What do you like best?
Marketwired is simple to use. You tag your own location, header and contact and are able to format your content in the editor easily. What I like best:
- A representative will call within 15 minutes when they receive your release
- Editors notice typos - I received a call from an editor once that clarified on such an issue
- The service overall is great; sometimes they give recommendations which works well
What do you dislike?
I wish there was a more comprehensive reporting on where the reports being reached in detail - example description in detail where page views come from (% from which microsites).
This is probably not within Marketwired or any PR distributors's control - hyperlinks sometimes don't work when other sites pick it up, (deadlink) so you have to include a shortened link for your content.
For anyone who isnt so familiar with Press Release sites, it would be useful to have a hover-over function and describes briefly what webclips / newslines / trades mean.
Recommendations to others considering the product
Use the trial feature to become familiar with the software. A run through of the software will always be useful - most importantly to figure out after if such as outreach would be useful to you.
What business problems are you solving with the product? What benefits have you realized?
More content outreach. A small percentage of our business is being fulfilled by press releases.