contact & Account Management

Store and retrieve information associated with customer contacts and properties. Track brokerage communication and information about contacts and properties.

(Based on 70 reviews)

Opportunity & Pipeline Management

Manage real estate sales opportunities through their lifecycle from lead to closing. Track stages, values, and probabilities of close. Manage pipelines by individual broker, team, region, and company-wide.

(Based on 65 reviews)

Task / Activity Management

Streamline real estate tasks and activities. Coordinate important dates and integrate these to calendars to manage daily schedules and priorities.

(Based on 66 reviews)

Listing Management

Edit and update property listings from within the system, and integrate data across MLS and real estate listing services.

(Based on 50 reviews)

Email Marketing

Send email to contacts in bulk. Common features include: pre-built email templates, social media integration, Subscriber list management, sign up forms, success rate reports, A/B testing and auto-responders.

(Based on 68 reviews)

Transaction Management

Management of real estate transactions made for customers. Transaction management includes negotiating the terms and conditions of contracts between buyers and sellers, as well as documenting and agreeing on any changes or amendments that may arise during the sale.

(Based on 43 reviews)

Lead Management

Allows users to manage and track leads through a process. The lead process typically involves steps such as lead generation, customer inquiry, inquiry capture, lead filtering, lead grading, lead distribution, and lead qualification.

(Based on 68 reviews)

CMA Management

Prepare comparative market analysis (CMA) documents within the system to print or share digitally with real estate clients.

(Based on 53 reviews)

Forecasting & Reporting

Project sales revenue based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. Report on data contained within the system through standard and ad-hoc reports.

(Based on 41 reviews)


An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance.

(Based on 69 reviews)
Market Leader
(104 reviews)

The industry's leading all-in-one software system for real estate agents and brokers.