Metadata.io

Metadata.io

(15)
4.6 out of 5 stars

Metadata.io provides deep insights into current and prospective client lists and provides targeted buying personas and lookalike contacts through our analysis tool.

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Metadata.io review by <span>Kim L.</span>
Kim L.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Finally a way to break through the noise

What do you like best?

Metadata.io is able to refine our ad targeting so about 97% of the time we are getting leads that match our ICP pretty closely. This means our ad spend is producing a higher percentage of marketing qualified leads than just using lookalike audiences.

What do you dislike?

So far the experience had been very positive and collaborative so nothing stands out.

Recommendations to others considering the product

Have a pretty solid idea about your objectives for the campaigns, i.e. awareness, lead-gen, etc. otherwise its hard to set expectations internally. You'll need to give it a little time to kick in since they run many experiments so don't expect the next day to see dozens of leads. Its slower burn so think 3-6 weeks before its fully optimized.

What business problems are you solving with the product? What benefits have you realized?

We are a startup so I need to find companies that likely need our solution so I can make these ideal customers aware of us and our solution through content offers. We were able to improve our targeting so while the number of leads from these ad campaigns went down, the quality of them skyrocketed. Before using Metadata.io, none of the leads from these campaigns converted to opportunities but with Metadata.io, we've increased our opportunities from these campaigns by 200%.

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Metadata.io review by <span>Colin W.</span>
Colin W.
Validated Reviewer
Organic
Reviewed On

Goes way beyond A/B testing and saves manual effort to drive conversions and revenue

What do you like best?

Metadata is the only ABM solution I have seen that automates multivariate testing of ads and ad components, especially on social media networks but also on the major display and programmatic ad networks. Rather than optimize ads for clicks, they focus on conversions and pipeline generation. That's unique in the market. They are also one of the only if not the only ABM solution that uses artificial intelligence for actual ad campaign and multivariate experiment test execution, not just analysis.

What do you dislike?

Previously their offering was a managed service, but they recently released a self-service version of their platform which will give me and my clients more hands-on control over our campaigns.

Recommendations to others considering the product

Trust their insights into multivariate testing, and be prepared with different ad components to run experiments on.

What business problems are you solving with the product? What benefits have you realized?

Unlike other ABM solutions I have used or evaluated, Metadata is the only one that optimizes for conversion and pipeline. They also go way beyond simple A/B testing, which is too slow and too manual-labor intensive. The result is better conversion rates and account penetration, with less manual effort.

What Account-Based Execution solution do you use?

Thanks for letting us know!
Metadata.io review by <span>Mary G.</span>
Mary G.
Validated Reviewer
Verified Current User
G2 Gives Campaign
Reviewed On

Metadata.io Rocks!

What do you like best?

Ability to serve relevant ads / offers to a highly targeted Account Based Marketing (ABM) audience. Metadata.io uses Machine Learning (ML) to deliver prospects that match their client's Ideal Customer Profile (by title, location, company name or demographics along with behavioral buying signals).

In addition, the relationship we have with the Metadata.io team is outstanding. We are using their Managed Services. They not only provide advice on campaign strategy, targeting, offers and creative, but are super responsive and deliver excellent support.

What do you dislike?

Very pleased with Metadata.io and cannot think of anything we dislike.

What business problems are you solving with the product? What benefits have you realized?

Generating high quality leads for top line sales funnel. These leads are the people we want at the specific companies we are targeting.

Metadata.io review by <span>Ithamar S.</span>
Ithamar S.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Finally, a B2B ABM Solution!!!!! :)

What do you like best?

In a world where phones don't really exist electronic communication is a prime method to make an impact Metadata helped us to sort through the noise and hone down on our target customer.

What do you dislike?

So far nothing. Any software company all you really want is a good product, even better results, and a team that works hard with you through any challenge that might occur. Metadata are exactly THAT!!!

Recommendations to others considering the product

Come with very clear goals in mind. Dont expect miracles if you don't know your business.

What business problems are you solving with the product? What benefits have you realized?

Lead Gen for both Enterprise and SMB teams.

It helped in reducing our Marketing overhead as well as increase out Output/Rev per FTE.

Metadata.io review by <span>Kathryn D.</span>
Kathryn D.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Great ABM Marketing Tool with A Great Customer Success Team

What do you like best?

We have a lot of niche categorizations when it comes to targeting and segmenting, and I love how Metadata still makes it easy to translate and map general data into those niche fields as well as find and serve content to matching companies within those pockets of our ICP.

What do you dislike?

Everything has been positivite with Metadata so far.

What business problems are you solving with the product? What benefits have you realized?

Lead generation efforts and driving more engagement in some of our harder to reach target accounts

Metadata.io review by Administrator
Administrator
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Big step in ABM advertising & reporting

What do you like best?

The targeting capabilities ensure your digital $$$ are spent promoting to only accounts that matter. And the results - CTR, impressions - back up the effectiveness of this targeting. The reporting abilities let our organization see the impact we are making on specific companies, which is at the crux of our strategy.

What do you dislike?

Account management could be more responsive and quicker to turn around new campaigns. Lots of manual and custom work goes into the engagement, causing some slow turnaround times on occasion.

Recommendations to others considering the product

This works best when abm goals are set in place from top executives.

What business problems are you solving with the product? What benefits have you realized?

Only a few thousand companies are in outback organizations target marker. Digital advertising is expensive - knowing that we are only spending money to advertise to these companies, and seeing account- based results is music to our executive’s ears. The collaboration marketing can have with sales is obvious: showing sales reps which messaging our target accounts have seen and how they’ve engaged with that messaging is hugely advantageous relative to traditional digital tactics.

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