What do you like best?
There were 3 primary reasons we chose to switch to MessageGears from our previous solution- 1) the 'hybrid' solution allows us incredible flexibility with our data, 2) responsive developers & support, and 3) aggressive approach to pricing that fits well with our unique sending patterns.
We've been very happy for about 3 years now with the service and the team. All 3 of our initial reasons have remained positives for the service.
What do you dislike?
I would only have 2 areas that we'd consider 'dislike.' The interface for end users doesn't have nearly the polish of a MailChimp, which I do hear about from end users. It is however simple enough that users get up and running with very little training on our side. The other is almost more of a back-handed compliment; because they are constantly improving and adding features to the end-user interface, stuff breaks more often than you'd see on more of a consumer-focussed or less actively updated tool.
What business problems are you solving with the product? What benefits have you realized?
The unique 'hybrid' approach that MessageGears uses for their service means we have full access to our internal databases, including real-time data on list members both from the mailing platform and from our own systems, without having to build or maintain our own email platform. That ability to access data makes our email more customized and effective and helps us to maintain better deliverability and IP reputation for our lists.