Maroon.ai

(23)
4.7 out of 5 stars

Maroon is a predictive analytics product for B2B marketers.

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Showing 23 Maroon.ai reviews
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Maroon.ai review by <span>Nitink G.</span>
Nitink G.
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Lead generation and churn assessment

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What do you like best?

We have used maroon for helping us with prioritization all leads that are generated by our channel eco system to that the correct valuation can be estimated and the leads then assigned to the proper work flow. It had been challenging to assign the right leads to the right relationship managers to close to obtain the right appraisal. Maroon helped us immense with solving this problem, they have high flexibility in terms of the integration ecosystem (we use marketo and a custom CRM product internally) all our systems handling marketing, sales and revenue were integrated and golden source of clean data created and model built on top of this to give us insights and assignment features.

Since adoption of this technology partner I have been personally able to grow my portfolio by at least 30% which in the corporate real estate services sector is a huge win. Some of the additional features that I most like about maroon is the capability to build a complete demand generation track with integrations to DSPs and also intent information that is made available about each prospect. Intent provided by maroon is different for Sales and Marketing which is such a gift. We were using a vendor in the past and the we received was so silly that i almost felt like slapping myself. Fod God sake I want marketing companies to understand that we sell to people not machines!!

What do you dislike?

The team at maroon is fairly small to things move slower than expected. Overall on boarding process is also a little weak and to be honest not confidence inspiring. Hoping these issues can be fixed to build a good product that works.

Recommendations to others considering the product

A very focused and impactful product for the commercial real estate market, would recommend this solution hands down. Be demanding at the time of onboarding to ensure that your models are working at the first instance. The basic structure is important and future tweaks can only change as much.

What business problems are you solving with the product? What benefits have you realized?

Lead appraisal and valuation prior to touchpoint.

Intent generation for relationship managers and campaigns

Attribution and orchestration of targeted campaigns by uniquely segmenting categories.

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Maroon.ai review by <span>Lakshmi G.</span>
Lakshmi G.
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Verified Current User
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Top class predictive algorithms

Updated On
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What do you like best?

Tight integrations with in-house SFA and Market automation systems. And maroon also enables 2FA with Single Sign on, we had a lot of material data within our systems for which we implemented really good DPIs to ensure limited access.

Maroon is also compliant with Infosec guidelines for SFDC.

Very impressive algos. They have incorporated time series, graphs and word to vector for deep context and non linear determination of prospects. We were not able to achieve this maturity with either of our earlier implementations of BI tools.

What do you dislike?

Data transformation is limited to marketing related attributes and does not take into account any customer and account metrics. Which would be great in the upcoming releases.

Recommendations to others considering the product

- Deepest predictive algorithms.

- Stable and secure integrations (and up to 5 integrations are complimentary)

- Good external data.

But they don't have an on-premise option, we had to implement a custom ESB with scheduler for meeting our needs.

What business problems are you solving with the product? What benefits have you realized?

We are using Maroon's predictive engines for leads database enrichment and fit modeling.

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Maroon.ai review by <span>Gaurav A.</span>
Gaurav A.
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Verified Current User
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Portfolio matching and context discovery

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What do you like best?

We are using the product to research and analyze companies, deals, funds, investors and sectors across our entire portfolio. The product has an integration with Salesforce CRM and Informatica at the backend. We have create a internal data cloud with Maroon's data flat file and this provides us about 3000 additional attributes about companies we are tracking.

We are also using the predictive scoring and validation tab to provide different analysts a view of their preferred sectors. The customization that has been done on the top layer is really good. We have also leveraged the word to vector algorithm to build a smart cloud of industry sectors we are tracking. this is really helpful in estimating the sentiment of the industry both at macroscopic and microscopic levels

What do you dislike?

The product is not very flexible, we are a financial institution and that requires a lot of security layers before being integration ready, this was almost 2-month effort while onboarding. The product is designed for a very sales and marketing view and to customize and use for other use cases than that can be a bottleneck.

But once these hurdles are taken care the product works well.

Recommendations to others considering the product

Good product for enterprise sales and marketing, if using for any other use case please initiate an assessment before implementing

What business problems are you solving with the product? What benefits have you realized?

1) Industry sentiment analysis

2) Portfolio prioritization and investment analysis through scoring and validation tabs

3) Data cloud access for non traded companies

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Maroon.ai review by <span>Sam Rajesh H.</span>
Sam Rajesh H.
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Powerful Lead generation product

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What do you like best?

We have been using maroon for over 2 years for inorganic lead generation, the product has given us tremendous returns from other sources we tried in the past. The features that i like most about maroon are:

1) All leads come with intent information and correct decision makers organizational mapping and contact syndication

2) leads are directly funneled into our zoho CRM, this is really helpful when it comes to executing these leads

3) The product has been able to identify powerful triggers for potential leads and build a very nice communication channel that we can use for our product.

4) Overall quality and timing is much better than ISR companies we have engaged in the past

What do you dislike?

The product needs to be a service for companies like ours which have a vast portfolio and constantly changing lead targeting spectrum. We would like to see a success based pricing model for lead generation.

Recommendations to others considering the product

Good pedigree of people involved and it is a pleasure to work with them. We were one of the earliest companies that started using Maroon and have been very happy with this relationship.

What business problems are you solving with the product? What benefits have you realized?

Inorganic lead generation and segmenting

lead prioritization through scoring

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Maroon.ai review by <span>Bipul G.</span>
Bipul G.
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Verified Current User
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Modeling product for Sales and Marketing

Updated On
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Verified Current User
What do you like best?

Uses REST api for non native integrations, we integrated billing and collaboration portals through simple connectors. Configuration of models is very simple and they account very exhaustive internal data parameters. Allows SalesOps complete control over model formulation and data synchronization. Data visualization is fairly simple with limited customizations.

They are the only solution in the market which comes with an custom implementation for enterprise grade customers. Hence all issues related to data privacy are subsumed.

What do you dislike?

More customizations need to be available for deeper BI of all the predictive tech. Additional parameters can eventually be included into models.

I had suggested the team to find ways to integrate voice into predictive models as well. The objective to achieving good sales success lies in complete data view. Hopefully this can be incorporated in the future as well.

Recommendations to others considering the product

The only predictive option in the market for enterprise custom implementation and use case planning. highly energetic and hard working team. They are a pleasure to work with. Congratulations.

What business problems are you solving with the product? What benefits have you realized?

Lead scoring and intent generation for global BUs and functions also obtaining attribute based ideal customer profiles.

Account targeting and Channel effectiveness

Lead generation and campaigns

Event based triggers and data synchronization

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Maroon.ai review by <span>Vivek K.</span>
Vivek K.
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Verified Current User
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What do you like best?

Used Maroon predictive insights for driving customer segmentation targeted outreach through intent being generated at an account level and lead level. Enriching our prospects with attributes around technographics are helpful for easier prospect orchestration. We used the product on along with a DSP which directly connected the predictive data to our campaigns.

Models returned high confidence levels on predictions. Lead scoring by portfolios is very flexible to achieve product/ segment level insights. Also cross-sell opportunities that can identify across product lines is very helpful.

What do you dislike?

Overall dashboard look and feel can be better, the interface looks cluttered with too much information. Also integrations need to be made available to billing ERPs for driving deeper customer genomics.

What business problems are you solving with the product? What benefits have you realized?

Cross sell up sell opportunity identification across enterprise portfolios

Predictive segmentation across BUs

Account based targeting enabled with 3 digital channels

Intent and score validation and generating acquired lists through prospect DNA

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