Maroon.ai

(28)
4.7 out of 5 stars

Maroon is a predictive analytics product for B2B marketers.

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Maroon.ai Features

Statistical Tool
Scripting

Supports a variety of scripting environments

92%
(Based on 20 reviews)
Data Mining

Mines data from databases and prepares data for analysis

90%
(Based on 23 reviews)
Algorithms

Applies statistical algorithms to selected data

94%
(Based on 24 reviews)
Lead Intelligence
Market Insights

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

98%
(Based on 7 reviews)
Account-level Insights

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

96%
(Based on 8 reviews)
Lead Analysis

Prioritizes leads through lead scoring, market insights, account-level insights, etc.

89%
(Based on 7 reviews)
Attribution
Lead Opportunity

Aligns lead scores with predefined lead distribution criteria

98%
(Based on 23 reviews)
Lead Assignment

Matches and assigns leads to the correct sales representative

96%
(Based on 21 reviews)
Pipeline Acceleration

Determines which leads should be prioritized and then accelerates them up the pipeline

96%
(Based on 22 reviews)
Operations
Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

97%
(Based on 9 reviews)
Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

85%
(Based on 8 reviews)
Data Analysis
Analysis

Analyzes both structured and unstructured data

94%
(Based on 23 reviews)
Data Interaction

Interacts with data to prepare it for visualizations and models

90%
(Based on 20 reviews)
Lead Management
Segmentation

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.

94%
(Based on 7 reviews)
Predictive Scoring

Automatically scores prospects based on behavior and engagement levels.

98%
(Based on 8 reviews)
Account Identification

Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

91%
(Based on 8 reviews)
Discovery
Lead Management

Integrates with lead capture and lead intelligence tools to discover leads

87%
(Based on 21 reviews)
Scoring/Ranking

Creates and assigns scoring system to rank the viability of leads

97%
(Based on 23 reviews)
Lead Context

Integrates with CRM or marketing automation tools to contextualize lead data

96%
(Based on 23 reviews)
Discovery
Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

94%
(Based on 10 reviews)
Customer Retention

Collects insight into customer preferences

98%
(Based on 8 reviews)
Decision Making
Modeling

Offers modeling capabilities

96%
(Based on 24 reviews)
Data Visualizations

Creates data visualizations or graphs

84%
(Based on 24 reviews)
Report Generation

Generates reports of data performance

86%
(Based on 24 reviews)
Data Unification

Unifies information on a singular platform

88%
(Based on 16 reviews)
Marketing Campaigns
Omni-Channel Tracking

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

n/a
Revenue Planning

Helps allocate marketing budget based predicted amount of incoming revenue.

n/a
Media Attribution

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

n/a
Opportunity Timeline

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

Not enough data available

Customization

Allows for custom report types to match the goals of a company.

97%
(Based on 6 reviews)
Management
Conversion Viability

Reports on and analyzes lead scores to determine the conversion rate of lead opportunities

94%
(Based on 17 reviews)
Workflow

Aligns lead scores and strategy with existing sales operations

88%
(Based on 20 reviews)
Campaign Activity
Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

93%
(Based on 9 reviews)
Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

86%
(Based on 10 reviews)
Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

89%
(Based on 8 reviews)
Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

85%
(Based on 8 reviews)
Campaign Execution
Website Personalization

Provides tools that dynamically serve content, messaging, and calls-to-action.

n/a
Prioritized Accounts

Helps determine which accounts have the highest/lowest opportunity to convert.

100%
(Based on 7 reviews)
Trending Accounts

Helps determine the direction of each individual account and how to engage through specific content.

94%
(Based on 5 reviews)
Email Campaigns

Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.

n/a
Platform
Data Synchronization

Syncs lead data within the sales database for consistency and accuracy

94%
(Based on 22 reviews)
Analysis

Provides analysis on lead scores, funnel insights, and both open and closed opportunities

93%
(Based on 22 reviews)
Platform
Multichannel Tracking

Collects marketing campaign performance data across multiple channels

85%
(Based on 8 reviews)