Metadata.io

Metadata.io

(19)
4.4 out of 5 stars

Metadata.io provides deep insights into current and prospective client lists and provides targeted buying personas and lookalike contacts through our analysis tool.

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Metadata.io Reviews

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Showing 19 Metadata.io reviews
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Metadata.io review by <span>Teddy H.</span>
Teddy H.
Validated Reviewer
Verified Current User
Review Source

"Streamline and centralize your media marketing on a single platform"

What do you like best?

The ability to quickly create a target segment of users and automatically launch campaigns against those segments, all from a single platform. The process is very streamlined and convenient to manage altogether.

What do you dislike?

It would be great to have an even larger pool of targets to market against. Metadata has put together a comprehensive list of companies/users, but it can always be expanded!

What business problems are you solving with the product? What benefits have you realized?

There are two main areas Metadata.io solves for us. The ability to quickly identify prospect targets and then create campaigns to target these prospects. The integration with Salesforce and segmentation creation is very powerful at building new target segment, which Metadata then matches against their pool of targets to identify prospects. Next, it is very useful to be able to directly launch our LinkedIn & Facebook campaigns against these lists, managing that completely on the platform. Metadata makes the entire end-to-end process very efficient and effective for us.

We have seen significant cost and time savings by utilizing the platform in this manner.

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Metadata.io review by <span>Kim L.</span>
Kim L.
Validated Reviewer
Verified Current User
Review Source

"Finally a way to break through the noise"

What do you like best?

Metadata.io is able to refine our ad targeting so about 97% of the time we are getting leads that match our ICP pretty closely. This means our ad spend is producing a higher percentage of marketing qualified leads than just using lookalike audiences.

What do you dislike?

So far the experience had been very positive and collaborative so nothing stands out.

Recommendations to others considering the product

Have a pretty solid idea about your objectives for the campaigns, i.e. awareness, lead-gen, etc. otherwise its hard to set expectations internally. You'll need to give it a little time to kick in since they run many experiments so don't expect the next day to see dozens of leads. Its slower burn so think 3-6 weeks before its fully optimized.

What business problems are you solving with the product? What benefits have you realized?

We are a startup so I need to find companies that likely need our solution so I can make these ideal customers aware of us and our solution through content offers. We were able to improve our targeting so while the number of leads from these ad campaigns went down, the quality of them skyrocketed. Before using Metadata.io, none of the leads from these campaigns converted to opportunities but with Metadata.io, we've increased our opportunities from these campaigns by 200%.

What Account-Based Execution solution do you use?

Thanks for letting us know!
Metadata.io review by <span>Colin W.</span>
Colin W.
Validated Reviewer
Review Source

"Goes way beyond A/B testing and saves manual effort to drive conversions and revenue"

What do you like best?

Metadata is the only ABM solution I have seen that automates multivariate testing of ads and ad components, especially on social media networks but also on the major display and programmatic ad networks. Rather than optimize ads for clicks, they focus on conversions and pipeline generation. That's unique in the market. They are also one of the only if not the only ABM solution that uses artificial intelligence for actual ad campaign and multivariate experiment test execution, not just analysis.

What do you dislike?

Previously their offering was a managed service, but they recently released a self-service version of their platform which will give me and my clients more hands-on control over our campaigns.

Recommendations to others considering the product

Trust their insights into multivariate testing, and be prepared with different ad components to run experiments on.

What business problems are you solving with the product? What benefits have you realized?

Unlike other ABM solutions I have used or evaluated, Metadata is the only one that optimizes for conversion and pipeline. They also go way beyond simple A/B testing, which is too slow and too manual-labor intensive. The result is better conversion rates and account penetration, with less manual effort.

Metadata.io review by <span>Katherine O.</span>
Katherine O.
Validated Reviewer
Verified Current User
Review Source

"Helps excel our ABM advertising strategy"

What do you like best?

The on-hand consultation you receive from your Metadata rep. With that, we are able to refine our targeting, enhance our dollar spend, and hit the people we want to hit on paid social.

What do you dislike?

They are great, but it would be helpful when creating new campaigns some help from their end, even with just examples, best practices, etc. Sometimes I feel like there is confusion on my end for deliverables.

What business problems are you solving with the product? What benefits have you realized?

Lead and account creation for sales tea, both Enterprise and mid-market teams for their targeted accounts. With Metadata we have been able to dial in our successes with paid social.

Metadata.io review by <span>Mary G.</span>
Mary G.
Validated Reviewer
Verified Current User
Review Source

"Metadata.io Rocks!"

What do you like best?

Ability to serve relevant ads / offers to a highly targeted Account Based Marketing (ABM) audience. Metadata.io uses Machine Learning (ML) to deliver prospects that match their client's Ideal Customer Profile (by title, location, company name or demographics along with behavioral buying signals).

In addition, the relationship we have with the Metadata.io team is outstanding. We are using their Managed Services. They not only provide advice on campaign strategy, targeting, offers and creative, but are super responsive and deliver excellent support.

What do you dislike?

Very pleased with Metadata.io and cannot think of anything we dislike.

What business problems are you solving with the product? What benefits have you realized?

Generating high quality leads for top line sales funnel. These leads are the people we want at the specific companies we are targeting.

Metadata.io review by <span>Ithamar S.</span>
Ithamar S.
Validated Reviewer
Verified Current User
Review Source

"Finally, a B2B ABM Solution!!!!! :)"

What do you like best?

In a world where phones don't really exist electronic communication is a prime method to make an impact Metadata helped us to sort through the noise and hone down on our target customer.

What do you dislike?

So far nothing. Any software company all you really want is a good product, even better results, and a team that works hard with you through any challenge that might occur. Metadata are exactly THAT!!!

Recommendations to others considering the product

Come with very clear goals in mind. Dont expect miracles if you don't know your business.

What business problems are you solving with the product? What benefits have you realized?

Lead Gen for both Enterprise and SMB teams.

It helped in reducing our Marketing overhead as well as increase out Output/Rev per FTE.

Metadata.io review by <span>Kathryn D.</span>
Kathryn D.
Validated Reviewer
Verified Current User
Review Source

"Great ABM Marketing Tool with A Great Customer Success Team"

What do you like best?

We have a lot of niche categorizations when it comes to targeting and segmenting, and I love how Metadata still makes it easy to translate and map general data into those niche fields as well as find and serve content to matching companies within those pockets of our ICP.

What do you dislike?

Everything has been positivite with Metadata so far.

What business problems are you solving with the product? What benefits have you realized?

Lead generation efforts and driving more engagement in some of our harder to reach target accounts

Metadata.io review by <span>Kyle B.</span>
Kyle B.
Validated Reviewer
Review Source

"Data gathering Experts at Metadata"

What do you like best?

I worked with Metadata to help define specific audiences to target with paid advertising. The thing I like best about them is that they are always suggesting out-of-the-box ways of solving problems, which in our case was defining an audience that has little to no digital footprint and typically difficult to source ourselves.

What do you dislike?

Not always a quick turnaround time, but given they are a startup, I completely understand the reality of those timelines, and they were always very transparent in when to expect their product to be delivered.

What business problems are you solving with the product? What benefits have you realized?

we're targeting hard to find audiences with the help of Metadata

Metadata.io review by Administrator
Administrator
Validated Reviewer
Review Source

"Big step in ABM advertising & reporting"

What do you like best?

The targeting capabilities ensure your digital $$$ are spent promoting to only accounts that matter. And the results - CTR, impressions - back up the effectiveness of this targeting. The reporting abilities let our organization see the impact we are making on specific companies, which is at the crux of our strategy.

What do you dislike?

Account management could be more responsive and quicker to turn around new campaigns. Lots of manual and custom work goes into the engagement, causing some slow turnaround times on occasion.

Recommendations to others considering the product

This works best when abm goals are set in place from top executives.

What business problems are you solving with the product? What benefits have you realized?

Only a few thousand companies are in outback organizations target marker. Digital advertising is expensive - knowing that we are only spending money to advertise to these companies, and seeing account- based results is music to our executive’s ears. The collaboration marketing can have with sales is obvious: showing sales reps which messaging our target accounts have seen and how they’ve engaged with that messaging is hugely advantageous relative to traditional digital tactics.

Metadata.io review by Executive Sponsor in Management Consulting
Executive Sponsor in Management Consulting
Validated Reviewer
Review Source

"Stopped leaking wasted marketing spend"

What do you like best?

Very easy to engage the Metadata Team. They set up the landing pages, organize your assets and orchestrate the campaigns to get you going.

What do you dislike?

Metadata takes a different approach to many targeting tools I have used in the past. If you have a sophisticated demand gen thinker at the helm, this is a very powerful tool. If not, more effective targeting will not necessarily mean you will sell more product in an of itself. This is not a "dislike" per se, but a word of advice.

Recommendations to others considering the product

Try it.

What business problems are you solving with the product? What benefits have you realized?

Before Metadata, our statistical profile of our "ideal customer" would be much flatter, using mostly higher level company and role demographics - data that was broadly available, but also susceptible to ~20% error rates even at that summary level. Now, we can develop much richer profiles and with data that tends to be cross-referenced with error rates that are the lowest I have seen in the data business. Now, I can confidently know that I the sell through numbers from top to bottom of funnel are lagging, I know to check into the profile, the messaging/positioning, the offer, etc - to make adjustments to the sales workflow and not to constantly question the data source for our targeting.

Metadata.io review by <span>Randy H.</span>
Randy H.
Validated Reviewer
Review Source

"Amazing team, services & product"

What do you like best?

Extremely smart team that is nothing but diligent.

What do you dislike?

I can honestly say that there is nothing whatsoever that I dislike about Metadata.

Recommendations to others considering the product

All I can say is, if you're a B2B looking to lower your marketing/ad spend and increase your MQLs and ultimately conversions... just use it!

What business problems are you solving with the product? What benefits have you realized?

I've been intimately involved with their business, development and customers. I've watched this company intelligently navigate, evolve, and grow. I've listened to the accolades from their existing customers. I've seen the company continuously improve.

Great leadership. Dedicated team. I can't say enough great things about Metadata, the product, services, and the team.

Metadata.io review by <span>Carmen C.</span>
Carmen C.
Validated Reviewer
Review Source

"User friendly platform"

What do you like best?

I love how useful friendly the platform is. It's easy of use will allow anyone even if have no experience able to navigate it with ease.

What do you dislike?

I can't change the male icon on the top right.

What business problems are you solving with the product? What benefits have you realized?

Metadata is helping us better target the customers we are looking, in a easier user friendly way.

Metadata.io review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Smart Startup Software with Great Targeting and ICP"

What do you like best?

ICP pooling work and MarTech stack built within Metadata including Terminus, Bombora, ZoomInfo, etc.

What do you dislike?

Onboarding and getting setup is slightly difficult but account team works with you.

Recommendations to others considering the product

Very smart system if you stick with it. Managed service is a plus.

What business problems are you solving with the product? What benefits have you realized?

Lead generation and ABM targeting. Brand awareness and funnel velocity progression.

Metadata.io review by User
User
Validated Reviewer
Verified Current User
Review Source

"Game Changer for B2B ABM"

What do you like best?

Their team is smart and works to drive success of their customers.

What do you dislike?

I haven't experienced a downside. There is great support for any issues that may come up.

What business problems are you solving with the product? What benefits have you realized?

We turned around our paid social programs. It's opened up a consistent lead channel that supports our ABM strategy.

Metadata.io review by <span>David F.</span>
David F.
Validated Reviewer
Review Source

"Unmatched Quality Leads"

What do you like best?

The CSMs are experienced experts in lead generation advertising and strategy. Partnering with them has led to a significant increase in relevant MQLs for our business

What do you dislike?

Not much to say here, they are wonderful in all aspects of their business: customer service, business development and lead generation.

What business problems are you solving with the product? What benefits have you realized?

Producing solid, quality leads for our business.

Metadata.io review by <span>Sreejata C.</span>
Sreejata C.
Validated Reviewer
Review Source

"Awesome Team, Keeps Innovating "

What do you like best?

The team is very hard working and ensures the best for the customers. Their line up of solutions is impressive.

What do you dislike?

Nothing so far. Look forward to seeing how the product evolves.

What business problems are you solving with the product? What benefits have you realized?

Helps us get in front of a lot more customers.

Metadata.io review by <span>Mickey A.</span>
Mickey A.
Validated Reviewer
Review Source

"Great way to scale your GTM with hot leads"

What do you like best?

Ability to map our CRM accounts and automatically apply matching heuristics on paid media channels from a single platform

What do you dislike?

Ability to control creative (it's coming)

What business problems are you solving with the product? What benefits have you realized?

Scaling our ads reachout and optimize our ad spend

Metadata.io review by Consultant in Management Consulting
Consultant in Management Consulting
Validated Reviewer
Review Source

"Ad campaigns for the 21st century!"

What do you like best?

No junk... the quality of the leads is vastly superior to our other campaigns.

What do you dislike?

It's a young company that's still growing, which comes with the usual pains... but the team is professional and does a great job.

Recommendations to others considering the product

Run a test. The results will speak for themselves.

What business problems are you solving with the product? What benefits have you realized?

Generating high quality leads and executing on our ABM strategy

Metadata.io review by Executive Sponsor in Religious Institutions
Executive Sponsor in Religious Institutions
Validated Reviewer
Review Source

"Website management and marketinh"

What do you like best?

Ease of use. It makes my website more marketable.

What do you dislike?

The learning curve is pretty steep for some people

Recommendations to others considering the product

It’s a good product that is getting better and beyyer

What business problems are you solving with the product? What benefits have you realized?

We are looking to expand the knowledge of our product to target the people we are looking for.

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