What do you like best?
Michael is a great listener, researcher and pathfinder. He gives excellent examples/anecdotes that help define a clear way forward. His advice around content marketing is tried and true. He's relentless about putting audiences first without forgetting business needs. He did a great job of managing group dynamics and strong personalities, resulting in agreement on a new direction. Michael gave us insights then defined a set of steps necessary to achieve our new value proposition. On top of that, Michael is a pleasure to be with because he's kind and whip smart.
What do you dislike?
I didn't dislike anything. When working with groups, it must become challenging to get consensus needed to crystalize a truly effective strategy. Michael was patient yet persistent when it was time to wrap. One thing that might help is having a polished report and collection of tools/tips to help client put new plans into action.
Recommendations to others considering the product
Work with Michael with you need to find the right balance of audience and business needs.