Maroon.ai

(28)
4.7 out of 5 stars

Maroon is a predictive analytics product for B2B marketers.

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Maroon.ai review by <span>Raunaq B.</span>
Raunaq B.
Validated Reviewer
Verified Current User
Organic
Reviewed On

predictive solution for identifying cross sell priority accounts

What do you like best?

We have implemented a custom instance of the product into our internal servers and so far the progress has been good. The flexibility shown by the team in understand our requirements and building views that can help us with the use case is great. Overall the efficiency of predictions has been satisfactory.

The scores have been predictable, and the models are growing in confidence levels as opportunities mature and more and more behavior is aggregated.

The product works well with intent by bringing together multiple dimensions into a single form attributing a lift. This is helpful as we look to directly incorporate this data into our sales and marketing funnels.

Enrichment fields are helping for internal BI on priority accounts

What do you dislike?

The product is early stage, the team needs to be build more maturity to serve complex organizations. Also, better UI and certain peripheral defects cropping up here and there need to be taken care of before the product is a runaway success

Recommendations to others considering the product

Product is simple but takes time for the entire value proposition to be quantified and available hence this will not be a quick fix if that is what you are expecting.

What business problems are you solving with the product? What benefits have you realized?

Identifying cross sell opportunities in our key accounts and prioritization of the same.

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Maroon.ai review by <span>Adityaraj J.</span>
Adityaraj J.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Customizable lead prioritization solution

What do you like best?

We have been piloting maroon as part of the overall recommendation insights platform we are building at AWS. Very good algorithms, some of the best I have used, they have been able to condense real buyer context through massive word churning algorithms and locate intent in the best way possible. Predictions are dependable, and insights have worked for us for the most part. The product is compatible with Infosec and has been native integrated with our SFDC instance create an single sign on functionality.

The scoring methodology which allows us to customize accounts on bands or scores is good. We can set our tolerance levels for each stage based on the time of the year, portfolio and then run campaigns accordingly. Models are easy to reconfigure to accommodate for changed scenarios. I think overall the product has performed well on all our testing parameters.

What do you dislike?

They need to expand to additional areas so that this can become an end to end solution. Inorganic lead acquisition and targeting are not possible through maroon, we have to use other products for that.

The dashboards can be more intuitive and have to become customizable. The user should be allowed to run BI on top of the data lake and not forced upon us.

Recommendations to others considering the product

good predictive SI product for B2B technology companies having a top heaving marketing funnel. Please be judicious when selecting product look at the model efficiency and once you are convinced proceed with the engagement contracts.

What business problems are you solving with the product? What benefits have you realized?

lead scoring and intent generation for marketing intelligence ops.

What Marketing Account Intelligence solution do you use?

Thanks for letting us know!
Maroon.ai review by <span>Nitink G.</span>
Nitink G.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Lead generation and churn assessment

What do you like best?

We have used maroon for helping us with prioritization all leads that are generated by our channel eco system to that the correct valuation can be estimated and the leads then assigned to the proper work flow. It had been challenging to assign the right leads to the right relationship managers to close to obtain the right appraisal. Maroon helped us immense with solving this problem, they have high flexibility in terms of the integration ecosystem (we use marketo and a custom CRM product internally) all our systems handling marketing, sales and revenue were integrated and golden source of clean data created and model built on top of this to give us insights and assignment features.

Since adoption of this technology partner I have been personally able to grow my portfolio by at least 30% which in the corporate real estate services sector is a huge win. Some of the additional features that I most like about maroon is the capability to build a complete demand generation track with integrations to DSPs and also intent information that is made available about each prospect. Intent provided by maroon is different for Sales and Marketing which is such a gift. We were using a vendor in the past and the we received was so silly that i almost felt like slapping myself. Fod God sake I want marketing companies to understand that we sell to people not machines!!

What do you dislike?

The team at maroon is fairly small to things move slower than expected. Overall on boarding process is also a little weak and to be honest not confidence inspiring. Hoping these issues can be fixed to build a good product that works.

Recommendations to others considering the product

A very focused and impactful product for the commercial real estate market, would recommend this solution hands down. Be demanding at the time of onboarding to ensure that your models are working at the first instance. The basic structure is important and future tweaks can only change as much.

What business problems are you solving with the product? What benefits have you realized?

Lead appraisal and valuation prior to touchpoint.

Intent generation for relationship managers and campaigns

Attribution and orchestration of targeted campaigns by uniquely segmenting categories.

Maroon.ai review by <span>Lakshmi G.</span>
Lakshmi G.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Top class predictive algorithms

What do you like best?

Tight integrations with in-house SFA and Market automation systems. And maroon also enables 2FA with Single Sign on, we had a lot of material data within our systems for which we implemented really good DPIs to ensure limited access.

Maroon is also compliant with Infosec guidelines for SFDC.

Very impressive algos. They have incorporated time series, graphs and word to vector for deep context and non linear determination of prospects. We were not able to achieve this maturity with either of our earlier implementations of BI tools.

What do you dislike?

Data transformation is limited to marketing related attributes and does not take into account any customer and account metrics. Which would be great in the upcoming releases.

Recommendations to others considering the product

- Deepest predictive algorithms.

- Stable and secure integrations (and up to 5 integrations are complimentary)

- Good external data.

But they don't have an on-premise option, we had to implement a custom ESB with scheduler for meeting our needs.

What business problems are you solving with the product? What benefits have you realized?

We are using Maroon's predictive engines for leads database enrichment and fit modeling.

Maroon.ai review by <span>Gaurav A.</span>
Gaurav A.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Portfolio matching and context discovery

What do you like best?

We are using the product to research and analyze companies, deals, funds, investors and sectors across our entire portfolio. The product has an integration with Salesforce CRM and Informatica at the backend. We have create a internal data cloud with Maroon's data flat file and this provides us about 3000 additional attributes about companies we are tracking.

We are also using the predictive scoring and validation tab to provide different analysts a view of their preferred sectors. The customization that has been done on the top layer is really good. We have also leveraged the word to vector algorithm to build a smart cloud of industry sectors we are tracking. this is really helpful in estimating the sentiment of the industry both at macroscopic and microscopic levels

What do you dislike?

The product is not very flexible, we are a financial institution and that requires a lot of security layers before being integration ready, this was almost 2-month effort while onboarding. The product is designed for a very sales and marketing view and to customize and use for other use cases than that can be a bottleneck.

But once these hurdles are taken care the product works well.

Recommendations to others considering the product

Good product for enterprise sales and marketing, if using for any other use case please initiate an assessment before implementing

What business problems are you solving with the product? What benefits have you realized?

1) Industry sentiment analysis

2) Portfolio prioritization and investment analysis through scoring and validation tabs

3) Data cloud access for non traded companies

Maroon.ai review by <span>Sam Rajesh H.</span>
Sam Rajesh H.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Powerful Lead generation product

What do you like best?

We have been using maroon for over 2 years for inorganic lead generation, the product has given us tremendous returns from other sources we tried in the past. The features that i like most about maroon are:

1) All leads come with intent information and correct decision makers organizational mapping and contact syndication

2) leads are directly funneled into our zoho CRM, this is really helpful when it comes to executing these leads

3) The product has been able to identify powerful triggers for potential leads and build a very nice communication channel that we can use for our product.

4) Overall quality and timing is much better than ISR companies we have engaged in the past

What do you dislike?

The product needs to be a service for companies like ours which have a vast portfolio and constantly changing lead targeting spectrum. We would like to see a success based pricing model for lead generation.

Recommendations to others considering the product

Good pedigree of people involved and it is a pleasure to work with them. We were one of the earliest companies that started using Maroon and have been very happy with this relationship.

What business problems are you solving with the product? What benefits have you realized?

Inorganic lead generation and segmenting

lead prioritization through scoring

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