Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.
(Based on 215 reviews)
Determines whether mentions of your brand are positive, negative or neutral.
(Based on 189 reviews)
Identifies who is talking about your brand along with their influence over social communities.
(Based on 205 reviews)
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.
(Based on 193 reviews)
(Based on 264 reviews)
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
(Based on 13 reviews)
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
(Based on 10 reviews)
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
(Based on 9 reviews)
User-Generated Content (UGC) Management
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
Import and export lists of influencers and brand advocates with detailed profiles and contact information.