Ability to serve relevant ads / offers to a highly targeted Account Based Marketing (ABM) audience. Metadata.io uses Machine Learning (ML) to deliver prospects that match their client's Ideal Customer Profile (by title, location, company name or demographics along with behavioral buying signals).
In addition, the relationship we have with the Metadata.io team is outstanding. We are using their Managed Services. They not only provide advice on campaign strategy, targeting, offers and creative, but are super responsive and deliver excellent support.