What do you like best?
The first time I saw information about Mautic was searching for apps in Bitnami, an industry leader in application packaging, a few years ago. I stayed with the idea of, some day, test the software.
Finally, four months ago, I could install Mautic in my own server. I had some problems in the process, but the effort paid off.
The software has everything you need to make full marketing automation. You can create contacts, segment them, create landing pages, forms, emails campaigns and so on. The campaign builder is very good and intuitive.
I saw in Mautic, in the near future, a real player in the competitive world of marketing automation providers.
What do you dislike?
Well. Here are the no so good stuff. Like I said before, I had some problems in the installation process. I had to create a custom php.ini file, and finally the software was installed.
About the functionality, I have to say Mautic has a lot of bugs (I installed the version 2.9.2). In forms, for example, because they hang on submit button after hit submit,. As well as no error message when submitting forms with missing required fields.
Also, the uptate process is a bit tricky. You need to erase manually the cache, before you can proceed to the update.
Other issue is the lack of integration with Zapier.
I stayed with the impression that Mautic has many more bugs than I face. I don't know if the latest version has fix some of them, but I have to say, I will not use the software if remains like that.
Recommendations to others considering the product
If you have the time and energy to deal with bugs, go ahead, use this open source version of Mautic. I think is better to wait for Mautic until it is completely stable and reliable, like, for example, WordPress, a solid software.
What business problems are you solving with the product? What benefits have you realized?
Basically, you will save a lot of time, segmenting prospects, and sending them automated custom email campaigns. Very useful tool. But, at the same time, you will need someone to deal with bugs.