Supports a variety of scripting environments
Mines data from databases and prepares data for analysis
Applies statistical algorithms to selected data
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Aligns lead scores with predefined lead distribution criteria
Matches and assigns leads to the correct sales representative
Determines which leads should be prioritized and then accelerates them up the pipeline
Return on Investment (ROI)
Monitors and tracks the results of marketing campaigns
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Analyzes both structured and unstructured data
Interacts with data to prepare it for visualizations and models
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Automatically scores prospects based on behavior and engagement levels.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Integrates with lead capture and lead intelligence tools to discover leads
Creates and assigns scoring system to rank the viability of leads
Integrates with CRM or marketing automation tools to contextualize lead data
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Collects insight into customer preferences
Offers modeling capabilities
Creates data visualizations or graphs
Generates reports of data performance
Unifies information on a singular platform
(Based on 16 reviews)
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Helps allocate marketing budget based predicted amount of incoming revenue.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Not enough data available
Allows for custom report types to match the goals of a company.
(Based on 6 reviews)
Reports on and analyzes lead scores to determine the conversion rate of lead opportunities
(Based on 17 reviews)
Aligns lead scores and strategy with existing sales operations
Analyze past and existing marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
Identifies which marketing campaigns resolved in open or closed opportunities
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Provides tools that dynamically serve content, messaging, and calls-to-action.
Helps determine which accounts have the highest/lowest opportunity to convert.
Helps determine the direction of each individual account and how to engage through specific content.
(Based on 5 reviews)
Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
Syncs lead data within the sales database for consistency and accuracy
Provides analysis on lead scores, funnel insights, and both open and closed opportunities
Collects marketing campaign performance data across multiple channels