MediaMath TerminalOne Marketing OS™

(97)
4.0 out of 5 stars

MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals.

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MediaMath TerminalOne Marketing OS™ Reviews

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MediaMath review by <span>Luciano Gabriel G.</span>
Luciano Gabriel G.
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Verified Current User
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"Mediamath experience in LATAM (Argentina)"

What do you like best?

This DSP is one of the best platforms on the market at the moment.

It containts a lot of features that are really good to have a the moment of create a campaign, such as:

- Audiences in Brain

- Watermark Revenue

- Algorithm for Performance Campaigns

What do you dislike?

Usually this DSP has a lot of nice features for performance campaigns, although my personal experience using it in LATAM, or exactly, Argentina. It's not the best, and it does have a lot of problems trying to use all of their features. Such as trying to get more % of Viewability, more Conversion, or specially at the time of connecting with differents PMPs.

Recommendations to others considering the product

I do think is a really good platform when you can use most of their features and it does work. But in LATAM (where I'm trying to concentrate my review), is not really the best platform to use, specially when you are trying to compare against another DSP, such as DBM, for example...

What business problems are you solving with the product? What benefits have you realized?

I'm using Mediamath as a DSP, and the benefits I have realized about is that is cheaper than others competitive-market DSP, such as DBM.

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MediaMath review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Verified Current User
Review Source

"Great platform for users new to DSPs"

What do you like best?

MediaMaths "Brain" and user friendly UI which is easy to navigate makes Mediamath stick out. When I first started out in programmatic, MediaMath T1 was the first DSP I learned. The was the UI is organized in a functional layout that makes sense and also helps understand how the entire landscape in programmatic works. I also value the reporting provided in the UI without having to pull exports and pivot data, makes optimizing campaigns less time consuming.

What do you dislike?

Particular parts of the platform are inconvenient, such as creatives integrations can be nuanced and bring up an array of issues. Some 3rd party tags are accept in T1, and some you have to use an extension. Also newer targeting, such as weather, is managed through another site. Location targeting (such as zip codes can only be verified through downloading exports. The ability to not bulk edit targeting and inventory can be time consuming.

What business problems are you solving with the product? What benefits have you realized?

Working through creatives inefficiencies to create a smoother work flow have gotten better, but are a slower transition as it impacts a huge part of the work flow in T1.

The Brain when used correctly is a nice benefit, but takes time to understand how it fits in to your campaign initiatives and KPIs. The Brain can cut a lot of time out of optimizating and makes in less of a manual process. Although using a platform with that is so automated can be tricky. since you have less control.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
MediaMath review by Administrator
Administrator
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Verified Current User
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"Great alternative to DBM"

What do you like best?

One of the best think of MM is the support staff,...usually they answer quickly and they are very helpful. Also "the brain" (the optmization algororithm they have) is a very powerfu and efficient tool to improve the conversions of the campaigns.

What do you dislike?

The reporting area is not very friendly, the way the reports are shown are not very useful for doing optimizations in the campaigns. Also i have experience often technical problems in the platform (f.ex. trying to duplicate strategies)

Recommendations to others considering the product

Is very interesting for performance campaigns because of its optimization algorithm. Give it a try!

What business problems are you solving with the product? What benefits have you realized?

I realized that the CPMs in MM are significantly lower than in other DSPs which is a great advantage for using it.

MediaMath review by <span>Cole T.</span>
Cole T.
Validated Reviewer
Verified Current User
Review Source

"Solid DSP platform with excellent customer service"

What do you like best?

Simple, easy user interface to activate a campaign and manage "strategies", as well as upload/import creative files and/or tags. The teams I work with also provide me with all the support I need and are always available to answer questions and make recommendations.

What do you dislike?

Reviewing performance and making adjustments at the same time could be easier - at this time I prefer to export the data and analyze it within excel or a BI tool. Within the platform I currently have to toggle between views in order to make optimizations.

Recommendations to others considering the product

Evaluate 3 or 4 DSPs and determine who offers the capabilities you require AS WELL AS the best team to serve you. The teams that I have worked with at MediaMath have been excellent, which outweighs almost anything else.

What business problems are you solving with the product? What benefits have you realized?

Primarily, MediaMath has provided us with flexible and efficient display capabilities. This has included both B2B and B2C prospecting and retargeting campaigns.

MediaMath review by <span>Matt L.</span>
Matt L.
Validated Reviewer
Verified Current User
Review Source

"Strong Self Service Programmatic Solution"

What do you like best?

The service has been very good. Our medimath team is always quick to respond, they are friendly, knowledgeable, and have consistently given our team what we need to align campaigns with client needs and get them into market

What do you dislike?

Wish the minimums would be lower, we see opportunities for more of our clients but in certain cases the monthly spend limit (which is flexible) is too high. I also understand that they need to draw the line somewhere to make sure campaigns are effective and deliver value.

Recommendations to others considering the product

Get a demo and see if the product is the right fit for you.

What business problems are you solving with the product? What benefits have you realized?

We are a marketing agency. We need agile & powerful tools to activate our customers campaigns and get them in front of prospective customers. Having access to the easy to use interface, robust data sets, and good reporting enables us to deliver more value to our clients

MediaMath review by <span>Denia M.</span>
Denia M.
Validated Reviewer
Verified Current User
Review Source

"MediaMath review t1"

What do you like best?

All the possibilities of targeting and the integration with a lot of technologies as factual, celtra, etc. The big inventory due to the integration with a lot of adexchanges.

What do you dislike?

technichal issues, for example you have to refresh the page to upload a new strategy, the integration with PMPs take a long.

Recommendations to others considering the product

Its a very complete DSP.

What business problems are you solving with the product? What benefits have you realized?

Reach

Inventory quality

Kate from G2 Crowd

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