What do you like best?
The ability to log all my interactions with potential and actual clients and enable me to find them rapidly. I often can only recall part of a name or just a partial address and Maximizer allows me to find the contact and my history rapidly. The program is simple to set up and use for a small business and being cloud-based doesn't require any on-premises IT resources beyond broadband. We have found our Maximizer cloud service provider, Advoco Solutions, to be very reliable and helpful with scheduling regular application updates.
In my past corporate environment we used a competitor product which was far too complex and difficult to use and Maximizer has been a breath of fresh air in comparison!
What do you dislike?
The Microsoft Outlook interface could be a bit smoother and the ability to pull in emails from other mail programs would be useful, neither of which critically impact my use of Maximizer.
Recommendations to others considering the product
I would especially recommend Maximizer cloud to small and start-up businesses with limited IT knowledge and resources, as it is very easy to implement, reliable and regularly updated.
What business problems are you solving with the product? What benefits have you realized?
The main problem Maximizer solves for me is keeping track of the many contacts I interact with and enabling me to rapidly find them and their history. As a small business keeping on top of the many interactions with potential and actual clients is very important in ensuring we deliver a professional service to clients which imparts confidence that we can deliver projects for them. Without Maximizer it would be impossible to efficiently run a small consulting company like ours.