I find Mediatoolkit the most useful for finding new mentions about my company on the internet, especially mentions from social media which I couldn’t track before, not even with Google. I also like the reports section because it’s made my life a ton easier when time comes to show off exact results of my work.
I would like the reports to be a bit more customisable, but I think that’s in the pipeline. It also took me some time to get the hang of the interface.
Recommendations to others considering the product
Use it a lot if you want to see the biggest potential. At first, I was focused more on finding out about new mentions and my approach was to set it and forget it, but over time I started tinkering with finding more valuable data.