MediaMath TerminalOne Marketing OS™

(95)
4.0 out of 5 stars

MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals.

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Showing 99 MediaMath reviews
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MediaMath review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great platform for users new to DSPs

What do you like best?

MediaMaths "Brain" and user friendly UI which is easy to navigate makes Mediamath stick out. When I first started out in programmatic, MediaMath T1 was the first DSP I learned. The was the UI is organized in a functional layout that makes sense and also helps understand how the entire landscape in programmatic works. I also value the reporting provided in the UI without having to pull exports and pivot data, makes optimizing campaigns less time consuming.

What do you dislike?

Particular parts of the platform are inconvenient, such as creatives integrations can be nuanced and bring up an array of issues. Some 3rd party tags are accept in T1, and some you have to use an extension. Also newer targeting, such as weather, is managed through another site. Location targeting (such as zip codes can only be verified through downloading exports. The ability to not bulk edit targeting and inventory can be time consuming.

What business problems are you solving with the product? What benefits have you realized?

Working through creatives inefficiencies to create a smoother work flow have gotten better, but are a slower transition as it impacts a huge part of the work flow in T1.

The Brain when used correctly is a nice benefit, but takes time to understand how it fits in to your campaign initiatives and KPIs. The Brain can cut a lot of time out of optimizating and makes in less of a manual process. Although using a platform with that is so automated can be tricky. since you have less control.

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MediaMath review by Administrator
Administrator
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Verified Current User
Invitation from G2 Crowd
Reviewed On

Great alternative to DBM

What do you like best?

One of the best think of MM is the support staff,...usually they answer quickly and they are very helpful. Also "the brain" (the optmization algororithm they have) is a very powerfu and efficient tool to improve the conversions of the campaigns.

What do you dislike?

The reporting area is not very friendly, the way the reports are shown are not very useful for doing optimizations in the campaigns. Also i have experience often technical problems in the platform (f.ex. trying to duplicate strategies)

Recommendations to others considering the product

Is very interesting for performance campaigns because of its optimization algorithm. Give it a try!

What business problems are you solving with the product? What benefits have you realized?

I realized that the CPMs in MM are significantly lower than in other DSPs which is a great advantage for using it.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
MediaMath review by <span>Cole T.</span>
Cole T.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Solid DSP platform with excellent customer service

What do you like best?

Simple, easy user interface to activate a campaign and manage "strategies", as well as upload/import creative files and/or tags. The teams I work with also provide me with all the support I need and are always available to answer questions and make recommendations.

What do you dislike?

Reviewing performance and making adjustments at the same time could be easier - at this time I prefer to export the data and analyze it within excel or a BI tool. Within the platform I currently have to toggle between views in order to make optimizations.

Recommendations to others considering the product

Evaluate 3 or 4 DSPs and determine who offers the capabilities you require AS WELL AS the best team to serve you. The teams that I have worked with at MediaMath have been excellent, which outweighs almost anything else.

What business problems are you solving with the product? What benefits have you realized?

Primarily, MediaMath has provided us with flexible and efficient display capabilities. This has included both B2B and B2C prospecting and retargeting campaigns.

MediaMath review by <span>Matt L.</span>
Matt L.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Strong Self Service Programmatic Solution

What do you like best?

The service has been very good. Our medimath team is always quick to respond, they are friendly, knowledgeable, and have consistently given our team what we need to align campaigns with client needs and get them into market

What do you dislike?

Wish the minimums would be lower, we see opportunities for more of our clients but in certain cases the monthly spend limit (which is flexible) is too high. I also understand that they need to draw the line somewhere to make sure campaigns are effective and deliver value.

Recommendations to others considering the product

Get a demo and see if the product is the right fit for you.

What business problems are you solving with the product? What benefits have you realized?

We are a marketing agency. We need agile & powerful tools to activate our customers campaigns and get them in front of prospective customers. Having access to the easy to use interface, robust data sets, and good reporting enables us to deliver more value to our clients

MediaMath review by <span>Denia M.</span>
Denia M.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

MediaMath review t1

What do you like best?

All the possibilities of targeting and the integration with a lot of technologies as factual, celtra, etc. The big inventory due to the integration with a lot of adexchanges.

What do you dislike?

technichal issues, for example you have to refresh the page to upload a new strategy, the integration with PMPs take a long.

Recommendations to others considering the product

Its a very complete DSP.

What business problems are you solving with the product? What benefits have you realized?

Reach

Inventory quality

MediaMath review by <span>Katen M.</span>
Katen M.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Good platform for managing multiple campaigns

What do you like best?

The interface is very user friendly and the design makes it easy to balance budgets

What do you dislike?

The spend delay is frustrating especially when you have a quick one day sale.

Recommendations to others considering the product

Don't use this for campaigns with shorter flight dates - pacing is difficult within the platform as spend is not reflective of the day of.

What business problems are you solving with the product? What benefits have you realized?

Our MediaMath support team is super helpful and always willing to step in to provide strong support.

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