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MediaMath TerminalOne Marketing OS™

3.9
(101)

MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals.

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MediaMath TerminalOne Marketing OS™ Features

Channel Functionality

Display Functionality

Overall product functionality for display advertising.

84%
(Based on 74 reviews)

Data Integration

1st-Party Data Integration

Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.

86%
(Based on 12 reviews)

2nd-Party Data Integration

Allows user to combine first party data collected with additional first party data of strategic partners.

83%
(Based on 9 reviews)

3rd-Party Data Integration

Breadth of standard integrations to third-party data providers.

86%
(Based on 11 reviews)

Offline Data Integration

Able to easily integrate data from offline sources.

81%
(Based on 7 reviews)

Mobile Data Integration

Able to easily integrate mobile data within the DMP platform.

83%
(Based on 7 reviews)

Data Export Tools

Able to extract data from the DMP in bulk through a structured file.

n/a

Video Functionality

Video Functionality

Overall product functionality for video advertising.

76%
(Based on 34 reviews)

Data Analysis & Optimization

Audience Segmentation

Ease of segmenting user profiles into groups.

83%
(Based on 14 reviews)

Recommendations

Analyzes data to find and recommend the highest value customer segmentations.

70%
(Based on 14 reviews)

Standard Dashboards

Provides pre-built dashboards to aggregate and display data.

79%
(Based on 12 reviews)

Custom Reports

Allows users to easily build customized reports and dashboards.

71%
(Based on 13 reviews)

Social Functionality

Social Functionality

Product functionality for social advertising.

n/a

Platform

Data Permissions

Able to set data permissions for strategic partners.

73%
(Based on 10 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

85%
(Based on 12 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

n/a

Enterprise Scalability

Provides features to allow scaling for large organizations.

85%
(Based on 12 reviews)

Internationalization

Enables users to use the DMP in multiple languages.

85%
(Based on 9 reviews)

Mobile Functionality

Mobile Functionality

Overall product functionality for mobile advertising.

74%
(Based on 40 reviews)

DSP Functionality

DSP Functionality

Product functionality for real-time advertising.

83%
(Based on 62 reviews)

Campaign Management

Campaign Dashboard

Overview of all media purchases and campaigns in a single interface.

82%
(Based on 84 reviews)

Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

80%
(Based on 86 reviews)

Reach

Amount and quality of inventory partner sites on which ads can be placed.

n/a

Bulk Editing

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

70%
(Based on 75 reviews)

Batch Uploading

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

74%
(Based on 70 reviews)

Brand Safety

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

n/a

Fraud Protection

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

n/a

Frequency Capping

Allows marketer to set a limit on how many times a consumer sees their ad.

n/a

Budget Pacing

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

82%
(Based on 86 reviews)

Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

75%
(Based on 75 reviews)

Rich Media Capabilties

Supports rich media display and video ads that involve user interaction.

74%
(Based on 58 reviews)

Targeting

Targeting

Able to target desired audiences based on demographics and behavior variables.

85%
(Based on 87 reviews)

Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

87%
(Based on 83 reviews)

Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

82%
(Based on 82 reviews)

Contextual Targeting

Able to match the marketer's ad with specific content on a site or page.

n/a

Mobile

Mobile Tracking

Able to track consumers on their mobile devices where cookies do not apply.

74%
(Based on 39 reviews)

In-App Ads

Allows for ads to be placed in mobile apps.

n/a

Mobile Rich Media Capabilities

Supports rich media mobile ads that involve user interaction.

n/a

Demand Side Platforms

Machine Learning Optimization

DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

83%
(Based on 52 reviews)

Estimate and Projections

DSP pulls accurate estimates of available impressions and their cost.

71%
(Based on 51 reviews)

Ad Serving Capabilities

DSP has the ability to place ads online in addition to being an access point to ad exchanges.

74%
(Based on 53 reviews)

Cross-Device Capabilities

Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

70%
(Based on 37 reviews)

Platform

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

75%
(Based on 61 reviews)

Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators.

75%
(Based on 76 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

82%
(Based on 75 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

79%
(Based on 84 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations.

79%
(Based on 70 reviews)

Customization

Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.

73%
(Based on 68 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

72%
(Based on 69 reviews)

Internationalization

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

79%
(Based on 51 reviews)

Notifications

Alerts marketer of the performance of particular campaigns.

71%
(Based on 67 reviews)